The usage of digital technology indicates that marketers should broaden their thinking to include all channels that allow a company to do business electronically, not just the internet (democracy, participation, free interaction with other users, etc.). For example, companies often use Facebook, LinkedIn, Twitter, and YouTube in their marketing campaigns to engage consumers, build brand recognition, or develop a professional network. These platforms are social media and are accessible on any internet-connected device.
In addition, blogging, widgets, microblogging, chat rooms, and message boards are used by many prominent actors in the generation of text-based content. In the remaining portions mentioned above, podcasts, video sharing, and photo sharing are also used. Many user characteristics are collected and analyzed by websites, mobile apps, social networks, and other digital communication platforms. For example, companies may find a user's location using their IP address (Internet Protocol), while cookies provide information about a person's movements. They can also track how long a user spends on a page and the number of clicks, likes, and shares made. Companies on vast platforms develop digital content globally to increase website use.
One of the essential promotional instruments in recent years is digital marketing. Companies are converting from conventional forms of advertising to more engaging digital channels as a response to the digitization of daily life and the quick changes in consumer behavior. In the UK, this adaptation of digital marketing techniques is very advanced. Even though UK marketing expenditures were reduced across many companies during the COVID-19 pandemic, spending on digital advertising has been rising for more than ten years. This supports the growth of the regional market.
The Germany market dominated the Europe Digital Content Creation Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $3,380.8 million by 2028. The UK market is anticipated to grow at a CAGR of 12% during (2022-2028). Additionally, The France market would exhibit a CAGR of 13.8% during (2022-2028).
Based on Component, the market is segmented into Tools and Services. Based on Format, the market is segmented into Video, Graphical, Textual and Audio. Based on Deployment, the market is segmented into Cloud and On-Premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Vertical, the market is segmented into Retail & E-commerce, Healthcare, Media & Entertainment, Automotive, Travel & Tourism and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Corel Corporation (KKR & Co., Inc.), MarketMuse, Inc., Quark Software, Inc. (Parallax capital partners, LLC), Integra Software Services Pvt. Ltd., Acrolinx GmbH, Google LLC (Alphabet, Inc.), PicsArt, Inc., Microsoft Corporation, and Canva Pty Ltd.
Scope of the Study
By Component
- Tools
- Services
By Format
- Video
- Graphical
- Textual
- Audio
By Deployment
- Cloud
- On-Premise
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By Vertical
- Retail & E-commerce
- Healthcare
- Media & Entertainment
- Automotive
- Travel & Tourism
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Corel Corporation (KKR & Co., Inc.)
- MarketMuse, Inc.
- Quark Software, Inc. (Parallax capital partners, LLC)
- Integra Software Services Pvt. Ltd.
- Acrolinx GmbH
- Google LLC (Alphabet, Inc.)
- PicsArt, Inc.
- Microsoft Corporation
- Canva Pty Ltd
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Digital Content Creation Market, by Component
1.4.2 Europe Digital Content Creation Market, by Format
1.4.3 Europe Digital Content Creation Market, by Deployment
1.4.4 Europe Digital Content Creation Market, by Organization Size
1.4.5 Europe Digital Content Creation Market, by Vertical
1.4.6 Europe Digital Content Creation Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Market Share Analysis, 2021
3.2 Recent Strategies Deployed in Digital Content Creation Market
Chapter 4. Europe Digital Content Creation Market by Component
4.1 Europe Tools Market by Country
4.2 Europe Services Market by Country
Chapter 5. Europe Digital Content Creation Market by Format
5.1 Europe Video Market by Country
5.2 Europe Graphical Market by Country
5.3 Europe Textual Market by Country
5.4 Europe Audio Market by Country
Chapter 6. Europe Digital Content Creation Market by Deployment
6.1 Europe Cloud Market by Country
6.2 Europe On-Premise Market by Country
Chapter 7. Europe Digital Content Creation Market by Organization Size
7.1 Europe Large Enterprises Market by Country
7.2 Europe Small & Medium Enterprises Market by Country
Chapter 8. Europe Digital Content Creation Market by Vertical
8.1 Europe Retail & E-commerce Market by Country
8.2 Europe Healthcare Market by Country
8.3 Europe Media & Entertainment Market by Country
8.4 Europe Automotive Market by Country
8.5 Europe Travel & Tourism Market by Country
8.6 Europe Others Market by Country
Chapter 9. Europe Digital Content Creation Market by Country
9.1 Germany Digital Content Creation Market
9.1.1 Germany Digital Content Creation Market by Component
9.1.2 Germany Digital Content Creation Market by Format
9.1.3 Germany Digital Content Creation Market by Deployment
9.1.4 Germany Digital Content Creation Market by Organization Size
9.1.5 Germany Digital Content Creation Market by Vertical
9.2 UK Digital Content Creation Market
9.2.1 UK Digital Content Creation Market by Component
9.2.2 UK Digital Content Creation Market by Format
9.2.3 UK Digital Content Creation Market by Deployment
9.2.4 UK Digital Content Creation Market by Organization Size
9.2.5 UK Digital Content Creation Market by Vertical
9.3 France Digital Content Creation Market
9.3.1 France Digital Content Creation Market by Component
9.3.2 France Digital Content Creation Market by Format
9.3.3 France Digital Content Creation Market by Deployment
9.3.4 France Digital Content Creation Market by Organization Size
9.3.5 France Digital Content Creation Market by Vertical
9.4 Russia Digital Content Creation Market
9.4.1 Russia Digital Content Creation Market by Component
9.4.2 Russia Digital Content Creation Market by Format
9.4.3 Russia Digital Content Creation Market by Deployment
9.4.4 Russia Digital Content Creation Market by Organization Size
9.4.5 Russia Digital Content Creation Market by Vertical
9.5 Spain Digital Content Creation Market
9.5.1 Spain Digital Content Creation Market by Component
9.5.2 Spain Digital Content Creation Market by Format
9.5.3 Spain Digital Content Creation Market by Deployment
9.5.4 Spain Digital Content Creation Market by Organization Size
9.5.5 Spain Digital Content Creation Market by Vertical
9.6 Italy Digital Content Creation Market
9.6.1 Italy Digital Content Creation Market by Component
9.6.2 Italy Digital Content Creation Market by Format
9.6.3 Italy Digital Content Creation Market by Deployment
9.6.4 Italy Digital Content Creation Market by Organization Size
9.6.5 Italy Digital Content Creation Market by Vertical
9.7 Rest of Europe Digital Content Creation Market
9.7.1 Rest of Europe Digital Content Creation Market by Component
9.7.2 Rest of Europe Digital Content Creation Market by Format
9.7.3 Rest of Europe Digital Content Creation Market by Deployment
9.7.4 Rest of Europe Digital Content Creation Market by Organization Size
9.7.5 Rest of Europe Digital Content Creation Market by Vertical
Chapter 10. Company Profiles
10.1 Microsoft Corporation
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expenses
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.6 SWOT Analysis
10.2 Google LLC (Alphabet, Inc.)
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 SWOT Analysis
10.3 Adobe, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Product Launches and Product Expansions:
10.3.5.2 Acquisition and Mergers:
10.4 Corel Corporation (KKR & Co., Inc.)
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional & Segmental Analysis
10.4.4 Recent strategies and developments:
10.4.4.1 Acquisition and Mergers:
10.5 MarketMuse, Inc.
10.5.1 Company Overview
10.5.2 Recent strategies and developments:
10.5.2.1 Product Launches and Product Expansions:
10.5.2.2 Acquisition and Mergers:
10.6 Acrolinx GmbH
10.6.1 Company Overview
10.6.2 Recent strategies and developments:
10.6.2.1 Partnerships, Collaborations, and Agreements:
10.6.2.2 Product Launches and Product Expansions:
10.7 PicsArt, Inc.
10.7.1 Company Overview
10.7.2 Recent strategies and developments:
10.7.2.1 Product Launches and Product Expansions:
10.7.2.2 Acquisition and Mergers:
10.8 Canva Pty Ltd.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Acquisition and Mergers:
10.9 Quark Software Inc. (Parallax capital partners, LLC)
10.9.1 Company Overview
10.10. Integra Software Services Pvt. Ltd.
10.10.1 Company Overview
Companies Mentioned
- Adobe, Inc.
- Corel Corporation (KKR & Co., Inc.)
- MarketMuse, Inc.
- Quark Software, Inc. (Parallax capital partners, LLC)
- Integra Software Services Pvt. Ltd.
- Acrolinx GmbH
- Google LLC (Alphabet, Inc.)
- PicsArt, Inc.
- Microsoft Corporation
- Canva Pty Ltd
Methodology
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