The Europe Hair Mask Market is expected to witness market growth of 10.7% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 9.54 million units (200 grams), showcasing a growth of 13.8% (2020-2024).
Individual-use hair masks are formulated for consumers who prefer self-care at home. These masks are widely available across retail and online channels and cater to diverse hair types and concerns. They provide convenience, allowing users to incorporate them into their regular routines without requiring professional expertise. The individual segment encompasses a broad range of products, from affordable single-use sachets to premium jars. Formulated with user-friendly instructions, these masks are marketed as quick fixes for hydration, repair, and shine enhancement. As consumer interest in DIY beauty regimens grows, brands are innovating with easy-to-use formulations, such as pre-measured packs or no-rinse options. Therefore, in France, 932.4 thousand units of hair masks are expected to be utilized by individuals by the year 2031.
The Germany market dominated the Europe Hair Mask Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $117.1 million by 2031. The UK market is exhibiting a CAGR of 10% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 11.6% during 2024-2031.
Hair masks are designed to provide deep hydration for people with dry or frizzy hair. These masks contain humectants like glycerin, argan oil, and shea butter, which trap moisture in the hair shaft and help restore softness and manageability. Overexposure to heat, chemicals, and environmental factors can damage hair. Hair masks repair this damage, strengthen hair strands, and reduce breakage. Many formulations include keratin and amino acids that help restore the hair’s natural structure.
Hair masks can promote hair growth by nourishing the scalp with essential nutrients. Ingredients like biotin, vitamin E, and plant-based oils are common in masks formulated to enhance hair growth and improve scalp health. For individuals with curly, coarse, or unruly hair, hair masks help control frizz and give hair a smoother appearance. This is particularly popular in markets with many individuals with textured hair.
Spain’s personal care products and cosmetics market, valued at €9.250 billion in 2022, is equally significant in influencing the hair mask market. The Spanish market is characterized by a high demand for products that cater to specific hair care needs, such as protection from UV damage and moisture retention. The increasing consumer awareness about the benefits of using hair masks for maintaining healthy hair amidst the Mediterranean climate conditions has led to a rise in adoption of these products. Furthermore, the strong presence of local and international brands in Spain, offering a variety of hair masks, is boosting market growth. Thus, the flourishing personal care and cosmetics industry in key European nations such as France, Italy, and Spain is significantly driving the growth of the market.
Individual-use hair masks are formulated for consumers who prefer self-care at home. These masks are widely available across retail and online channels and cater to diverse hair types and concerns. They provide convenience, allowing users to incorporate them into their regular routines without requiring professional expertise. The individual segment encompasses a broad range of products, from affordable single-use sachets to premium jars. Formulated with user-friendly instructions, these masks are marketed as quick fixes for hydration, repair, and shine enhancement. As consumer interest in DIY beauty regimens grows, brands are innovating with easy-to-use formulations, such as pre-measured packs or no-rinse options. Therefore, in France, 932.4 thousand units of hair masks are expected to be utilized by individuals by the year 2031.
The Germany market dominated the Europe Hair Mask Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $117.1 million by 2031. The UK market is exhibiting a CAGR of 10% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 11.6% during 2024-2031.
Hair masks are designed to provide deep hydration for people with dry or frizzy hair. These masks contain humectants like glycerin, argan oil, and shea butter, which trap moisture in the hair shaft and help restore softness and manageability. Overexposure to heat, chemicals, and environmental factors can damage hair. Hair masks repair this damage, strengthen hair strands, and reduce breakage. Many formulations include keratin and amino acids that help restore the hair’s natural structure.
Hair masks can promote hair growth by nourishing the scalp with essential nutrients. Ingredients like biotin, vitamin E, and plant-based oils are common in masks formulated to enhance hair growth and improve scalp health. For individuals with curly, coarse, or unruly hair, hair masks help control frizz and give hair a smoother appearance. This is particularly popular in markets with many individuals with textured hair.
Spain’s personal care products and cosmetics market, valued at €9.250 billion in 2022, is equally significant in influencing the hair mask market. The Spanish market is characterized by a high demand for products that cater to specific hair care needs, such as protection from UV damage and moisture retention. The increasing consumer awareness about the benefits of using hair masks for maintaining healthy hair amidst the Mediterranean climate conditions has led to a rise in adoption of these products. Furthermore, the strong presence of local and international brands in Spain, offering a variety of hair masks, is boosting market growth. Thus, the flourishing personal care and cosmetics industry in key European nations such as France, Italy, and Spain is significantly driving the growth of the market.
List of Key Companies Profiled
- L'Oréal S.A.
- Shiseido Company Limited
- Unilever PLC
- Henkel AG & Company, KGaA
- The Procter & Gamble Company
- Johnson & Johnson
- Revlon, Inc. (MacAndrews & Forbes)
- Kao Corporation
- Davines S.p.A.
Market Report Segmentation
By Nature (Volume, Thousand Units, USD Billion, 2020-2031)- Conventional
- Organic
- Professional
- Individual
- Offline
- Online
- Dry
- Frizzy
- Curly
- Other Hair Types
- Steam-Free Mask
- Thermal Steam Mask
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Europe Hair Mask Market by Nature
Chapter 5. Europe Hair Mask Market by Application
Chapter 6. Europe Hair Mask Market by Distribution Channel
Chapter 7. Europe Hair Mask Market by Hair Type
Chapter 8. Europe Hair Mask Market by Product
Chapter 9. Europe Hair Mask Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- L'Oréal S.A.
- Shiseido Company Limited
- Unilever PLC
- Henkel AG & Company, KGaA
- The Procter & Gamble Company
- Johnson & Johnson
- Revlon, Inc. (MacAndrews & Forbes)
- Kao Corporation
- Davines S.p.A.
Methodology
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