The Europe Granola Bars Market would witness market growth of 4.7% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 219.4 million units (pack of 6), showcasing a growth of 10.6% (2020-2023).
Organic granola bars are crafted from ingredients grown without synthetic pesticides, fertilizers, or genetically modified organisms (GMOs), aligning with the preferences of health-conscious individuals. This segment offers a variety of choices, including traditional oat-based bars, nut and seed bars, fruit-infused options, and specialty bars featuring superfoods like chia seeds or quinoa. Therefore, France market would consume 19.41 million units of Organic granola bars by the year 2031.
The Germany market dominated the Europe Granola Bars Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $573.6 million by 2031. The UK market is exhibiting a CAGR of 3.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 5.5% during (2024 - 2031).
Customizable granola bars that allow consumers to choose their preferred ingredients, flavors, and nutritional profiles through online platforms or in-store kiosks tap into the trend of personalized nutrition and consumer empowerment. In addition, granola bars with reduced sugar content, sugar alternatives (e.g., stevia, erythritol), and keto-friendly formulations appeal to consumers following low-sugar or ketogenic diets, supporting blood sugar management, weight loss, and metabolic health goals.
Advanced packaging technologies, such as compostable wrappers, recyclable materials, and portion-controlled packs, enhance granola bars’ sustainability, freshness, and convenience, aligning with consumer preferences for eco-friendly packaging solutions. Furthermore, granola bars featuring global-inspired flavors and exotic ingredients, such as matcha, turmeric, cardamom, or mango, reflect consumers’ adventurous palates and interest in exploring diverse culinary traditions and taste experiences.
The growth of the food and beverage industry in Europe has spurred innovation and diversification in the granola bars market. European manufacturers constantly introduce new flavors, formulations, and packaging formats to cater to evolving consumer preferences and market trends. This includes the development of granola bars with organic, gluten-free, vegan, and low-sugar options, as well as incorporating functional ingredients such as probiotics, superfoods, and adaptogens to appeal to health-conscious consumers.
Also, the expansion of the food and beverage industry in Europe has led to increased distribution channels for granola bars. European consumers can now find granola bars not only in traditional grocery stores and supermarkets but also in specialty health food stores, convenience stores, online retailers, and food service outlets such as cafes, coffee shops, and vending machines. Hence, the expansion of the food and beverage industry is driving the market’s growth.
Based on Product Type, the market is segmented into Conventional, and Organic. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Organic granola bars are crafted from ingredients grown without synthetic pesticides, fertilizers, or genetically modified organisms (GMOs), aligning with the preferences of health-conscious individuals. This segment offers a variety of choices, including traditional oat-based bars, nut and seed bars, fruit-infused options, and specialty bars featuring superfoods like chia seeds or quinoa. Therefore, France market would consume 19.41 million units of Organic granola bars by the year 2031.
The Germany market dominated the Europe Granola Bars Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $573.6 million by 2031. The UK market is exhibiting a CAGR of 3.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 5.5% during (2024 - 2031).
Customizable granola bars that allow consumers to choose their preferred ingredients, flavors, and nutritional profiles through online platforms or in-store kiosks tap into the trend of personalized nutrition and consumer empowerment. In addition, granola bars with reduced sugar content, sugar alternatives (e.g., stevia, erythritol), and keto-friendly formulations appeal to consumers following low-sugar or ketogenic diets, supporting blood sugar management, weight loss, and metabolic health goals.
Advanced packaging technologies, such as compostable wrappers, recyclable materials, and portion-controlled packs, enhance granola bars’ sustainability, freshness, and convenience, aligning with consumer preferences for eco-friendly packaging solutions. Furthermore, granola bars featuring global-inspired flavors and exotic ingredients, such as matcha, turmeric, cardamom, or mango, reflect consumers’ adventurous palates and interest in exploring diverse culinary traditions and taste experiences.
The growth of the food and beverage industry in Europe has spurred innovation and diversification in the granola bars market. European manufacturers constantly introduce new flavors, formulations, and packaging formats to cater to evolving consumer preferences and market trends. This includes the development of granola bars with organic, gluten-free, vegan, and low-sugar options, as well as incorporating functional ingredients such as probiotics, superfoods, and adaptogens to appeal to health-conscious consumers.
Also, the expansion of the food and beverage industry in Europe has led to increased distribution channels for granola bars. European consumers can now find granola bars not only in traditional grocery stores and supermarkets but also in specialty health food stores, convenience stores, online retailers, and food service outlets such as cafes, coffee shops, and vending machines. Hence, the expansion of the food and beverage industry is driving the market’s growth.
Based on Product Type, the market is segmented into Conventional, and Organic. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- The Hershey Company
- Mars, Inc.
- General Mills, Inc.
- Kellogg Company
- PepsiCo, Inc.
- John B. Sanfilippo & Son, Inc.
- Clif Bar & Company
- Nestle S.A.
- McKee Foods Corporation
- Olympia Granola
Market Report Segmentation
By Product Type (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)
- Conventional
- Organic
By Distribution Channel (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)
- Supermarket & Hypermarket
- Departmental Stores
- Convenience Stores
- Online Sales Channel
- Others
By Country (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 5. Europe Granola Bars Market by Product Type
Chapter 6. Europe Granola Bars Market by Distribution Channel
Chapter 7. Europe Granola Bars Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- The Hershey Company
- Mars, Inc.
- General Mills, Inc.
- Kellogg Company
- PepsiCo, Inc.
- John B. Sanfilippo & Son, Inc.
- Clif Bar & Company
- Nestle S.A.
- McKee Foods Corporation
- Olympia Granola
Methodology
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