Europe Culinary Tourism Market Outlook, 2029

Europe is renowned for its diverse culinary heritage, with each region boasting unique flavours, ingredients, and cooking techniques. From Mediterranean delights in Italy and Spain to hearty stews in Central Europe and Nordic delicacies in Scandinavia, the continent offers a plethora of gastronomic experiences. Europe is home to many Michelin-starred restaurants, known for their exceptional culinary artistry and innovative cuisine. Cities like Paris, Barcelona, and Copenhagen are celebrated for their concentration of Michelin-starred dining establishments, attracting discerning food travellers from around the world.

Furthermore, Europe hosts a myriad of food and wine festivals throughout the year, celebrating local specialties, seasonal produce, and culinary traditions. Events like the Salone del Gusto in Italy, the Bordeaux Wine Festival in France, and Oktoberfest in Germany showcase the region's rich culinary diversity and cultural heritage. With a strong emphasis on sustainability and quality, Europe's culinary scene embraces the farm-to-table movement. Travellers can visit organic farms, artisanal producers, and farmers' markets to sample fresh, locally sourced ingredients and learn about traditional farming practices. Culinary tourism in Europe offers immersive experiences, including cooking classes, culinary tours, and food-themed workshops.

Travellers can learn to make pasta in Italy, bake pastries in France, or forage for wild mushrooms in the forests of Scandinavia, gaining hands-on insight into regional cuisines. While classic culinary destinations like France and Italy remain perennial favourites, emerging food destinations are gaining popularity in Europe. Countries like Portugal, Croatia, and Slovenia are attracting attention for their vibrant food scenes, offering a blend of traditional flavours and contemporary culinary innovation.

According to the research report Europe Culinary Tourism Market Outlook, 2029, the Europe Culinary Tourism Market was valued at more than USD 450 Billion in 2023. Europe boasts a rich culinary heritage, with each country and region offering its own unique flavours, ingredients, and culinary traditions. The diverse culinary landscape of Europe appeals to travellers interested in exploring and experiencing different food cultures. European countries actively promote culinary tourism as a key component of their tourism strategy. Marketing campaigns, food festivals, and culinary events showcase the region's culinary diversity and attract visitors interested in gastronomic experiences.

Culinary tourism offers travellers the opportunity to participate in immersive food experiences, such as cooking classes, food tours, and wine tastings. These hands-on activities allow travellers to engage with local food traditions and learn about European cuisine firsthand. Social media platforms play a significant role in driving interest in and demand for culinary tourism in Europe. Travellers share their food experiences, recommendations, and photos online, influencing others to explore Europe's culinary offerings.

Europe hosts a wide range of food and wine festivals throughout the year, celebrating local produce, culinary traditions, and regional specialties. These events attract food enthusiasts from around the world and contribute to the growth of culinary tourism. Europe's well-developed transportation infrastructure, including trains, buses, and budget airlines, facilitates travel between culinary destinations. Accessible transportation options encourage culinary tourists to explore different regions and experience diverse culinary offerings.

Market Drivers

• Cultural Diversity: Europe's culinary landscape is incredibly diverse, with each country and region boasting its own unique culinary traditions, flavours, and specialties. This cultural richness attracts culinary enthusiasts seeking authentic and immersive food experiences.
• Gastronomic Reputation: Europe is renowned worldwide for its gastronomic excellence, with countries like France, Italy, Spain, and Greece leading the way in culinary innovation and tradition. The reputation of European cuisine as a world-class cuisine attracts travellers looking to indulge in gourmet dining experiences.

Market Challenges

• Language Barriers: Language differences can pose challenges for tourists navigating menus, communicating with locals, and participating in culinary experiences. Not all travellers are fluent in the local language, which can hinder their ability to fully engage in culinary tourism activities.
• Seasonal Variability: The availability of certain culinary experiences and ingredients may be seasonal, depending on factors such as climate, harvest times, and local traditions. Travellers visiting during off-peak seasons may miss out on specific culinary events or dishes, limiting their overall experience.

Market Opportunity

• Culinary Innovation: Europe's rich culinary heritage provides a fertile ground for culinary innovation and creativity. There is an opportunity to showcase traditional dishes and cooking techniques alongside modern interpretations and fusion cuisines, appealing to a diverse range of tastes and preferences.
• Sustainable Gastronomy: The growing demand for sustainable and ethical food experiences presents an opportunity for Europe's culinary tourism industry to embrace sustainable practices, such as farm-to-table dining, organic farming, and zero-waste initiatives. Highlighting environmentally friendly and socially responsible culinary offerings can attract eco-conscious travellers and support sustainable tourism development.

Based on the activities, they are segmented into culinary trials, cooking classes, restaurants, food festivals, and others. In terms of mode of booking, they are segmented into online travel agents, traditional agents, and direct booking.

In Europe, the Culinary Trials lead the market. Europe boasts a rich tapestry of culinary traditions, each with its own unique flavours, techniques, and ingredients. From the hearty stews of Eastern Europe to the delicate pastries of France, there's something to satisfy every palate. Many European dishes have deep roots in history and culture. Culinary tourism allows visitors to explore not just the flavours of a region but also its traditions, rituals, and stories. Whether it's sampling tapas in Spain or indulging in gelato in Italy, food is a window into the soul of a place. Europe is known for its high-quality, locally sourced ingredients.

From artisanal cheeses to freshly caught seafood, European cuisine emphasises the importance of using the freshest and most flavorful ingredients available. While European cuisine has deep traditions, it also embraces innovation. Many European chefs are at the forefront of culinary experimentation, pushing the boundaries of flavour and technique. Culinary tourists flock to Europe to experience the latest culinary trends and innovations. Furthermore, in Europe, traditional agents are growing with the highest growth rate. Traditional travel agents offer personalised service and expert advice, catering to the specific needs and preferences of travelers.

They can provide tailored recommendations, suggest customised itineraries, and offer insights into destinations, ensuring a seamless and enjoyable travel experience. Many travellers value face-to-face interaction and personalised support when planning their trips. Traditional travel agents provide a physical location where travellers can meet with agents, discuss their travel plans, and address any concerns or questions in person. Many travellers develop long-term relationships with their trusted travel agents, leading to repeat business and referrals. By delivering exceptional service and building rapport with clients, traditional travel agents can foster loyalty and retain customers over time.

According to the report, the tours are segmented into domestic and international.

Europe is home to a wide array of cultures, each with its own unique culinary traditions. International tourists are drawn to Europe's cultural diversity, seeking to experience the authentic flavours of different countries and regions. Whether it's savouring paella in Spain, enjoying schnitzel in Austria, or indulging in moussaka in Greece, visitors can explore a multitude of cuisines within a relatively small geographic area. Europe's well-developed transportation infrastructure makes it easy for international tourists to travel between countries and explore different culinary destinations.

With an extensive network of trains, buses, and budget airlines, visitors can easily hop from one country to another, sampling the local cuisine along the way. Europe is renowned for its wine regions, gourmet food markets, and culinary festivals. International tourists flock to destinations like Bordeaux, Tuscany, and Provence to indulge in wine tasting tours, cooking classes, and gastronomic experiences. These food- and wine-focused activities are a major draw for international visitors seeking to immerse themselves in Europe's culinary culture. Many tour operators and travel agencies offer specialised culinary tourism packages that cater to international visitors. These packages often include guided food tours, cooking classes, and visits to local markets and restaurants, providing visitors with a curated culinary experience tailored to their interests and preferences.

Based on the report, the major countries covered include Germany, the United Kingdom, France, Italy, Spain, Russia, and the rest of Europe.

Germany is a popular travel destination and culinary destination worldwide. The primary trend impacting the German culinary tourism industry is the increased availability of regional cuisine in eateries such as cafés and restaurants. People are asking for more culinary outings because they want to discover more about the country's culinary traditions. Consequently, an increasing number of cafés and restaurants are serving German-specific cuisine. Furthermore, the government is encouraging additional cooking classes and festivals, which should support the expansion of the German culinary tourist industry throughout the evaluation period.

Through food museums, cooking workshops, food festivals, and online and offline promotion, the German government is taking the lead in promoting the culinary tourism industry. The region's riches are preserved by the government through its promotion of local cuisine and products. Together, they are working with local eateries and cafés by giving them enough money to grow. More foreign visitors are drawn to local cuisine events. These culinary celebrations highlight regional wines and foods. Germany is a popular destination for European cultural tourism, as it has long been known for its wine, food, and culture. In Germany, one of the most well-liked culinary tourist activities is winemaking and tasting. In addition to sampling mouth-watering local cuisine and learning more about the wine-making process, visitors visiting Germany are eager to visit wineries and vineyards.

Key participants in the culinary tourism business are constantly inventing and diversifying their services to meet the changing demands of guests. They are focusing on developing immersive, authentic, and locally sourced food experiences that go beyond standard dining. This includes tailored culinary excursions, chef-led cooking lessons, farm-to-table experiences, and collaborations with local food artisans. Top businesses are also incorporating technology to improve the client experience, such as using apps for personalized tour recommendations and online platforms for simpler booking and review. Furthermore, there is a greater emphasis on sustainability and responsible tourism, with top enterprises promoting environmentally friendly practices and supporting local communities. These efforts attempt to provide unique, memorable gastronomic experiences while building a closer connection between tourists and the local culture.

Recent Developments

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Culinary Tourism market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Activity Type

• Culinary Trials
• Cooking Classes
• Restaurants
• Food Festival
• Others

By Mode of Booking

• Online travel agents (OTA)
• Traditional agents
• Direct booking

By Tour

• Domestic
• International

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. After this, the analyst started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once the analyst had primary data, they started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Culinary Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


This product will be delivered within 2 business days.