The Europe Erotic Lingerie Market would witness market growth of 4.9% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 176.03 million units, showcasing a growth of 18.6% (2020-2023).
Synthetic-based lingerie has gained prominence due to its affordability, durability, and versatility. These garments, often made from materials like polyester, nylon, or spandex, offer a wide range of styles and designs while maintaining a budget-friendly price point. The primary uses of synthetic lingerie include enhancing personal allure, boosting confidence, and adding a playful element to intimate moments. The advantages of synthetic fabrics lie in their ease of care, resistance to wrinkling, and elasticity, which ensures a flattering fit for various body types. Thus, the Germany market registered 15.26 million units of volume in 2023.
The Germany market dominated the Europe Erotic Lingerie Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2.06 billion by 2031. The UK market is exhibiting a CAGR of 3.9% during (2024 - 2031). Additionally, The France market would experience a CAGR of 5.7% during (2024 - 2031).
High-end fashion designers occasionally incorporate elements of this lingerie into their collections. These pieces blur the line between innerwear and outerwear, showcasing intricate designs, luxurious fabrics, and provocative styles on fashion runways. This integration highlights the fashion-forward nature of this lingerie as a statement of confidence and boldness. This lingerie is often used in role-playing scenarios and cosplay. It allows individuals to embody different characters or fantasies, whether inspired by pop culture, historical figures, or personal imagination. This application adds a playful and adventurous element to intimate relationships.
Wearing lingerie can be a form of self-expression and body positivity. It encourages individuals to embrace their sensuality, celebrate their bodies, and feel physically secure. The diverse range of styles and sizes encourages inclusivity and caters to different preferences and body types. Beyond its external uses, erotic lingerie can also have a profound internal impact. For many individuals, wearing erotic lingerie is a personal ritual that boosts self-confidence, fosters self-love, and encourages a positive body image. It enables individuals to investigate and articulate their sexuality in a manner that is both liberating and empowering.
The buzz of Paris and Milan Fashion Weeks generates excitement among consumers, sparking interest and demand for exclusive, limited-edition lingerie pieces. This heightened consumer engagement translates into increased sales and brand loyalty for European lingerie labels featured prominently during these prestigious fashion events. Following a successful debut at Paris Fashion Week, a European lingerie brand experiences a surge in online orders and inquiries from consumers eager to purchase the showcased collection, highlighting the direct impact of fashion week exposure on consumer behavior. Thus, the prevalence of fashion weeks and events propels the market’s growth.
Based on Material, the market is segmented into Natural and Synthetic. Based on Product Type, the market is segmented into Bra, Brief, Camisole, Shapewear, and Others. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, E-commerce, Brand Outlets, and Specialty Stores. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Synthetic-based lingerie has gained prominence due to its affordability, durability, and versatility. These garments, often made from materials like polyester, nylon, or spandex, offer a wide range of styles and designs while maintaining a budget-friendly price point. The primary uses of synthetic lingerie include enhancing personal allure, boosting confidence, and adding a playful element to intimate moments. The advantages of synthetic fabrics lie in their ease of care, resistance to wrinkling, and elasticity, which ensures a flattering fit for various body types. Thus, the Germany market registered 15.26 million units of volume in 2023.
The Germany market dominated the Europe Erotic Lingerie Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2.06 billion by 2031. The UK market is exhibiting a CAGR of 3.9% during (2024 - 2031). Additionally, The France market would experience a CAGR of 5.7% during (2024 - 2031).
High-end fashion designers occasionally incorporate elements of this lingerie into their collections. These pieces blur the line between innerwear and outerwear, showcasing intricate designs, luxurious fabrics, and provocative styles on fashion runways. This integration highlights the fashion-forward nature of this lingerie as a statement of confidence and boldness. This lingerie is often used in role-playing scenarios and cosplay. It allows individuals to embody different characters or fantasies, whether inspired by pop culture, historical figures, or personal imagination. This application adds a playful and adventurous element to intimate relationships.
Wearing lingerie can be a form of self-expression and body positivity. It encourages individuals to embrace their sensuality, celebrate their bodies, and feel physically secure. The diverse range of styles and sizes encourages inclusivity and caters to different preferences and body types. Beyond its external uses, erotic lingerie can also have a profound internal impact. For many individuals, wearing erotic lingerie is a personal ritual that boosts self-confidence, fosters self-love, and encourages a positive body image. It enables individuals to investigate and articulate their sexuality in a manner that is both liberating and empowering.
The buzz of Paris and Milan Fashion Weeks generates excitement among consumers, sparking interest and demand for exclusive, limited-edition lingerie pieces. This heightened consumer engagement translates into increased sales and brand loyalty for European lingerie labels featured prominently during these prestigious fashion events. Following a successful debut at Paris Fashion Week, a European lingerie brand experiences a surge in online orders and inquiries from consumers eager to purchase the showcased collection, highlighting the direct impact of fashion week exposure on consumer behavior. Thus, the prevalence of fashion weeks and events propels the market’s growth.
Based on Material, the market is segmented into Natural and Synthetic. Based on Product Type, the market is segmented into Bra, Brief, Camisole, Shapewear, and Others. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, E-commerce, Brand Outlets, and Specialty Stores. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Victoria’s Secret & Co.
- Agent Provocateur (Fourmarketing Limited)
- MAS Holdings Limited
- Ann Summers Ltd. (Gold Group International Ltd.)
- Bluebella Ltd.
- Felina GmbH (Lauma Lingerie.)
- Hanky Panky Ltd.
- La Perla Fashion Holding N.V.
- PVH Corp.
- Stella McCartney Limited
Market Report Segmentation
By Material (Volume, Thousand Units, USD Billion, 2020-2031)- Natural
- Synthetic
- Bra
- Brief
- Camisole
- Shapewear
- Others
- Hypermarket/Supermarket
- E-commerce
- Brand Outlets
- Specialty Stores
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Europe Erotic Lingerie Market by Material
Chapter 5. Europe Erotic Lingerie Market by Product Type
Chapter 6. Europe Erotic Lingerie Market by Distribution Channel
Chapter 7. Europe Erotic Lingerie Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Victoria’s Secret & Co.
- Agent Provocateur (Fourmarketing Limited)
- MAS Holdings Limited
- Ann Summers Ltd. (Gold Group International Ltd.)
- Bluebella Ltd.
- Felina GmbH (Lauma Lingerie.)
- Hanky Panky Ltd.
- La Perla Fashion Holding N.V.
- PVH Corp.
- Stella McCartney Limited
Methodology
LOADING...
