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Europe Honey Market - Industry Outlook & Forecast 2023-2028

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    Report

  • 191 Pages
  • July 2023
  • Region: Europe
  • Arizton
  • ID: 5851492
1h Free Analyst Time
1h Free Analyst Time

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The Europe honey market is expected to reach USD 4.24 billion by 2028.

KEY FINDINGS

  • There is a surge in the use of honey as a natural sweetener in the Europe honey market. Honey is used as a substitute for sugar and corn syrup.
  • Eu is only 60% self-sufficient in honey. Most European countries import honey from other countries to fulfill the demand.
  • The utilization of honey is increasing in processed food to increase the nutritional value of products.
  • The e-commerce sector is growing rapidly in Europe, and the demand for honey from online platforms has increased rapidly in the last few years.
  • Many research studies have shown that honey is very effective in treating various diseases; for instance, in treating cancer, honey is used to lower the effects on the human body.

MARKET TRENDS & DRIVERS

Growing Popularity of Honey-Based Skin Care & Beauty Products

As honey is rich in many nutrients, it is widely used to treat the skin. In the personal care and cosmetics industry, honey is used in creams, cleansers, face wash, and many other items. It is used for holding skin moisture, reducing acne, smoothening the skin, and as an anti-aging agent in the cosmetics industry. People prefer good quality products to avoid harmful effects on the skin. The growing consciousness about healthy skin is driving the honey-based cosmetics market. Thus, the demand for honey is expected to increase in the Europe honey market during the forecast period.

A Surge in the Usage of Honey as a Natural Sweetener

Honey has many advantages over sugar. Honey has a lower GI value than sugar, which means it does not increase blood sugar levels as quickly as sugar. Honey has very high nutritional value, so consumers prefer to buy it and like the characteristics of sweetness, texture, and flavor. Honey is used in the small-scale industry or in-house for making baked products, beverages, confectionery, marmalades, candy, spreads, and jams. Thus, many companies are working on reducing sugar in food products and trying honey as a substitute for sugar. Thus, the honey demand is expected to increase, supporting market growth.

SEGMENTATION INSIGHTS

INSIGHTS BY APPLICATION

The Europe honey market by application is segmented into nutrition, medicine, and skincare & beauty. In 2022, the nutrition segment dominated the market share, accounting for over 72%. There has been a rise in awareness towards healthy eating habits and health consciousness; people increasingly prefer food enriched with extra nutrition. By consuming honey, people can get all such benefits from honey. The nutritional content in honey helps to improve the digestion system and fulfill the requirement for body function and metabolism. As honey has many health benefits and increases awareness about health among Europeans, the consumption of honey for various applications is increasing. The rising number of diseases increases the consumption of nutritional value-based products in Europe.

Segmentation by Application

  • Nutrition
  • Skin Care & Beauty
  • Medicine

INSIGHTS BY END USER

The Europe honey market by the end user is segmented into individuals, food & beverage companies, personal care & cosmetics manufacturers, and others. Other segments are divided into sub-segments, such as individuals, food & beverage companies, personal care & cosmetics manufacturers, and others. In 2022, the individual segment accounted for the highest Europe honey market share. In European countries, the demand for raw honey is very high. The companies are putting logos as organic cultivated honey and gaining attraction of the consumers to buy their products. People prefer unprocessed, natural honey, rich in nutrition and flavourful honey. Further, there is rising demand for honey-based products, and companies require more raw honey as the various diseases are rising in Europe, where honey is the best solution for the treatment. Pharmaceutical companies have started increasing the honey demand for making honey-based pharmaceutical products contributing to the growth of the Europe honey market.

Segmentation by End Users

  • Individuals
  • Food & Beverage Companies
  • Personal Care & Cosmetics Manufacturers
  • Others

REGIONAL ANALYSIS

EU-5 region is a leading player in the Europe honey market due to the rising adoption of the diet pattern and health consciousness in the EU-5 countries. Due to the developed countries, the awareness about using honey for health benefits is increasing in the EU-5 countries. Further, in EU-5, awareness about skin health is increasing. People prefer natural products for skin care and beauty purpose. As honey has the property of removing acne and providing glowing skin and is used in pore cleansers and others, people are asking for honey-based cosmetics products.

Segmentation by Geography

  • EU-5
  • Germany
  • France
  • Italy
  • UK
  • Spain
  • Central, Eastern, & Southern Europe
  • Russia
  • Poland
  • Greece
  • Switzerland
  • Netherlands
  • Czech Republic
  • Hungary
  • Romania
  • Austria
  • Bulgaria
  • Croatia
  • Nordic Region
  • Sweden
  • Finland

COMPETITIVE LANDSCAPE

The Europe honey market is highly fragmented as many manufacturers and individual beekeepers who have maintained beehives are present across the region. There are a few major players present in the Europe honey market, such as New Zealand Honey Co. (New Zealand), Comvita (New Zealand), Lamex Food Group (UK), Valeo Food Group (UK), and many more are offering the high-quality honey in the region. As various diseases and health-related problems, such as cancer, diabetes, overweight, obesity, and heart stroke, are increasing in various countries, the consumption of nutrient-based products such as vitamins, proteins, minerals, and others is also increasing in the region.

Key Company Profiles

  • New Zealand Honey Co.
  • Comvita
  • Lamex Food Group Limited
  • Valeo Foods Group
  • Langnese Honig

Other Prominent Vendors

  • Oha, Honey LP
  • The London Honey Co.
  • Pastili
  • Bilbo
  • Hilltop
  • Littleover Apiaries Ltd.
  • Streamland Biological Technology Ltd.
  • Just Bee
  • Nestle
  • Joh.Gottfr. Schütte GmbH & Co. KG
  • Famille Michaud
  • Fileomera
  • Fursten Reform Dr. med. Hans Plumer GmbH & Co. KG

KEY QUESTIONS ANSWERED:

  • How big is the Europe honey market?
  • What is the growth rate of the Europe honey market?
  • What are the significant trends driving the growth of the Europe honey market?
  • Who are the key players in the Europe honey market?
  • What region holds the most prominent Europe honey market share?

Table of Contents

1 Research Methodology2 Research Objectives3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.3.1 Market Segmentation by End-User
4.3.2 Market Segmentation by Application
4.3.3 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.1.1 Application
7.1.2 Factors That Drive the Demand for Honey
7.1.3 Increased Demand & Low Supply of Honey
7.1.4 Factors That Affect the Production & Quality of Honey
8 Premium Insights
8.1 Key Findings
8.2 Market Synopsis
9 Market Opportunities & Trends
9.1 Increased Use of Honey as a Therapeutic Agent
9.2 Popularity of Honey-Based Skincare & Beauty Products
9.3 Rapid E-Commerce Growth
10 Market Growth Enablers
10.1 Advances & Innovations in Honey Extraction & Processing
10.2 Surge in Use of Honey as a Natural Sweetener
10.3 Increased Use of Honey in Processed Food
11 Market Restraints
11.1 Adulteration of Honey
11.2 Availability of Alternatives
11.3 Environmental Impact on Honey Production
12 Market Landscape
12.1 Market Overview
12.2 Market Size & Forecast
12.2.1 Insight by Geography
12.2.2 Insight by Application
12.2.3 Insight by End-User
12.3 Five Forces Analysis
12.3.1 Threat of New Entrants
12.3.2 Bargaining Power of Suppliers
12.3.3 Bargaining Power of Buyers
12.3.4 Threat of Substitutes
12.3.5 Competitive Rivalry
13 Application
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Nutrition
13.3.1 Market Overview
13.3.2 Market Size & Forecast
13.3.3 Market by Geography
13.4 Skincare & Beauty
13.4.1 Market Overview
13.4.2 Market Size & Forecast
13.4.3 Market by Geography
13.5 Medicine
13.5.1 Market Overview
13.5.2 Market Size & Forecast
13.5.3 Market by Geography
14 End-User
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Individuals
14.3.1 Market Overview
14.3.2 Market Size & Forecast
14.3.3 Market by Geography
14.4 Food & Beverage Companies
14.4.1 Market Overview
14.4.2 Market Size & Forecast
14.4.3 Market by Geography
14.5 Personal Care & Cosmetics Manufacturers
14.5.1 Market Overview
14.5.2 Market Size & Forecast
14.5.3 Market by Geography
14.6 Others
14.6.1 Market Overview
14.6.2 Market Size & Forecast
14.6.3 Market by Geography
15 Geography
15.1 Market Snapshot & Growth Engine
15.2 Geographic Overview
16 Eu-5
16.1 Market Overview
16.2 Market Size & Forecast
16.3 by Application
16.3.1 Market Size & Forecast
16.4 by End-User
16.4.1 Market Size & Forecast
16.5 Key Countries
16.5.1 Germany: Market Size & Forecast
16.5.2 France: Market Size & Forecast
16.5.3 Italy: Market Size & Forecast
16.5.4 Uk: Market Size & Forecast
16.5.5 Spain: Market Size & Forecast
17 Central, Eastern & Southern Europe
17.1 Market Overview
17.2 Market Size & Forecast
17.3 Application
17.3.1 Market Size & Forecast
17.4 End-User
17.4.1 Market Size & Forecast
17.5 Key Countries
17.5.1 Russia: Market Size & Forecast
17.5.2 Poland: Market Size & Forecast
17.5.3 Greece: Market Size & Forecast
17.5.4 Switzerland: Market Size & Forecast
17.5.5 Netherlands: Market Size & Forecast
17.5.6 Czech Republic: Market Size & Forecast
17.5.7 Hungary: Market Size & Forecast
17.5.8 Romania: Market Size & Forecast
17.5.9 Austria: Market Size & Forecast
17.5.10 Bulgaria: Market Size & Forecast
17.5.11 Croatia: Market Size & Forecast
18 Nordic Region
18.1 Market Overview
18.2 Market Size & Forecast
18.3 Application
18.3.1 Market Size & Forecast
18.4 End-User
18.4.1 Market Size & Forecast
18.5 Key Countries
18.5.1 Sweden: Market Size & Forecast
18.5.2 Finland: Market Size & Forecast
19 Competitive Landscape
19.1 Competition Overview
20 Key Company Profiles
20.1 New Zealand Honey Co.
20.1.1 Business Overview
20.1.2 Product Offerings
20.1.3 Key Strategies
20.1.4 Key Strengths
20.1.5 Key Opportunities
20.2 Comvita
20.2.1 Business Overview
20.2.2 Product Offerings
20.2.3 Key Strategies
20.2.4 Key Strengths
20.2.5 Key Opportunities
20.3 Lamex Food Group Limited
20.3.1 Business Overview
20.3.2 Product Offerings
20.3.3 Key Strategies
20.3.4 Key Strengths
20.3.5 Key Opportunities
20.4 Valeo Foods Group
20.4.1 Business Overview
20.4.2 Product Offerings
20.4.3 Key Strategies
20.4.4 Key Strengths
20.4.5 Key Opportunities
20.5 Langnese Honig
20.5.1 Business Overview
20.5.2 Product Offerings
20.5.3 Key Strategies
20.5.4 Key Strengths
20.5.5 Key Opportunities
21 Other Prominent Vendors
21.1 Oha Honey Lp
21.1.1 Business Overview
21.1.2 Product Offerings
21.2 the London Honey Co.
21.2.1 Business Overview
21.2.2 Product Offerings
21.3 Pastili
21.3.1 Business Overview
21.3.2 Product Offerings
21.4 Bilbo
21.4.1 Business Overview
21.4.2 Product Offerings
21.5 Hilltop
21.5.1 Business Overview
21.5.2 Product Offerings
21.6 Littleover Apiaries Ltd.
21.6.1 Business Overview
21.6.2 Product Offerings
21.7 Streamland Biological Technology Ltd.
21.7.1 Business Overview
21.7.2 Product Offerings
21.8 Just Bee
21.8.1 Business Overview
21.8.2 Product Offerings
21.9 Nestle
21.9.1 Business Overview
21.9.2 Product Offerings
21.10 Joh. Gottfr. Schütte GmbH & Co. Kg
21.10.1 Business Overview
21.10.2 Product Offerings
21.11 Famille Michaud
21.11.1 Business Overview
21.11.2 Product Offerings
21.12 Fileomera
21.12.1 Business Overview
21.12.2 Product Offerings
21.13 Fursten Reform Dr. Med. Hans Plumer GmbH & Co. Kg
21.13.1 Business Overview
21.13.2 Product Offerings
22 Report Summary
22.1 Key Takeaways
22.2 Strategic Recommendations
23 Quantitative Summary
23.1 Market by Geography
23.2 Market by Application
23.3 Market by End-User
23.4 Application: Market by Geography
23.4.1 Nutrition: Market by Geography
23.4.2 Skincare & Beauty: Market by Geography
23.4.3 Medicine: Market by Geography
23.5 End-User: Market by Geography
23.5.1 Individuals: Market by Geography
23.5.2 Food & Beverage Companies: Market by Geography
23.5.3 Personal Care & Cosmetics Manufacturers: Market by Geography
23.5.4 Others: Market by Geography
24 Appendix
24.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation of Europe Honey Market
Exhibit 2 Market Size Calculation Approach 2022
Exhibit 3 Impact of Increased Use of Honey as a Therapeutic Agent
Exhibit 4 Therapeutic Potential of Honey
Exhibit 5 Impact of Popularity of Honey-Based Skincare & Beauty Products
Exhibit 6 Honey is Rich in Nutrition
Exhibit 7 Impact of Rapid E-Commerce Growth
Exhibit 8 Reasons to Sell Products Online
Exhibit 9 Key Factors That Drive Consumers to Buy Products at Online Platforms
Exhibit 10 Impact of Advances & Innovations in Honey Extraction & Processing
Exhibit 11 Central Data Model for Smart Beehives
Exhibit 12 Impact of Surge in Use of Honey as a Natural Sweetener
Exhibit 13 Impact of Increased Use of Honey in Processed Food
Exhibit 14 Impact of Adulteration of Honey
Exhibit 15 Impact of Availability of Alternatives
Exhibit 16 Impact of Environmental Impact on Honey Production
Exhibit 17 Europe Honey Market 2022-2028 ($ Million)
Exhibit 18 Europe Honey Market by Geography: Market Share 2022 & 2028
Exhibit 19 Europe Honey Market by Application: Market Share 2022 & 2028
Exhibit 20 Europe Honey Market by End-User: Market Share 2022 & 2028
Exhibit 21 Five Forces Analysis 2022
Exhibit 22 Incremental Growth by Application 2022 & 2028
Exhibit 23 Europe Honey Market by Application: Incremental Growth
Exhibit 24 Europe Honey Market by Application: Absolute Growth
Exhibit 25 Europe Honey Market by Nutrition: Incremental Growth & Absolute Growth
Exhibit 26 Europe Honey Market by Nutrition 2022-2028 ($ Million)
Exhibit 27 Europe Honey Market by Skincare & Beauty: Incremental Growth & Absolute Growth
Exhibit 28 Europe Honey Market by Skincare & Beauty 2022-2028 ($ Million)
Exhibit 29 Europe Honey Market by Medicine: Incremental Growth & Absolute Growth
Exhibit 30 Europe Honey Market by Medicine 2022-2028 ($ Million)
Exhibit 31 Incremental Growth by End-User 2022 & 2028
Exhibit 32 Europe Honey Market by End-User: Incremental Growth
Exhibit 33 Europe Honey Market by End-User: Absolute Growth
Exhibit 34 Europe Honey Market by Individuals: Incremental Growth & Absolute Growth
Exhibit 35 Europe Honey Market by Individuals 2022-2028 ($ Million)
Exhibit 36 Europe Honey Market by Food & Beverage Companies: Incremental Growth & Absolute Growth
Exhibit 37 Europe Honey Market by Food & Beverage Companies 2022-2028 ($ Million)
Exhibit 38 Europe Honey Market by Personal Care & Cosmetics Manufacturers: Incremental Growth & Absolute Growth
Exhibit 39 Europe Honey Market by Personal Care & Cosmetics Manufacturers 2022-2028 ($ Million)
Exhibit 40 Europe Honey Market by Others: Incremental Growth & Absolute Growth
Exhibit 41 Europe Honey Market by Others 2022-2028 ($ Million)
Exhibit 42 Incremental Growth by Geography 2022 & 2028
Exhibit 43 Europe Honey Market by Geography: Incremental Growth
Exhibit 44 Europe Honey Market by Geography: Absolute Growth
Exhibit 45 Eu-5 Honey Market: Incremental Growth & Absolute Growth
Exhibit 46 Eu-5 Honey Market 2022-2028 ($ Million)
Exhibit 47 Incremental Growth in Eu-5 2022 & 2028
Exhibit 48 Germany Honey Market 2022-2028 ($ Million)
Exhibit 49 France Honey Market 2022-2028 ($ Million)
Exhibit 50 Italy Honey Market 2022-2028 ($ Million)
Exhibit 51 UK Honey Market 2022-2028 ($ Million)
Exhibit 52 Spain Honey Market 2022-2028 ($ Million)
Exhibit 53 Central, Eastern & Southern Europe Honey Market: Incremental Growth & Absolute Growth
Exhibit 54 Central, Eastern & Southern Europe Honey Market 2022-2028 ($ Million)
Exhibit 55 Incremental Growth in Central, Eastern & Southern Europe 2022 & 2028
Exhibit 56 Russia Honey Market 2022-2028 ($ Million)
Exhibit 57 Poland Honey Market 2022-2028 ($ Million)
Exhibit 58 Greece Honey Market 2022-2028 ($ Million)
Exhibit 59 Switzerland Honey Market 2022-2028 ($ Million)
Exhibit 60 Netherlands Honey Market 2022-2028 ($ Million)
Exhibit 61 Czech Republic Honey Market 2022-2028 ($ Million)
Exhibit 62 Hungary Honey Market 2022-2028 ($ Million)
Exhibit 63 Romania Honey Market 2022-2028 ($ Million)
Exhibit 64 Austria Honey Market 2022-2028 ($ Million)
Exhibit 65 Bulgaria Honey Market 2022-2028 ($ Million)
Exhibit 66 Croatia Honey Market 2022-2028 ($ Million)
Exhibit 67 Nordic Region Honey Market: Incremental Growth & Absolute Growth
Exhibit 68 Nordic Region Honey Market 2022-2028 ($ Million)
Exhibit 69 Incremental Growth in Nordic Region 2022 & 2028
Exhibit 70 Sweden Honey Market 2022-2028 ($ Million)
Exhibit 71 Finland Honey Market 2022-2028 ($ Million)
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2016-2022
Table 3 Wound Healing Properties of Honey
Table 4 Physio-Chemical Characteristics of Multifloral Honey
Table 5 Development of Different Honey-Added Products and Their Characteristics
Table 6 Composition Criteria for Honey
Table 7 Nutrition in a Tablespoon of Honey (21 Grams)
Table 8 Europe Honey Market for Nutrition by Geography 2022-2028 ($ Million)
Table 9 Europe Honey Market for Skincare & Beauty by Geography 2022-2028 ($ Million)
Table 10 Europe Honey Market for Medicine by Geography 2022-2028 ($ Million)
Table 11 Europe Honey Market for Individuals by Geography 2022-2028 ($ Million)
Table 12 Europe Honey Market for Food & Beverage Companies by Geography 2022-2028 ($ Million)
Table 13 Europe Honey Market for Personal Care & Cosmetics Manufacturers by Geography 2022-2028 ($ Million)
Table 14 Europe Honey Market for Others by Geography 2022-2028 ($ Million)
Table 15 Eu-5 Honey Market by Application 2022-2028 ($ Million)
Table 16 Eu-5 Honey Market by Application 2022-2028 (%)
Table 17 Eu-5 Honey Market by End-User 2022-2028 ($ Million)
Table 18 Eu-5 Honey Market by End-User 2022-2028 (%)
Table 19 Central, Eastern & Southern Europe Honey Market by Application 2022-2028 ($ Million)
Table 20 Central, Eastern & Southern Europe Honey Market by Application 2022-2028 (%)
Table 21 Central, Eastern & Southern Europe Honey Market by End-User 2022-2028 ($ Million)
Table 22 Central, Eastern & Southern Europe Honey Market by End-User 2022-2028 (%)
Table 23 Nordic Region Honey Market by Application 2022-2028 ($ Million)
Table 24 Nordic Region Honey Market by Application 2022-2028 (%)
Table 25 Nordic Region Honey Market by End-User 2022-2028 ($ Million)
Table 26 Nordic Region Honey Market by End-User 2022-2028 (%)
Table 27 New Zealand Honey Co.: Major Product Offerings
Table 28 Comvita: Major Product Offerings
Table 29 Lamex Food Group Limited: Major Product Offerings
Table 30 Valeo Foods Group: Major Product Offerings
Table 31 Langnese Honig: Major Product Offerings
Table 32 Oha Honey Lp: Major Product Offerings
Table 33 the London Honey Co.: Major Product Offerings
Table 34 Pastili: Major Product Offerings
Table 35 Bilbo: Major Product Offerings
Table 36 Hilltop: Major Product Offerings
Table 37 Littleover Apiaries Ltd: Major Product Offerings
Table 38 Streamland Biological Technology Ltd.: Major Product Offerings
Table 39 Just Bee: Major Product Offerings
Table 40 Nestle: Major Product Offerings
Table 41 Joh. Gottfr. Schütte GmbH & Co. Kg: Major Product Offerings
Table 42 Famille Michaud: Major Product Offerings
Table 43 Fileomera: Major Product Offerings
Table 44 Fursten Reform Dr. Med. Hans Plumer GmbH & Co. Kg: Major Product Offerings
Table 45 Europe Honey Market by Geography 2022-2028 ($ Million)
Table 46 Europe Honey Market by Geography 2022-2028 (%)
Table 47 Europe Honey Market by Application 2022-2028 ($ Million)
Table 48 Europe Honey Market by Application 2022-2028 (%)
Table 49 Europe Honey Market by End-User 2022-2028 ($ Million)
Table 50 Europe Honey Market by End-User 2022-2028 (%)
Table 51 Nutrition: Europe Honey Market by Geography 2022-2028 ($ Million)
Table 52 Nutrition: Europe Honey Market by Geography 2022-2028 (%)
Table 53 Skincare & Beauty: Europe Honey Market by Geography 2022-2028 ($ Million)
Table 54 Skincare & Beauty: Europe Honey Market by Geography 2022-2028 (%)
Table 55 Medicine: Europe Honey Market by Geography 2022-2028 ($ Million)
Table 56 Medicine: Europe Honey Market by Geography 2022-2028 (%)
Table 57 Individuals: Europe Honey Market by Geography 2022-2028 ($ Million)
Table 58 Individuals: Europe Honey Market by Geography 2022-2028 (%)
Table 59 Food & Beverage Companies: Europe Honey Market by Geography 2022-2028 ($ Million)
Table 60 Food & Beverage Companies: Europe Honey Market by Geography 2022-2028 (%)
Table 61 Personal Care & Cosmetics Manufacturers: Europe Honey Market by Geography 2022-2028 ($ Million)
Table 62 Personal Care & Cosmetics Manufacturers: Europe Honey Market by Geography 2022-2028 (%)
Table 63 Others: Europe Honey Market by Geography 2022-2028 ($ Million)
Table 64 Others: Europe Honey Market by Geography 2022-2028 (%)

Companies Mentioned

  • New Zealand Honey Co.
  • Comvita
  • Lamex Food Group Limited
  • Valeo Foods Group
  • Langnese Honig
  • Oha, Honey LP
  • The London Honey Co.
  • Pastili
  • Bilbo
  • Hilltop
  • Littleover Apiaries Ltd.
  • Streamland Biological Technology Ltd.
  • Just Bee
  • Nestle
  • Joh.Gottfr. Schütte GmbH & Co. KG
  • Famille Michaud
  • Fileomera
  • Fursten Reform Dr. med. Hans Plumer GmbH & Co. KG

Methodology


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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