The Europe Customer Intelligence Platform Market should witness market growth of 27.5% CAGR during the forecast period (2022-2028).
Predictive analytics is beneficial when it comes to client retention, which is a significant marketing activity, particularly when it comes to lucrative customers. Decision trees may be helpful in situations when the target or desired result variables are discrete (leave or stay, for example). Usually, the predictive analytics algorithm is given a collection of previous training data.
The decision-tree algorithm uses the data, which may include many types of consumer information (demographics, purchase history, even historical sentiment), to build the decision rules that specify the link between the input and result variables. These guidelines may be used to fresh data when the conclusion is uncertain (for instance, leave or stay). These models are often put into practice, for example, in contact centers where employees may utilize them to try to keep clients who are in danger.
The German retail industry had sales revenues of nearly $620 billion euros in 2021. Retailers benefited from increased consumer spending on high-end food items. In contrast, food service firms suffered due to a decline in demand for hospitality and catering during the various lockdowns implemented. Online supermarkets are already overrunning the market in Germany's largest cities, demonstrating the significance of e-continued commerce's growth. The need for consumer behavior analysis is growing due to the developing e-commerce and retail sectors, providing potential prospects for the European customer intelligence platform market.
The Germany market dominated the Europe Customer Intelligence Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $540.6 million by 2028. The UK market is anticipated to grow at a CAGR of 26.5% during (2022-2028). Additionally, The France market would exhibit a CAGR of 28.5% during (2022-2028).
Based on Data Channel, the market is segmented into Web & Email, Social Media, Mobile, Call Centers, In Store, and Others. Based on Vertical, the market is segmented into BFSI, Telecom, Travel & Hospitality, Retail & eCommerce, Healthcare & Life Sciences, Manufacturing, Energy & Utilities, Media & Entertainment, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Platform (without Services) and Services. Based on Application, the market is segmented into Customer Data Collection & Management, Customer Behaviour Analytics, Customer Segmentation & Targeting, Customer Experience Management & Personalized Recommendation, Customer Retention & Engagement, and Omnichannel Marketing & Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.
Predictive analytics is beneficial when it comes to client retention, which is a significant marketing activity, particularly when it comes to lucrative customers. Decision trees may be helpful in situations when the target or desired result variables are discrete (leave or stay, for example). Usually, the predictive analytics algorithm is given a collection of previous training data.
The decision-tree algorithm uses the data, which may include many types of consumer information (demographics, purchase history, even historical sentiment), to build the decision rules that specify the link between the input and result variables. These guidelines may be used to fresh data when the conclusion is uncertain (for instance, leave or stay). These models are often put into practice, for example, in contact centers where employees may utilize them to try to keep clients who are in danger.
The German retail industry had sales revenues of nearly $620 billion euros in 2021. Retailers benefited from increased consumer spending on high-end food items. In contrast, food service firms suffered due to a decline in demand for hospitality and catering during the various lockdowns implemented. Online supermarkets are already overrunning the market in Germany's largest cities, demonstrating the significance of e-continued commerce's growth. The need for consumer behavior analysis is growing due to the developing e-commerce and retail sectors, providing potential prospects for the European customer intelligence platform market.
The Germany market dominated the Europe Customer Intelligence Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $540.6 million by 2028. The UK market is anticipated to grow at a CAGR of 26.5% during (2022-2028). Additionally, The France market would exhibit a CAGR of 28.5% during (2022-2028).
Based on Data Channel, the market is segmented into Web & Email, Social Media, Mobile, Call Centers, In Store, and Others. Based on Vertical, the market is segmented into BFSI, Telecom, Travel & Hospitality, Retail & eCommerce, Healthcare & Life Sciences, Manufacturing, Energy & Utilities, Media & Entertainment, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Platform (without Services) and Services. Based on Application, the market is segmented into Customer Data Collection & Management, Customer Behaviour Analytics, Customer Segmentation & Targeting, Customer Experience Management & Personalized Recommendation, Customer Retention & Engagement, and Omnichannel Marketing & Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.
Scope of the Study
By Data Channel
- Web & Email
- Social Media
- Mobile
- Call Centers
- In Store
- Others
By Vertical
- BFSI
- Telecom
- Travel & Hospitality
- Retail & eCommerce
- Healthcare & Life Sciences
- Manufacturing
- Energy & Utilities
- Media & Entertainment
- Others
By Deployment Mode
- Cloud
- On-premise
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By Component
- Platform (without Services)
- Services
By Application
- Customer Data Collection & Management
- Customer Behaviour Analytics
- Customer Segmentation & Targeting
- Customer Experience Management & Personalized Recommendation
- Customer Retention & Engagement
- Omnichannel Marketing & Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- IBM Corporation
- Salesforce.com, Inc.
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- Oracle Corporation
- Accenture PLC
- SAP SE
- Informatica, LLC
- Adobe, Inc.
- SAS Institute, Inc.
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Customer Intelligence Platform Market, by Data Channel
1.4.2 Europe Customer Intelligence Platform Market, by Vertical
1.4.3 Europe Customer Intelligence Platform Market, by Deployment Mode
1.4.4 Europe Customer Intelligence Platform Market, by Organization Size
1.4.5 Europe Customer Intelligence Platform Market, by Component
1.4.6 Europe Customer Intelligence Platform Market, by Application
1.4.7 Europe Customer Intelligence Platform Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.4.2 Key Strategic Move: (Acquisition and Mergers : 2018, Jul - 2022, Dec) Leading Players
Chapter 4. Europe Customer Intelligence Platform Market by Data Channel
4.1 Europe Web & Email Market by Country
4.2 Europe Social Media Market by Country
4.3 Europe Mobile Market by Country
4.4 Europe Call Centers Market by Country
4.5 Europe In Store Market by Country
4.6 Europe Others Market by Country
Chapter 5. Europe Customer Intelligence Platform Market by Vertical
5.1 Europe BFSI Market by Country
5.2 Europe Telecom Market by Country
5.3 Europe Travel & Hospitality Market by Country
5.4 Europe Retail & eCommerce Market by Country
5.5 Europe Healthcare & Life Sciences Market by Country
5.6 Europe Manufacturing Market by Country
5.7 Europe Energy & Utilities Market by Country
5.8 Europe Media & Entertainment Market by Country
5.9 Europe Other Vertical Market by Country
Chapter 6. Europe Customer Intelligence Platform Market by Deployment Mode
6.1 Europe Cloud Market by Country
6.2 Europe On-premise Market by Country
Chapter 7. Europe Customer Intelligence Platform Market by Organization Size
7.1 Europe Large Enterprises Market by Country
7.2 Europe Small & Medium Enterprises Market by Country
Chapter 8. Europe Customer Intelligence Platform Market by Component
8.1 Europe Platform (without Services) Market by Country
8.2 Europe Services Market by Country
Chapter 9. Europe Customer Intelligence Platform Market by Application
9.1 Europe Customer Data Collection & Management Market by Country
9.2 Europe Customer Behaviour Analytics Market by Country
9.3 Europe Customer Segmentation & Targeting Market by Country
9.4 Europe Customer Experience Management & Personalized Recommendation Market by Country
9.5 Europe Customer Retention & Engagement Market by Country
9.6 Europe Omnichannel Marketing & Others Market by Country
Chapter 10. Europe Customer Intelligence Platform Market by Country
10.1 Germany Customer Intelligence Platform Market
10.1.1 Germany Customer Intelligence Platform Market by Data Channel
10.1.2 Germany Customer Intelligence Platform Market by Vertical
10.1.3 Germany Customer Intelligence Platform Market by Deployment Mode
10.1.4 Germany Customer Intelligence Platform Market by Organization Size
10.1.5 Germany Customer Intelligence Platform Market by Component
10.1.6 Germany Customer Intelligence Platform Market by Application
10.2 UK Customer Intelligence Platform Market
10.2.1 UK Customer Intelligence Platform Market by Data Channel
10.2.2 UK Customer Intelligence Platform Market by Vertical
10.2.3 UK Customer Intelligence Platform Market by Deployment Mode
10.2.4 UK Customer Intelligence Platform Market by Organization Size
10.2.5 UK Customer Intelligence Platform Market by Component
10.2.6 UK Customer Intelligence Platform Market by Application
10.3 France Customer Intelligence Platform Market
10.3.1 France Customer Intelligence Platform Market by Data Channel
10.3.2 France Customer Intelligence Platform Market by Vertical
10.3.3 France Customer Intelligence Platform Market by Deployment Mode
10.3.4 France Customer Intelligence Platform Market by Organization Size
10.3.5 France Customer Intelligence Platform Market by Component
10.3.6 France Customer Intelligence Platform Market by Application
10.4 Russia Customer Intelligence Platform Market
10.4.1 Russia Customer Intelligence Platform Market by Data Channel
10.4.2 Russia Customer Intelligence Platform Market by Vertical
10.4.3 Russia Customer Intelligence Platform Market by Deployment Mode
10.4.4 Russia Customer Intelligence Platform Market by Organization Size
10.4.5 Russia Customer Intelligence Platform Market by Component
10.4.6 Russia Customer Intelligence Platform Market by Application
10.5 Spain Customer Intelligence Platform Market
10.5.1 Spain Customer Intelligence Platform Market by Data Channel
10.5.2 Spain Customer Intelligence Platform Market by Vertical
10.5.3 Spain Customer Intelligence Platform Market by Deployment Mode
10.5.4 Spain Customer Intelligence Platform Market by Organization Size
10.5.5 Spain Customer Intelligence Platform Market by Component
10.5.6 Spain Customer Intelligence Platform Market by Application
10.6 Italy Customer Intelligence Platform Market
10.6.1 Italy Customer Intelligence Platform Market by Data Channel
10.6.2 Italy Customer Intelligence Platform Market by Vertical
10.6.3 Italy Customer Intelligence Platform Market by Deployment Mode
10.6.4 Italy Customer Intelligence Platform Market by Organization Size
10.6.5 Italy Customer Intelligence Platform Market by Component
10.6.6 Italy Customer Intelligence Platform Market by Application
10.7 Rest of Europe Customer Intelligence Platform Market
10.7.1 Rest of Europe Customer Intelligence Platform Market by Data Channel
10.7.2 Rest of Europe Customer Intelligence Platform Market by Vertical
10.7.3 Rest of Europe Customer Intelligence Platform Market by Deployment Mode
10.7.4 Rest of Europe Customer Intelligence Platform Market by Organization Size
10.7.5 Rest of Europe Customer Intelligence Platform Market by Component
10.7.6 Rest of Europe Customer Intelligence Platform Market by Application
Chapter 11. Company Profiles
11.1 IBM Corporation
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Regional & Segmental Analysis
11.1.4 Research & Development Expenses
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.5.3 Acquisition and Mergers:
11.1.6 SWOT Analysis
11.2 Salesforce.com, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expense
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Acquisition and Mergers:
11.2.6 SWOT Analysis
11.3 Microsoft Corporation
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.3.4 Research & Development Expenses
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.5.2 Acquisition and Mergers:
11.3.6 SWOT Analysis
11.4 Google LLC (Alphabet, Inc.)
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expense
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 Oracle Corporation
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Segmental and Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Product Launches and Product Expansions:
11.5.6 SWOT Analysis
11.6 Accenture PLC
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expenses
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Acquisition and Mergers:
11.6.6 SWOT Analysis
11.7 SAP SE
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 Recent strategies and developments:
11.7.5.1 Acquisition and Mergers:
11.7.6 SWOT Analysis
11.8 Informatica, LLC
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expenses
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Product Launches and Product Expansions:
11.8.5.3 Acquisition and Mergers:
11.9 Adobe, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental and Regional Analysis
11.9.4 Research & Development Expense
11.9.5 Recent strategies and developments:
11.9.5.1 Product Launches and Product Expansions:
11.10. SAS Institute, Inc.
11.10.1 Company Overview
11.10.2 Recent strategies and developments:
11.10.2.1 Acquisition and Mergers:
11.10.2.2 Geographical Expansions:
Companies Mentioned
- IBM Corporation
- Salesforce.com, Inc.
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- Oracle Corporation
- Accenture PLC
- SAP SE
- Informatica, LLC
- Adobe, Inc.
- SAS Institute, Inc.
Methodology
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