Hydrating sprays designed for men often feature formulations that cater to common concerns such as dryness, irritation from shaving, or environmental damage. These sprays typically contain hydrating ingredients like aloe vera, cucumber extract, or menthol, which help to soothe and refresh the skin, providing instant relief and hydration. Therefore, the Germany market utilized 5,780.6 Thousand Units (100 ml) in the market in 2022.
The Germany market dominated the Europe Hydrating Spray Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $507.9 million by 2030. The UK market is exhibiting a CAGR of 4.6% during (2023 - 2030). Additionally, The France market would experience a CAGR of 6.4% during (2023 - 2030).
Social media platforms have emerged as powerful influencers in shaping consumer preferences and purchasing decisions. Beauty influencers and celebrities often showcase their skincare and beauty routines, and hydrating sprays have become a prominent feature in these presentations. The visual appeal of a refreshing mist, coupled with endorsements from influencers, has significantly contributed to the adoption of hydrating sprays among a global audience.
The aspirational nature of these influencers creates a desire among consumers to incorporate similar products into their routines. The beauty industry has witnessed a paradigm shift towards inclusivity and diversity, with a focus on catering to a broad spectrum of skin types, tones, and concerns. Hydrating sprays, known for their lightweight and non-greasy formulations, are inclusive products suitable for individuals with various skin types.
French beauty influencers and content creators on social media platforms, such as Instagram, YouTube, and TikTok, play a pivotal role in shaping beauty trends. Social media platforms act as trend incubators, rapidly disseminating beauty trends and influencing consumer behaviour in France. As hydrating sprays become a trending product, the desire to follow beauty trends encourages French consumers to explore and incorporate these products into their skincare routines. Thus, all these factors will uplift the regional market’s expansion in the coming years.
Based on End User, the market is segmented into Female, and Male. Based on Product Type, the market is segmented into Face, Body, and Hair. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- L'Oreal S.A.
- Unilever PLC
- Rare Beauty Brands, Inc.
- The Procter and Gamble Company
- Revlon, Inc. (MacAndrews & Forbes)
- Kao Corporation
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Shiseido Company Limited
- Natura & Co Holding SA
Market Report Segmentation
By End User (Volume, Thousand Units (100ml), USD Billion, 2019-2030)- Female
- Male
- Face
- Body
- Hair
- Supermarkets & Hypermarkets
- Specialty Stores
- Online
- Others
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Companies Mentioned
- Südzucker AG
- Tate & Lyle Plc.
- Louis Dreyfus Company B.V.
- Cargill, Incorporated
- Nordzucker AG (Nordzucker Holding AG)
- COFCO Corporation
- Associated British Foods PLC (Wittington Investments Limited)
- weikfield foods pvt. Ltd.
- American Crystal Sugar Company
- Whole Earth Brands, Inc.
Methodology
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