Europe Massage Equipment Market Outlook, 2028

The European massage equipment industry has witnessed remarkable growth and transformation in recent years, reflecting a region that values holistic well-being, relaxation, and the art of massage therapy. As a diverse and culturally rich continent, Europe encompasses a wide range of countries, each contributing to the vibrant tapestry of the massage equipment market. Europe's rich cultural heritage deeply influences its approach to wellness and massage therapy. From Scandinavian saunas to Mediterranean spa traditions, each region brings unique practises to the table. This diversity is mirrored in the variety of massage equipment offerings, catering to both traditional and contemporary preferences. Innovation is at the heart of the European massage equipment industry. Advanced technologies, including smart massage chairs and AI-driven personalised experiences, are gaining traction. Mobile apps and wearable devices are seamlessly integrated into massage routines, providing real-time feedback and enhancing user engagement. Eco-consciousness is also prevalent, with sustainable materials and energy-efficient features becoming more important to environmentally-aware consumers. European spa culture is renowned worldwide, with thermal baths and wellness retreats dotting the landscape. These sanctuaries of relaxation draw upon centuries of cultural appreciation for holistic well-being, offering a wide array of massage treatments enriched by indigenous techniques and globally inspired approaches. The use of massage equipment is seamlessly integrated into this tradition, enhancing the therapeutic experience and catering to the discerning tastes of spa-goers.

According to the research report Europe Massage Equipment Market Outlook, 2028, the Europe Massage Equipment market is projected to reach a market size of USD 3.29 Billion by 2028. Europe has a rich history of valuing wellness and self-care, evident in its centuries-old spa traditions and holistic practises. The cultural inclination towards maintaining a balanced lifestyle, which encompasses physical, mental, and emotional well-being, fuels the demand for massage equipment that facilitates relaxation and stress relief. As health awareness increases, more Europeans are incorporating wellness practises into their daily routines. Massage equipment offers a convenient way to access relaxation and therapeutic benefits, aligning with the region's growing health-conscious mindset. Rapid urbanisation and a fast-paced modern lifestyle have led to heightened stress levels among Europeans. Massage equipment provides an accessible solution for urban dwellers seeking relaxation and stress management without the need to travel to wellness destinations. Technological innovations have transformed the Massage Equipment market. Smart massage chairs with customizable settings, mobile apps for guided self-massage, and wearable devices that promote relaxation contribute to the market's evolution. European consumers are increasingly adopting a holistic approach to well-being, seeking comprehensive solutions that encompass physical, mental, and emotional health. Massage equipment aligns with this approach, providing a means to address multiple aspects of wellness.

Germany is one of the largest and most robust economies in Europe. Its high GDP and strong consumer spending power contribute to a thriving market for various goods and services, including massage equipment. Germany has a deeply ingrained wellness culture with a history of spa traditions dating back centuries. The country is known for its numerous health resorts, thermal baths, and wellness centres that offer a wide range of massage therapies. This culture fosters a demand for high-quality massage equipment in both professional and home settings. Germany's well-informed and health-conscious population seeks out products and practises that contribute to their overall wellness. Consumers are likely to research and invest in massage equipment that aligns with their wellness goals. Also Germany is a popular destination for spa and wellness tourism, attracting visitors seeking relaxation and rejuvenation. This influx of tourists contributes to the demand for massage equipment in spas, hotels, and wellness centres across the country. Germany is home to research and innovation hubs that drive advancements in healthcare, wellness, and technology. This ecosystem fosters collaboration between researchers, manufacturers, and healthcare professionals, contributing to the evolution of massage equipment offerings.

Based on the Category, the electric category have the highest market share in 2022.

Electric massage equipment, including massage chairs, handheld devices, and other electronic devices, has evolved significantly in terms of features, functionality, and user experience. Technological innovations such as adjustable settings, customizable programmes, heating elements, and smart capabilities have enhanced the appeal and effectiveness of electric massage equipment. Electric massage equipment can simulate a variety of massage techniques, such as kneading, rolling, tapping, and shiatsu. This versatility caters to individual preferences and allows users to personalise their massage experience according to their specific needs. The trend of creating wellness spaces within homes has gained traction in Europe. Electric massage equipment fits seamlessly into this trend, offering individuals the opportunity to transform their living spaces into havens of relaxation and rejuvenation. Many electric massage equipment products now come with smart integration features, allowing users to control and customise their massage experience through smartphone apps or voice commands. This level of connectivity enables users to adjust settings, select massage programmes, and track their usage for a tailored experience.

Based on the application segment, which includes back massagers and Body massagers, they have the largest market size in 2022.

Back and body massagers directly target areas prone to stress, tension, and discomfort. The modern European lifestyle, characterised by busy schedules and demanding work environments, often leads to muscle stiffness and tension in the back and body. Back and body massagers offer a convenient and effective solution to alleviate these issues and promote relaxation. Back and body massagers are designed to cater to a wide range of users, including those with different body shapes and sizes. Their ergonomic shapes and features allow users to easily reach and massage different areas of the back and body, providing relief to hard-to-reach muscles. Back and body massagers are incorporating smart technology, enabling users to control and customise their massage experience through smartphone apps or voice commands. Connectivity features provide options for personalised massage programmes, intensity adjustments, and real-time feedback, enhancing user convenience and customization. Many back and body massagers now include heat therapy features that provide soothing warmth to muscles and promote relaxation. This combination of massage and thermotherapy enhances the therapeutic effects and offers a more holistic wellness experience.

Based on the End user, the commercial segment is leading, with a market.

Europe is home to a vibrant and well-established wellness and spa industry. Spa culture has deep historical roots in the region, with various countries renowned for their luxury resorts, thermal baths, and wellness retreats. The Commercial segment capitalises on this wellness culture by offering a diverse array of massage treatments and services that incorporate advanced massage equipment. Furthermore, Europe is a popular global tourist destination, attracting millions of visitors seeking relaxation and rejuvenation. Hotels, resorts, and wellness centres cater to this influx of tourists by providing massage services and utilising massage equipment to enhance guest experiences. The Commercial segment benefits from the integration of massage equipment as part of tourism and hospitality offerings. Businesses in the Commercial segment often employ skilled and certified therapists who are trained in using massage equipment effectively. This expertise lends credibility to the massage experience and ensures that clients receive professional and therapeutic treatments.

Based on Product types, the handheld segment have the second-largest market share in 2022. Further, based on the Therapy, Roller therapy is leading the market with the highest market size.

Handheld massage devices offer targeted therapy by allowing users to focus on specific areas of the body that require attention. Whether it's a sore muscle, a stiff neck, or tight shoulders, handheld devices provide users with the flexibility to address localised discomfort effectively. Handheld massage equipment is often more affordable than larger massage chairs or tables, making it accessible to a broader range of consumers. Its relatively lower price point allows individuals to invest in personal wellness without a significant financial commitment. Handheld devices empower users to create customised massage routines based on their unique requirements. Users can adjust settings, target specific muscle groups, and vary techniques to achieve the desired outcomes. Roller therapy provides individuals with the ability to engage in self-care and wellness practises within their own homes. Europeans appreciate the convenience and accessibility of using roller therapy as part of their daily routines. Roller therapy is endorsed and recommended by fitness trainers, physical therapists, and healthcare professionals across Europe. This professional endorsement enhances the credibility of roller therapy and encourages its adoption as a therapeutic practise.

Based on the Distribution channels, hypermarkets and supermarkets are leading the market with the highest market size in 2022.

Hypermarkets and supermarkets often feature extensive product offerings, including wellness and personal care items. The inclusion of massage equipment in these retail spaces allows consumers to explore and compare different options in one convenient location. Europeans appreciate the convenience of one-stop shopping, where they can fulfil multiple needs in a single visit. Hypermarkets and supermarkets cater to this preference by offering a wide variety of products, including massage equipment, alongside groceries, household goods, and other essentials. Hypermarkets and supermarkets serve a broad customer base, attracting individuals from various demographic segments. This mass-market appeal positions them as ideal platforms for introducing massage equipment to a diverse audience. There are several hypermarkets and supermarkets that offer a wide range of massage equipment: Carrefour, Tesco, Auchan, and many more.

Companies covered in this Report:

Panasonic Holdings Corporation, Beurer GmbH, Coway Co., Ltd., The Wahl Clipper Corporation, OSIM International Pte Ltd, Family Inada Co.,Ltd., HoMedics USA, LLC, Xiaomi Inc, Fuji Medical Instruments Mfg. Co., Ltd., Casada International, Conair Corporation, Johnson Health Tech. Co., Ltd., Koninklijke Philips N.V. and Medisana GmbH.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

Aspects covered in this report

• Europe Massage Equipment market with its value and forecast along with its segments
• Country-wise Massage Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category:

• Electric
• Non-Electric

By Application

• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others

By End User:

• Commercial
• Residential

By Distribution Channel

• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

By Products Types:

• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table )

By Therapy:

• Roller
• Vibrator
• Acupressure

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Insecticides industry, government bodies and other stakeholders to align their market strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.