When online grocery shopping becomes more common, the traditional retailers will need to win the customers with all the advantages a physical shop has. Retailers need to offer an experience to a customer to retain them. The stores can serve as a meeting point where food and drink can be bought and consumed. The online food and grocery market in Europe has been growing in the past years, as people are looking more and more to make use of the convenient ways of grocery shopping and save time.
According to GSMA Intelligence, 474 million individuals in Europe (86% of the population) subscribed to mobile services in 2021, and this figure is predicted to rise to 480 million by 2025. Sustainability is currently and unsurprisingly a high priority for European consumers. In fact, 78% of them said they would switch to a new product, brand, or retailer if their regular one didn’t match up to their own ideas about sustainability.
Europe Online Grocery Survey
Online grocery ordering has become more popular in recent years due to the increasing availability of smartphones and internet connections, which allow for faster meal delivery. In 2021, 474 million individuals in Europe (86% of the population) subscribed to mobile services, and this number is expected to increase to 480 million by 2025.In 2021, a survey found that Swedish and Dutch shoppers with 37% and 35%, respectively.
The UK has around 60 million e-commerce customers in 2023. Adobe Digital Insights data from June 2018, indicated that 52% of UK adult internet users shopped online for groceries.
There were 60.80 million internet users in France in Jan 2024, when internet penetration stood at 93.8 percent.
Approximately 95 percent of Belgians have access to the internet, and in 2022, approximately 80 percent of those internet users made online purchases.
In 2023, with a share of 83% Germany internet users was ranked 6th among the EU states. Shopping on the web was particularly wide-spread in the Netherlands (93%), Sweden (91%) and Denmark (90%).
The number of ecommerce users in Russia is expected to increase from 98.1 million in 2019 to 105.8 million by 2023.
There were 10.44 million internet users in Sweden at the start of 2024, when internet penetration stood at 98.1 percent.
United Kingdom Online Grocery Market
Grocery stores in the UK have moved swiftly to meet this demand, encouraged further by the emergence of a variety of disruptive start-ups in the sector offering everything from delivery services to specialized products. When it comes to online grocery shopping in the UK, the revolution is already well underway. In the UK, the number of consumers who can envision doing most or all of their grocery shopping online within the upcoming years is markedly higher than most of the European countries.The UK's online grocery market is booming thanks to growing consumer demand for convenience. Improved technology and infrastructure, like better internet and mobile apps, make online shopping easier. Safety concerns during the pandemic sped up the shift to digital grocery shopping. Established retailers and dedicated online platforms are expanding, driving market growth. Tesco had set a target of offering Whoosh from 800 stores by the end of February 2023 but has exceeded that target by 200 stores.
Europe Online Grocery Company Analysis
The Prominent Europe online grocery market participants include Tesco Plc., ICA Gruppen AB, Auchan SA, Colruyt Group, Carrefour, Costco Wholesale Corporation, Koninklijke Ahold Delhaize N.V., and Ocado Group plc.Europe Online Grocery Company News
April 2024, Auchan Retail Poland partnership with Ocado Solutions has announced it is now live with the Ocado Smart Platform (OSP).In February 2022, Carrefour and Everli expanded their partnership to include ten French cities.
In March 2022, Carrefour Spain opened its first distribution site for online food orders.
February 2024, Carrefour is the top store brand for online grocery and beverage shopping in France.
Feb 2024, Ahold Delhaize is pleased to share that five of its European brands, digital experience- and IT teams, have spearheaded the delivery of an app convergence project. This strategic initiative has resulted in a unified, modular app framework designed to streamline and enhance the shopping experience for customers at Albert in the Czech Republic; Delhaize in Belgium and Luxembourg; Maxi in Serbia; Mega Image in Romania; and Alfa Beta in Greece.
Oct 2023, Ahold Delhaize acquired 100% of Romanian grocery retailer Profi Rom Food SRL from MidEuropa.
Products - Market breakup in 6 viewpoints:
1. Vegetables and Fruits2. Dairy Products
3. Staples and Cooking Essentials
4. Snacks
5. Meat & Seafood
6. Others
Purchaser Type - Market breakup in 2 viewpoints
- Subscription Purchase
- One Time Purchase
Delivery Type - Market breakup in 2 viewpoints:
1. Click & Collect2. Home Delivery
Country: Market breakup of 12 Countries:
1. Belgium2. France
3. UK
4. Germany
5. Spain
6. Italy
7. Netherland
8. Norway
9. Sweden
10. Switzerland
11. Russia
12. Turkey
All the companies have been studied from three points
1. Overview2. Recent Development
3. Revenue Analysis
Company Covered
1. Tesco Plc2. ICA Gruppen AB
3. Auchan SA
4. Colruyt Group
5. Carrefour
6. Costco Wholesale Corporation
7. Koninklijke Ahold Delhaize N.V.
8. Ocado Group plc
Table of Contents
Companies Mentioned
- Tesco Plc
- ICA Gruppen AB
- Auchan SA
- Colruyt Group
- Carrefour
- Costco Wholesale Corporation
- Koninklijke Ahold Delhaize N.V.
- Ocado Group plc
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 185 |
| Published | May 2024 |
| Forecast Period | 2023 - 2032 |
| Estimated Market Value ( USD | $ 151.88 Billion |
| Forecasted Market Value ( USD | $ 673.15 Billion |
| Compound Annual Growth Rate | 17.9% |
| Regions Covered | Europe |
| No. of Companies Mentioned | 8 |
