Europe Meat Snacks Market Forecast to 2028 - Regional Analysis - by Type, Source, Category, and Distribution Channel

The Europe meat snacks market is expected to grow from US$ 3,307.00 million in 2022 to US$ 4,747.45 million by 2028. It is estimated to grow at a CAGR of 6.2% from 2022 to 2028.

Increasing Demand for High-Protein Snacks Fuels Europe Meat Snacks Market

Since the past few years, the busy lifestyle and hectic work schedules have significantly increased the demand for convenience food. Regular meals are getting replaced with convenience food as it saves cooking time and still offers required nutrition. Nowadays, people seek functional benefits from all the food products they consume due to increased health and wellness concerns. They are progressively adopting healthier lifestyle due to rising prevalence of various diseases, such as obesity, diabetes, and cardiac disorders. The growing consumption of junk and highly processed food coupled with the lack of physical activities has led to chronic health issues that need attention. As a result, consumers are altering their dietary habits and gravitating toward low-fat, low-calorie, high-protein, and flavored food products that can satiate taste buds and also serve nutritional requirements. With the rising preference of healthy and junk-free products, snacking habits of consumers are evolving substantially leading to the surging demand for meat snacks worldwide.

Although, people enjoy snacking due to flexible consumption, the rising awareness toward health and fitness engage them in healthy dietary habits, which, in turn, drives the demand for protein-rich and largely flavored meat snacks. Being a good source of iron, creatine, vitamins, and minerals, meat snacks are highly suitable for people seeking high-protein and low-carb diet. Besides, consumers shifting rapidly toward high-protein diet post COVID-19 pandemic due to enhanced health consciousness, fuels the growth of Europe meat snacks market.

Europe Meat Snacks Market Overview

The meat snacks market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The market growth is attributed to a rising trend of snacking, changing lifestyles, and rising disposable income of consumers. The shift from conventional, locally available, butchered meat to packaged meat products is growing due to the fast-tracked life of consumers in developing and developed countries of Europe. Further, the rising popularity of different cuisines seasoned with regional and local flavors among Europeans is driving the demand for meat snacks. In Europe, the UK and Germany are witnessing significant demand for poultry meat as consumers are becoming more concerned about the high-fat content in red meat. According to the European Union’s data, poultry meat consumption is anticipated to reach 24.6 kg per capita by 2030, as poultry meat is considered to be a cheap, healthy, and sustainable product. Hence, the demand for chicken or turkey-based jerky, meat sticks, and sausages is expected to gain immense traction among European consumers in the coming years. Also, national and international meat snack manufacturers are adopting strategic alliances to grow their businesses. For instance, in September 2017, Link Snacks, Inc. - the US-based meat snack manufacturer, planned to increase its production capacity with a central new facility in the UK to achieve its aggressive European growth plans. Therefore, such initiatives by the key market players are expected to augment the meat snacks market in the coming years.

Europe Meat Snacks Market Revenue and Forecast to 2028 (US$ Million)

Europe Meat Snacks Market Segmentation

The Europe meat snacks market is segmented into type, source, category, distribution channel and country.

Based on type, the Europe meat snacks market is segmented into jerky, meat sticks, sausages, and others. The jerky segment registered the largest Europe meat snacks market share in 2022.

Based on source, the Europe meat snacks market is segmented into beef, chicken, pork, and others. The beef segment held the largest Europe meat snacks market share in 2022.

Based on category, the Europe meat snacks market is segmented into plain and flavored. The flavored segment held a larger Europe meat snacks market share in 2022.

Based on distribution channel, the Europe meat snacks market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hyper markets segment held the largest Europe meat snacks market share in 2022.

Based on country, the Europe meat snacks market has been categorized into Germany, France, Italy, The UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe meat snacks market in 2022.

General Mills Inc, Hormel Foods Corporation, Link Snacks Inc, and Tyson Foods Inc are some of the leading companies operating in the meat snacks market in the region.