Chewable pet snacks and treats are used primarily for improving dental health, satisfying a pet's natural chewing instincts, and as reward tools for training. They also deliver nutritional supplements, offering a convenient way to promote overall well-being. Advantages of chewable treats include reducing plaque and tartar buildup, supporting joint and digestive health, and easing anxiety or boredom. Thus, the German market consumed 15.52 kilo tonnes of these snacks in 2023.
The Germany market dominated the Europe Pet Snacks And Treats Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $4.60 billion by 2031. The UK market is exhibiting a CAGR of 10.4% during 2024-2031. Additionally, the France market would experience a CAGR of 12.3% during 2024-2031.
The demand for minimally processed pet snacks is driving the popularity of freeze-dried and dehydrated treats. These preservation methods maintain the ingredients' nutritional integrity and natural flavours, offering a healthier alternative to traditionally processed treats. Subscription boxes specifically for pet treats have become increasingly popular. These boxes offer a curated selection of snacks and often include new or exclusive products, allowing pet owners to discover a variety of treats tailored to their pet’s preferences and dietary needs.
Furthermore, pet specialty stores and veterinarians play a significant role in adopting pet snacks and treats. Many pet owners rely on veterinarians' expertise to recommend appropriate pet treats, especially those with specific health concerns. Pet specialty stores also offer a curated selection of high-quality products, often including niche and premium brands.
European pet owners are increasingly looking for multi-functional treats that offer additional benefits beyond basic nutrition. This includes treats such as training aids, dental chews, or enrichment tools. Cultural factors influence pet snack preferences in Europe. For example, regional tastes and traditions shape the demand for specific treats, such as those featuring local flavours or traditional ingredients. In conclusion, high pet ownership in the region is driving the market's growth.
List of Key Companies Profiled
- Archer Daniels Midland Company
- Mars, Inc.
- Nestlé S.A.
- The Colgate Palmolive Company
- General Mills, Inc.
- The Wellness Pet Company (Clearlake Capital Group, L.P.)
- Spectrum Brands Holdings, Inc.
- The J.M. Smucker Company
- Unicharm Corporation
- Diamond Pet Foods, Inc.
Market Report Segmentation
By Product (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- Eatable
- Chewable
By Pet Type (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- Dogs
- Cats
- Other Pet Type
By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- Pet Specialty Stores
- Supermarkets and Hypermarkets
- Online
- Other Distribution Channel
By Country (Volume, Kilo Tonnes, USD Billion, 2020-2031
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Companies Mentioned
Some of the key companies profiled in this Europe Pet Snacks and Treats market report include:- Archer Daniels Midland Company
- Mars, Inc.
- Nestlé S.A.
- The Colgate Palmolive Company
- General Mills, Inc.
- The Wellness Pet Company (Clearlake Capital Group, L.P.)
- Spectrum Brands Holdings, Inc.
- The J.M. Smucker Company
- Unicharm Corporation
- Diamond Pet Foods, Inc.
Methodology
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