Europe Online Microtransaction Market Size, Share & Trends Analysis Report By Device, By Payment Model, By Type, By Country and Growth Forecast, 2024 - 2031

The Europe Online Microtransaction Market is expected to witness market growth of 12.7% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Online Microtransaction Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of USD12.85 billion by 2031. The UK market is exhibiting a CAGR of 11.8% during 2024-2031. Additionally, the France market would experience a CAGR of 13.6% during 2024-2031.



The appeal of microtransactions stems from their ability to offer users the flexibility to customize their experience. Rather than paying a large amount of money upfront, users can gradually invest in their gaming or app experience by purchasing items like skins, power-ups, in-game currency, or even additional levels and characters.

Additionally, this flexibility is attractive because it allows them to control how much they spend, depending on their level of engagement with the platform. Microtransactions offer companies a sustainable revenue model, allowing them to continuously monetize their user base without relying on new game or app releases. In fact, games like Fortnite, League of Legends, and mobile apps like Clash of Clans have built entire economies around this model, offering free-to-play experiences supported almost entirely through in-game purchases.

Europe is a major region for the online microtransaction market, with a diverse and enthusiastic gaming community that spans multiple age groups and demographics. This community engages deeply with console, PC, and mobile gaming, reflecting the region's rich digital culture. Countries like the United Kingdom, Germany, and France are key players in the European gaming industry, each contributing in unique ways that collectively drive the growth of the online microtransaction market.

List of Key Companies Profiled

• Epic Games, Inc.
• Fandom, Inc.
• Valve Corporation
• Activision Blizzard, Inc. (Microsoft Corporation)
• NEXON Co., Ltd.
• NetEase, Inc.
• Niantic, Inc.
• Electronic Arts, Inc.
• Nintendo Co., Ltd.
• Wargaming. net

Market Report Segmentation

By Device

• PC
• Mobile Phones
• Gaming Console
• Other Device

By Payment Model

• Prepay
• Pay-as-you-Go
• Post-Pay

By Type

• In-game Currencies
• In-game Items
• Random Chance Purchases
• Expiration-based Purchases
• Other Type

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe