Europe Prepaid Card and Digital Wallet Business and Investment Opportunities Databook - Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend - Q1 2024 Update

According to the publisher, the prepaid card market (value terms) in the region increased at a CAGR of 7.6% during 2019-2023. Over the forecast period of 2024 to 2028, the market is expected to record a CAGR of 9.1%, increasing from US$251.53 billion in 2023 to reach US$395.93 billion by 2028.

The prepaid card industry is poised to grow at an accelerated rate over the medium term in Europe. The growth will be driven by the rising adoption of digital wallets across the region, as the shift towards a cashless society continues to gain momentum. In the United Kingdom, cash payments have declined from 54% in 2,012 to 14% in 2022, according to a report from UK Finance.

The trend is set to continue further in 2024.

The adoption of digital wallets will be largely driven by the European Payments Initiative, under which an EU-wide digital wallet will be launched, initially in France, Germany, and Belgium in 2024. Payment giants like Mastercard are also launching new products to drive digital wallet uptake in Europe. Overall, the publisher maintains a robust growth outlook for the prepaid card market in Europe over the next three to four years.

Europe is set to make a significant push for digital wallet adoption to become a cashless society

The number of mobile and digital payments has grown significantly over the last few years. According to a report from eClear, transaction values have increased 30% over the last three years in Europe. This shows that the payment method is gaining strong traction among consumers across the region.
Apple Pay, PayPal, and Samsung Pay are among the most popular digital wallets, but preferences vary substantially by country. In Russia, consumers prefer using YooMoney and QIWI for payments, while in the Netherlands, iDEAL is the popular choice, and in Germany, PayPal is widely used. In 2024, the uptake of digital wallets is poised to record further growth in many of the European nations. The publisher expects the European Payments Initiative, under which an EU-wide digital wallet will be launched in markets like France, Germany, and Belgium in 2024, to drive the uptake of prepaid payment instruments substantially over the medium term.

Mastercard launched Wallet Express to drive the uptake of digital wallets in the European region

Mastercard, in December 2023, introduced a new program in Europe that helps banks and card issuers provide their customers with more options for digital wallets on their smartphones or wearable gadgets. This program makes it easier for these financial institutions to support multiple digital wallets at once.

• Initially, the Wallet Express program included support for digital wallets like Garmin Pay, Xiaomi Pay, and Amazfit. Furthermore, Mastercard has teamed up with Samsung to enable more European banks and card issuers to offer Samsung Wallet to customers who use Galaxy mobile devices and wearables. As of December 2023, more than 90 companies that represent over 700 banks and issue over 100 million cards have joined the program. This will give consumers more options when it comes to making payments.

These innovative product launches are set to drive the uptake of digital wallets across Europe, thereby supporting the growth of the prepaid card industry in the region over the next three to four years.

UK-based banking firm launches multi-currency debit card to take on popular fintech firms

With the likes of Revolut and Wise recording strong growth in the United Kingdom market, traditional banking institutions are also making a push into the sector, thereby driving the competitive landscape in 2024.

• HSBC, in 2024, is set to launch a payments app offering cheap foreign exchange to retail customers. The firm, in January 2024, announced that it would launch a multi-currency app and debit card. This will enable customers to hold 10 different currencies. Initially, the app and the debit card will be made available in the United Kingdom, with the bank planning to expand in other markets over the medium term. The move is part of the firm's strategy to compete with neobank and fintech firms that are soaring in popularity.

HSBC, notably, is not the only banking institution to foray into the fintech sector. JPMorgan, the US-based investment bank, also forayed into the digital banking market with the launch of Chase UK in 2021. HSBC entered the fintech market with a US$35 million investment in Monese in 2022. Now, with the new app and debit card launch, HSBC is seeking to further strengthen its position in the fast-growing fintech and prepaid card industry in the United Kingdom.

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Europe. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

• Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry.
• Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.
• Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 12 open loop and closed loop prepaid market segments. Details four essential KPIs - number of cards in circulation, number of transactions, load value, and value of transactions.
• Virtual Prepaid Cards: Provides transaction value analysis across 12 key prepaid card catergories for Virtual Prepaid Cards.
• Detailed Market Share Analysis by Key Players in the Prepaid Card Market.
• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.
• Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

This title is a bundled offering, combining one regional and 15 country reports:

1. Europe Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
2. Austria Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
3. Belgium Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
4. Denmark Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
5. Finland Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
6. France Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
7. Germany Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
8. Greece Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
9. Italy Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
10. Netherlands Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
11. Norway Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
12. Poland Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
13. Spain Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
14. Sweden Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
15. Switzerland Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
16. United Kingdom Prepaid Card and Digital Wallet Business and Investment Opportunities Databook

Scope

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

Prepaid Payment Instrument Market Size and Forecast

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction

Digital Wallet Market Size and Forecast

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction

Digital Wallet Market Size and Forecast by Key Segments

• Retail Shopping (Value, Volume, Avg. Value)
• Travel (Value, Volume, Avg. Value)
• Entertainment and Gaming (Value, Volume, Avg. Value)
• Restaurant (Value, Volume, Avg. Value)
• Recharge and Bill Payment (Value, Volume, Avg. Value)

Digital Wallet Spend by Key Retail Categories

• Food and Grocery
• Health and Beauty Products
• Apparel and Foot Wear
• Books,Music and Video
• Consumer Electronics
• Pharmacy and Wellness
• Gas Stations
• Restaurants and Bars
• Toys, Kids and Baby Products
• Services
• Other Categories

Prepaid Card Industry Market Attractiveness

• Load Value Trend Analysis
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop

Open Loop Prepaid Card Future Growth Dynamics

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Closed Loop Prepaid Card Future Growth Dynamics

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Prepaid Card Market Share by Key Players

• General Purpose Prepaid Cards
• Business and Administrative Expense Prepaid Cards
• Travel Forex Prepaid Cards
• Meal Prepaid Cards

Prepaid Card Consumer Usage Trends

• By Age Group
• By Income Group
• By Gender

Prepaid Card Spend by Key Retail Categories

• Food and Grocery
• Health and Beauty Products
• Apparel and Foot Wear
• Books,Music and Video
• Consumer Electronics
• Pharmacy and Wellness
• Gas Stations
• Restaurants and Bars
• Toys, Kids and Baby Products
• Services
• Other Categories

General Purpose Prepaid Card Market Size and Forecast

Gift Card Market Size and Forecast

Gift Card Market Size and Forecast by Functional Attribute

• By Open Loop Gift Card
• By Closed Loop Gift Card

Gift Card Market Size and Forecast by Consumer Segments

• By Retail Consumer Segment
• By Corporate Consumer Segment

Gift Card Market Share Analysis by Retail Categories

Gift Card Market Share Analysis by Gifting Occasion

Gift Card Market Share Analysis by Purchase Location

Entertainment and Gaming Prepaid Card Market Size and Forecast

Teen and Campus Prepaid Card Market Size and Forecast

Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute

• By Open Loop Teen and Campus Prepaid Card
• By Closed Loop Teen and Campus Prepaid Card

Business and Administrative Expense Prepaid Card Market Size and Forecast

Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments

• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Payroll Prepaid Card Market Size and Forecast

Payroll Prepaid Card Market Size and Forecast by Consumer Segments

• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Meal Prepaid Card Market Size and Forecast

Meal Prepaid Card Market Size and Forecast by Consumer Segments

• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Travel Forex Prepaid Card Market Size and Forecast

Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments

• By Retail
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Transit and Tolls Prepaid Card Market Size and Forecast

Healthcare and Wellness Prepaid Card Market Size and Forecast

Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Fuel Prepaid Cards Market Size and Forecast

Utilities, and Other Prepaid Cards Market Size and Forecast

Virtual Prepaid Card Industry Market Attractiveness

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction

Virtual Prepaid Card Market Size and Future Growth Dynamics by Key Categories

• General Purpose Prepaid Cards
• Gift Cards
• Entertainment and Gaming Prepaid Cards
• Teen and Campus Prepaid Cards
• Business and Administrative Expense Prepaid Cards
• Payroll Prepaid Cards
• Meal Prepaid Cards
• Travel Forex Prepaid Cards
• Transit and Trolls Prepaid Cards
• Social Security and Other Government Benefit Programs Prepaid Cards
• Fuel Prepaid Cards
• Utilities and Other Prepaid Cards

Reasons to buy

• In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument,Prepaid Card, Digital Wallet and Virtual Prepaid Card.
• Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Transaction Value, Transaction Volume, and Average Value Per Transaction.
• Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.
• Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards, virtual prepaid cards and digital wallets.