Europe Laptop Market Outlook, 2029

The general economic health of the European Union (EU) member countries significantly impacts consumer purchasing power. In times of economic growth, consumers and businesses are more likely to invest in laptops and other technology devices. Corporate spending on technology, including laptops, is influenced by business confidence, economic stability, and overall financial performance. During periods of economic growth, businesses may invest more in upgrading their IT infrastructure, including providing employees with updated laptops. The paradigm shift towards remote work and online learning, accelerated by the COVID-19 pandemic, has left a lasting impact on the market.

Laptops are no longer just devices; they are essential tools for productivity and communication. Businesses and individuals alike seek versatile, portable, and powerful laptops that seamlessly adapt to diverse work environments. Gaming laptops continue to carve out their niche, reflecting the growing gaming culture across Europe. High refresh rates, powerful graphics cards, and immersive experiences are driving the demand for gaming laptops. Brands are investing in delivering not only performance but also aesthetics, with RGB lighting becoming a distinguishing feature. Various European countries are actively promoting digitalization through government initiatives.

Programmes providing laptops to students and encouraging businesses to adopt modern technologies are contributing to market growth. Compliance with EU regulations on safety, energy efficiency, and electronic waste management is imperative for manufacturers operating in this space. The concept of hybrid work models has gained prominence, influencing the demand for versatile laptops suitable for both professional and personal use. Lightweight, long-lasting battery life and enhanced connectivity options, such as USB-C and Wi-Fi 6, are becoming decisive factors for consumers and businesses alike.

According to the research report 'Europe Laptop Market Outlook, 2029', the Europe laptop market is expected to reach a market size of more than USD 65 Billion by 2029. The education sector's reliance on digital tools and e-learning platforms has driven demand for laptops among students and educational institutions. Laptops provide the necessary flexibility for remote learning and collaborative projects. The popularity of gaming continues to be a significant driver of laptop demand. Gaming laptops with high-performance hardware and advanced graphics capabilities attract consumers looking for immersive gaming experiences and entertainment. The need for portable and connected devices fuels the demand for laptops.

Consumers prioritise lightweight, slim, and easily transportable laptops that support seamless connectivity, catering to an on-the-go lifestyle. Businesses undergoing digital transformation initiatives often invest in laptops to equip employees with the tools needed for increased collaboration, data access, and productivity. This trend is particularly relevant in sectors embracing cloud-based technologies. The growth of e-commerce and increased online activities contribute to the demand for laptops.

Consumers use laptops for online shopping, streaming, social media, and other digital interactions, reinforcing the device's central role in daily life. As technology evolves, consumers often seek to upgrade their laptops to access new features and improved performance. Replacement cycles driven by ageing hardware and changing user needs contribute to sustained demand.

Market Drivers

• Education Technology (EdTech) and E-Learning: The integration of technology in education, driven by the increasing importance of e-learning and digital education tools, fuels demand for laptops in academic settings. Students and educational institutions require reliable devices for online classes, research, and collaborative projects.
• Gaming and Entertainment: The gaming and entertainment industry plays a crucial role in driving laptop demand. Gamers seek high-performance laptops with dedicated graphics cards and fast processors, contributing to the popularity of gaming-centric laptop models.

Market Challenges

• Intense Competition: The laptop market is highly competitive, with numerous global and regional players. Intense competition can lead to price wars and slim profit margins for manufacturers and retailers, impacting the overall market dynamics.
• Rapid Technological Changes: The fast-paced nature of technological advancements poses challenges for manufacturers. Consumers often expect the latest features and performance improvements, making it essential for companies to keep up with rapid technological changes.

Market opportunity

• Remote Work and Hybrid Work Models: The continued adoption of remote work and hybrid work models presents an opportunity for laptops that cater to the needs of professionals working from various locations. Devices offering enhanced collaboration features, connectivity, and security can thrive in this environment.
• Innovation in Form Factors: Innovations in form factors, such as foldable or dual-screen laptops, can capture consumer interest. Unique designs that enhance productivity or provide a novel user experience present opportunities for differentiation in the market.

Based on the types that are segmented into traditional and 2-in-1 laptops, in Europe, the 2-in-1 laptop significantly contributes to the market. Furthermore, according to the report, the screen sizes are divided into up to 10.9 inches, 11 to 12.9 inches, 13 to 14.9 inches, 15 to 16.9 inches, and more than 17 inches; among them, in Europe, more than 17 inches is a growing segment.

European consumers often value sleek, compact, and stylish devices. 2-in-1 laptops, with their slim form factors and modern designs, align well with consumer preferences for aesthetically pleasing and portable devices. Professionals and business users appreciate the versatility of 2-in-1 laptops for presentations, collaborative meetings, and on-the-go productivity. The ability to detach or fold the screen can transform the device into a convenient tablet for different professional scenarios. Ongoing advancements in technology, including improvements in processors, battery life, and manufacturing techniques, contribute to the appeal of 2-in-1 laptops.

These devices can now deliver powerful performance while maintaining a slim and lightweight design. Manufacturers continue to innovate in terms of design, features, and functionalities. This constant innovation keeps the market dynamic and introduces new and improved 2-in-1 laptop models with enhanced capabilities. The trend towards remote work and online learning, accelerated by the COVID-19 pandemic, has increased the demand for devices that support mobility and adaptability. 2-in-1 laptops allow users to easily transition between work tasks and leisure activities, providing a seamless experience.

Furthermore, more than 17-inch laptops are growing in demand in certain professional sectors in Europe, such as graphic design, video editing, and CAD (computer-aided design). Professionals prefer larger displays to have more screen real estate for detailed work. As well as for home users who primarily use their laptops for entertainment purposes, a larger display can enhance the viewing experience for movies, streaming, and other multimedia content.

In terms of the applications that are bifurcated into personal, business, gaming, and others, in Europe, business leads the laptop market. Based on the price, they are segmented into up to USD 500, USD 501 to USD 1000, USD 1001 to USD 1500, USD 1501 to USD 2000, and above USD 2001.

Europe is home to numerous multinational corporations and a thriving business environment. The corporate workforce, which includes employees working in offices, remote locations, and during business travel, relies heavily on laptops for daily tasks, collaboration, and productivity. Many businesses in Europe are undergoing digital transformation initiatives, which involve the integration of digital technologies into all aspects of business operations. Laptops are essential tools in this transformation, supporting connectivity, data access, and collaboration among employees. The rise of remote work and hybrid work models, accelerated by the COVID-19 pandemic, has emphasised the importance of laptops.

Businesses are equipping employees with laptops that facilitate seamless communication, virtual meetings, and the ability to work from various locations. The nature of work in many European businesses involves a mobile workforce that requires devices offering mobility and flexibility. Laptops enable employees to work on the go, whether they are travelling, attending client meetings, or working from different office locations. European businesses are investing in enterprise mobility solutions to enhance employee productivity and flexibility. Laptops play a central role in these solutions, providing access to corporate systems and data from anywhere with an internet connection.

Furthermore, the economic strength of many European countries allows businesses to invest in the latest technologies, including laptops. The emphasis on innovation and technology adoption further drives the demand for advanced computing devices. Furthermore, the USD 501 to USD 1000 segment contributes the highest market share as the price segment of the laptop market in Europe. Laptops priced between USD 501 and USD 1000 often strike a balance between performance and affordability. They typically offer mid-range to high-end specifications, making them suitable for a broad range of consumers who seek devices with decent processing power, memory, and storage without entering the premium price range.

The rise of remote work and online learning has led to increased demand for laptops that offer a balance between performance and affordability. Many users in this price range are looking for devices suitable for productivity, video conferencing, and virtual collaboration. In Europe, this price range is situated in a sweet spot where consumers are willing to invest in quality devices, but the cost is still considered reasonable. Economic considerations, including purchasing power and budget constraints, influence the popularity of this price segment.

Based on the report, the major countries covered include Germany, the United Kingdom, France, Italy, Spain, Russia, and the rest of Europe. Germany contributes the highest market share.

Germany is the largest economy in Europe and one of the strongest globally. Its economic stability and strength contribute to a robust consumer market where individuals and businesses have the purchasing power to invest in laptops. Germany is known for its emphasis on technological innovation and research. The country is home to leading technology companies, and its commitment to innovation results in the development and adoption of cutting-edge technologies, including laptops. Germany has a well-established manufacturing sector, and several global laptop manufacturers have a presence in the country.

The manufacturing capabilities contribute to the availability and distribution of laptops in the European market. Germany is renowned for its high standards in education and research. As a result, there is a considerable demand for laptops in educational institutions, research facilities, and among students and professionals who require advanced computing capabilities. Germany is home to numerous multinational corporations, including those in the automotive, manufacturing, finance, and technology sectors.

The business and corporate sectors drive the demand for laptops, both for office-based work and remote operations. Furthermore, it has been actively pursuing digitalization initiatives, and the concept of Industry 4.0, emphasising the integration of digital technologies in manufacturing, has further increased the demand for laptops in industrial and business settings.

The key players in the market are investing resources in research & development activities to support growth and enhance their internal business operations. The report will include company analysis based on their financial performances, product benchmarking, key business strategies, and recent strategic alliances. Companies can be seen engaging in mergers & acquisitions, and partnerships to further upgrade their products and gain a competitive advantage in the market.

They are effectively working on new product development and enhancement of existing products to acquire new customers and capture more market shares. For instance, in May 2023, ASUSTeK Computer Inc. the company’s gaming laptop division, ASUS Republic of Gamers (ROG), announced a multiyear partnership renewal with KOI e-sports to provide them with advanced gaming laptops and PCs for competitions. The company would also assist in training KOI e-sports staff to handle ASUS gaming systems more efficiently.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Laptop market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Traditional
• 2-In1 Laptop

By Application

• Personal
• Business
• Gaming
• Other

By Screen Size

• up To 10.9' Inch
• 11' To 12.9' Inch
• 13' To 14.9' Inch
• 15.0' To 16.9' Inch
• More Than 17' Inch

By Price

• up To USD 500
• USD 501 To USD 1000
• USD 1001 To USD 1500
• USD 1501 To USD 2000
• Above USD 2001

By Design

• Ultra Book
• Note Book
• Other (Chrome Book,Net Book)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Laptop industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


This product will be delivered within 2 business days.