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Europe Enterprise Generative AI Market Size, Share & Trends Analysis Report By Component (Software, and Services), By Model Type, By Application, By Vertical, By Country and Growth Forecast, 2024 - 2031

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    Report

  • 169 Pages
  • February 2025
  • Region: Europe
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 6056219
The Europe Enterprise Generative AI Market is expected to witness market growth of 37.2% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Enterprise Generative AI Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.77 billion by 2031. The UK market is exhibiting a CAGR of 36% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 38.3% during 2024-2031.



Generative AI is applied across enterprise functions, enabling businesses to achieve higher productivity levels, operational efficiency, and innovation. One of the most popular applications of generative AI is in content creation, where businesses leverage AI tools to generate text, images, videos, and even audio content. Marketing teams use AI-generated content for website copy, advertisements, social media posts, and product descriptions. This reduces the time spent on manual content creation while maintaining a consistent brand voice across channels.

In addition, generative AI can simulate complex systems or create synthetic datasets for training machine learning models in industries like healthcare, manufacturing, and automotive. This is particularly useful when real-world data is scarce, expensive, or ethically challenging to obtain. In healthcare, for example, generative models can simulate patient data, enabling medical researchers to test algorithms without violating patient privacy.

The growth of AI in Europe, particularly within businesses, fosters a significant transformation in the market. As more businesses across the EU incorporate AI technologies into their operations, the demand for generative AI solutions is expected to increase substantially. In 2023, 8% of EU businesses with 10 or more employees integrated AI technologies into their operations. While larger businesses (30%) are adopting AI more rapidly than small and medium-sized enterprises (SMEs) (7%), the overall trend demonstrates that AI adoption is gaining momentum across the EU. As businesses, particularly large enterprises, increasingly embrace AI solutions to automate tasks, generate content, and optimize operations, the need for generative AI technologies will surge.

List of Key Companies Profiled

  • Accenture PLC
  • SAS Institute Inc.
  • Google LLC
  • Salesforce, Inc.
  • Microsoft Corporation
  • Adobe, Inc.
  • OpenAI, LLC
  • IBM Corporation
  • NVIDIA Corporation
  • Intel Corporation
  • SAP SE
  • Oracle Corporation

Market Report Segmentation

By Component

  • Software
  • Services

By Model Type

  • Text
  • Image/Video
  • Code
  • Audio

By Application

  • Marketing & Sales
  • Customer Service
  • Product Development
  • Supply Chain Management
  • Other Application

By Vertical

  • IT & Telecom
  • BFSI
  • Retail & E-commerce
  • Healthcare
  • Manufacturing
  • Media & Entertainment
  • Other Vertical

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Enterprise Generative AI Market, by Component
1.4.2 Europe Enterprise Generative AI Market, by Model Type
1.4.3 Europe Enterprise Generative AI Market, by Application
1.4.4 Europe Enterprise Generative AI Market, by Vertical
1.4.5 Europe Enterprise Generative AI Market, by Country
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 The Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2023, May - 2024, Aug) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. Europe Enterprise Generative AI Market by Component
5.1 Europe Software Market by Country
5.2 Europe Services Market by Country
Chapter 6. Europe Enterprise Generative AI Market by Model Type
6.1 Europe Text Market by Country
6.2 Europe Image/Video Market by Country
6.3 Europe Code Market by Country
6.4 Europe Audio Market by Country
Chapter 7. Europe Enterprise Generative AI Market by Application
7.1 Europe Marketing & Sales Market by Country
7.2 Europe Customer Service Market by Country
7.3 Europe Product Development Market by Country
7.4 Europe Supply Chain Management Market by Country
7.5 Europe Other Application Market by Country
Chapter 8. Europe Enterprise Generative AI Market by Vertical
8.1 Europe IT & Telecom Market by Country
8.2 Europe BFSI Market by Country
8.3 Europe Retail & E-commerce Market by Country
8.4 Europe Healthcare Market by Country
8.5 Europe Manufacturing Market by Country
8.6 Europe Media & Entertainment Market by Country
8.7 Europe Other Vertical Market by Country
Chapter 9. Europe Enterprise Generative AI Market by Country
9.1 Germany Enterprise Generative AI Market
9.1.1 Germany Enterprise Generative AI Market by Component
9.1.2 Germany Enterprise Generative AI Market by Model Type
9.1.3 Germany Enterprise Generative AI Market by Application
9.1.4 Germany Enterprise Generative AI Market by Vertical
9.2 UK Enterprise Generative AI Market
9.2.1 UK Enterprise Generative AI Market by Component
9.2.2 UK Enterprise Generative AI Market by Model Type
9.2.3 UK Enterprise Generative AI Market by Application
9.2.4 UK Enterprise Generative AI Market by Vertical
9.3 France Enterprise Generative AI Market
9.3.1 France Enterprise Generative AI Market by Component
9.3.2 France Enterprise Generative AI Market by Model Type
9.3.3 France Enterprise Generative AI Market by Application
9.3.4 France Enterprise Generative AI Market by Vertical
9.4 Russia Enterprise Generative AI Market
9.4.1 Russia Enterprise Generative AI Market by Component
9.4.2 Russia Enterprise Generative AI Market by Model Type
9.4.3 Russia Enterprise Generative AI Market by Application
9.4.4 Russia Enterprise Generative AI Market by Vertical
9.5 Spain Enterprise Generative AI Market
9.5.1 Spain Enterprise Generative AI Market by Component
9.5.2 Spain Enterprise Generative AI Market by Model Type
9.5.3 Spain Enterprise Generative AI Market by Application
9.5.4 Spain Enterprise Generative AI Market by Vertical
9.6 Italy Enterprise Generative AI Market
9.6.1 Italy Enterprise Generative AI Market by Component
9.6.2 Italy Enterprise Generative AI Market by Model Type
9.6.3 Italy Enterprise Generative AI Market by Application
9.6.4 Italy Enterprise Generative AI Market by Vertical
9.7 Rest of Europe Enterprise Generative AI Market
9.7.1 Rest of Europe Enterprise Generative AI Market by Component
9.7.2 Rest of Europe Enterprise Generative AI Market by Model Type
9.7.3 Rest of Europe Enterprise Generative AI Market by Application
9.7.4 Rest of Europe Enterprise Generative AI Market by Vertical
Chapter 10. Company Profiles
10.1 Accenture PLC
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Regional Analysis
10.1.4 Research & Development Expenses
10.1.5 Recent Strategies and Developments
10.1.5.1 Partnerships, Collaborations, and Agreements
10.1.5.2 Acquisition and Mergers
10.1.6 SWOT Analysis
10.2 SAS Institute, Inc.
10.2.1 Company Overview
10.2.2 SWOT Analysis
10.3 Google LLC (Alphabet Inc.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent Strategies and Developments
10.3.5.1 Partnerships, Collaborations, and Agreements
10.3.5.2 Product Launches and Product Expansions
10.3.6 SWOT Analysis
10.4 Salesforce, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent Strategies and Developments
10.4.5.1 Partnerships, Collaborations, and Agreements
10.4.5.2 Product Launches and Product Expansions
10.4.6 SWOT Analysis
10.5 Microsoft Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expenses
10.5.5 Recent Strategies and Developments
10.5.5.1 Partnerships, Collaborations, and Agreements
10.5.5.2 Product Launches and Product Expansions
10.5.6 SWOT Analysis
10.6 Adobe, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 SWOT Analysis
10.7 OpenAI, L.L.C.
10.7.1 Company Overview
10.7.2 SWOT Analysis
10.8 IBM Corporation
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Regional & Segmental Analysis
10.8.4 Research & Development Expenses
10.8.5 Recent Strategies and Developments
10.8.5.1 Partnerships, Collaborations, and Agreements
10.8.5.2 Product Launches and Product Expansions
10.8.6 SWOT Analysis
10.9 NVIDIA Corporation
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expenses
10.9.5 SWOT Analysis
10.10. Intel Corporation
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent Strategies and Developments
10.10.5.1 Partnerships, Collaborations, and Agreements
10.10.6 SWOT Analysis
10.11 Oracle Corporation
10.11.1 Company Overview
10.11.2 Financial Analysis
10.11.3 Segmental and Regional Analysis
10.11.4 Research & Development Expense
10.11.5 Recent Strategies and Developments
10.11.5.1 Partnerships, Collaborations, and Agreements
10.11.5.2 Product Launches and Product Expansions
10.11.6 SWOT Analysis
10.12 SAP SE
10.12.1 Company Overview
10.12.2 Financial Analysis
10.12.3 Regional Analysis
10.12.4 Research & Development Expense
10.12.5 Recent Strategies and Developments
10.12.5.1 Partnerships, Collaborations, and Agreements
10.12.5.2 Product Launches and Product Expansions
10.12.6 SWOT Analysis

Companies Mentioned

  • Accenture PLC
  • SAS Institute Inc.
  • Google LLC
  • Salesforce, Inc.
  • Microsoft Corporation
  • Adobe, Inc.
  • OpenAI, LLC
  • IBM Corporation
  • NVIDIA Corporation
  • Intel Corporation
  • SAP SE
  • Oracle Corporation

Methodology

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