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Europe Retail Analytics Market Size, Share & Trends Analysis Report By Deployment Mode, By Component (Solution, and Services) By Services Type, By Business Function, By Enterprise Size, By Application, By Country and Growth Forecast, 2024 - 2031

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    Report

  • 168 Pages
  • April 2024
  • Region: Europe
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5955333
Description Jump to:
The Europe Retail Analytics Market would witness market growth of 24.0% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Retail Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,493.4 million by 2031. The UK market is exhibiting a CAGR of 22.9% during (2024 - 2031). Additionally, The France market would experience a CAGR of 25% during (2024 - 2031).



Retailers can leverage predictive analytics to forecast future trends, anticipate customer demand, and identify emerging opportunities. Retailers may remain ahead of the competition and exploit market opportunities by using historical data and industry trends to inform data-driven forecasts about customer behavior, market dynamics, and competitive threats.

Moreover, with the proliferation of smartphones and mobile applications, consumers increasingly use their mobile devices to browse, shop, and purchase online. This surge in mobile transactions generates vast amounts of data, including browsing behavior, purchase history, location data, and device preferences.

The adoption of omnichannel retailing is accelerating in France, with retailers integrating online and offline channels to provide seamless shopping experiences. Retail analytics enables French retailers to track customer interactions across various channels, analyze omnichannel sales data, and optimize inventory management and fulfillment processes. Technological advancements, including artificial intelligence (AI) and machine learning (ML), drive innovation in retail analytics in France.

Based on Deployment Mode, the market is segmented into On-demand, and On-premise. Based on Component, the market is segmented into Solution, and Services. Based on Services Type, the market is segmented into Professional, and Managed. Based on Business Function, the market is segmented into Supply Chain, Strategy & Planning, Sales & Marketing, In-store Operation, and Human Resource (HR) & Others. Based on Enterprise Size, the market is segmented into Large Enterprise, and Small & Medium Enterprise. Based on Application, the market is segmented into Inventory Analysis, Yield Analysis, Performance Analysis, Merchandising Analysis, Customer Management, Pricing Analysis, and Others.Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • HCL Technologies Ltd. (HCL Enterprises)
  • IBM Corporation
  • Microsoft Corporation
  • MicroStrategy, Inc.
  • Oracle Corporation
  • Salesforce, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • Teradata Corporation

Market Report Segmentation

By Deployment Mode
  • On-demand
  • On-premise
By Component
  • Solution
  • Services
  • Professional
  • Managed
By Business Function
  • Supply Chain
  • Strategy & Planning
  • Sales & Marketing
  • In-store Operation
  • Human Resource (HR) & Others
By Enterprise Size
  • Large Enterprise
  • Small & Medium Enterprise
By Application
  • Inventory Analysis
  • Yield Analysis
  • Performance Analysis
  • Merchandising Analysis
  • Customer Management
  • Pricing Analysis
  • Others
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Retail Analytics Market, by Deployment Mode
1.4.2 Europe Retail Analytics Market, by Component
1.4.3 Europe Retail Analytics Market, by Business Function
1.4.4 Europe Retail Analytics Market, by Enterprise Size
1.4.5 Europe Retail Analytics Market, by Application
1.4.6 Europe Retail Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnership & Collaboration: 2020, Jun - 2024, Feb) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. Europe Retail Analytics Market by Deployment Mode
5.1 Europe On-demand Market by Country
5.2 Europe On-premise Market by Country
Chapter 6. Europe Retail Analytics Market by Component
6.1 Europe Solution Market by Country
6.2 Europe Services Market by Country
6.3 Europe Retail Analytics Market by Services Type
6.3.1 Europe Professional Market by Country
6.3.2 Europe Managed Market by Country
Chapter 7. Europe Retail Analytics Market by Business Function
7.1 Europe Supply Chain Market by Country
7.2 Europe Strategy & Planning Market by Country
7.3 Europe Sales & Marketing Market by Country
7.4 Europe In-store Operation Market by Country
7.5 Europe Human Resource (HR) & Others Market by Country
Chapter 8. Europe Retail Analytics Market by Enterprise Size
8.1 Europe Large Enterprise Market by Country
8.2 Europe Small & Medium Enterprise Market by Country
Chapter 9. Europe Retail Analytics Market by Application
9.1 Europe Inventory Analysis Market by Country
9.2 Europe Yield Analysis Market by Country
9.3 Europe Performance Analysis Market by Country
9.4 Europe Merchandising Analysis Market by Country
9.5 Europe Customer Management Market by Country
9.6 Europe Pricing Analysis Market by Country
9.7 Europe Others Market by Country
Chapter 10. Europe Retail Analytics Market by Country
10.1 Germany Retail Analytics Market
10.1.1 Germany Retail Analytics Market by Deployment Mode
10.1.2 Germany Retail Analytics Market by Component
10.1.2.1 Germany Retail Analytics Market by Services Type
10.1.3 Germany Retail Analytics Market by Business Function
10.1.4 Germany Retail Analytics Market by Enterprise Size
10.1.5 Germany Retail Analytics Market by Application
10.2 UK Retail Analytics Market
10.2.1 UK Retail Analytics Market by Deployment Mode
10.2.2 UK Retail Analytics Market by Component
10.2.2.1 UK Retail Analytics Market by Services Type
10.2.3 UK Retail Analytics Market by Business Function
10.2.4 UK Retail Analytics Market by Enterprise Size
10.2.5 UK Retail Analytics Market by Application
10.3 France Retail Analytics Market
10.3.1 France Retail Analytics Market by Deployment Mode
10.3.2 France Retail Analytics Market by Component
10.3.2.1 France Retail Analytics Market by Services Type
10.3.3 France Retail Analytics Market by Business Function
10.3.4 France Retail Analytics Market by Enterprise Size
10.3.5 France Retail Analytics Market by Application
10.4 Russia Retail Analytics Market
10.4.1 Russia Retail Analytics Market by Deployment Mode
10.4.2 Russia Retail Analytics Market by Component
10.4.2.1 Russia Retail Analytics Market by Services Type
10.4.3 Russia Retail Analytics Market by Business Function
10.4.4 Russia Retail Analytics Market by Enterprise Size
10.4.5 Russia Retail Analytics Market by Application
10.5 Spain Retail Analytics Market
10.5.1 Spain Retail Analytics Market by Deployment Mode
10.5.2 Spain Retail Analytics Market by Component
10.5.2.1 Spain Retail Analytics Market by Services Type
10.5.3 Spain Retail Analytics Market by Business Function
10.5.4 Spain Retail Analytics Market by Enterprise Size
10.5.5 Spain Retail Analytics Market by Application
10.6 Italy Retail Analytics Market
10.6.1 Italy Retail Analytics Market by Deployment Mode
10.6.2 Italy Retail Analytics Market by Component
10.6.2.1 Italy Retail Analytics Market by Services Type
10.6.3 Italy Retail Analytics Market by Business Function
10.6.4 Italy Retail Analytics Market by Enterprise Size
10.6.5 Italy Retail Analytics Market by Application
10.7 Rest of Europe Retail Analytics Market
10.7.1 Rest of Europe Retail Analytics Market by Deployment Mode
10.7.2 Rest of Europe Retail Analytics Market by Component
10.7.2.1 Rest of Europe Retail Analytics Market by Services Type
10.7.3 Rest of Europe Retail Analytics Market by Business Function
10.7.4 Rest of Europe Retail Analytics Market by Enterprise Size
10.7.5 Rest of Europe Retail Analytics Market by Application
Chapter 11. Company Profiles
11.1 Amazon Web Services, Inc. (Amazon.com, Inc.)
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental Analysis
11.1.4 Recent strategies and developments:
11.1.4.1 Partnerships, Collaborations, and Agreements:
11.1.4.2 Product Launches and Product Expansions:
11.1.5 SWOT Analysis
11.2 HCL Technologies Ltd. (HCL Enterprises)
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental and Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.6 SWOT Analysis
11.3 IBM Corporation
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Regional & Segmental Analysis
11.3.4 Research & Development Expenses
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Microsoft Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expenses
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 MicroStrategy, Inc.
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional Analysis
11.5.4 Research & Development Expenses
11.5.5 Recent strategies and developments:
11.5.5.1 Partnerships, Collaborations, and Agreements:
11.5.6 SWOT Analysis
11.6 Oracle Corporation
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Product Launches and Product Expansions:
11.6.6 SWOT Analysis
11.7 Salesforce, Inc.
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Regional Analysis
11.7.4 Research & Development Expenses
11.7.5 SWOT Analysis
11.8 SAP SE
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Product Launches and Product Expansions:
11.8.5.2 Acquisition and Mergers:
11.8.5.3 Geographical Expansions:
11.8.6 SWOT Analysis
11.9 SAS Institute, Inc.
11.9.1 Company Overview
11.9.2 Recent strategies and developments:
11.9.2.1 Partnerships, Collaborations, and Agreements:
11.9.3 SWOT Analysis
11.10. Teradata Corporation
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Research & Development Expenses
11.10.5 SWOT Analysis

Companies Mentioned

  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • HCL Technologies Ltd. (HCL Enterprises)
  • IBM Corporation
  • Microsoft Corporation
  • MicroStrategy, Inc.
  • Oracle Corporation
  • Salesforce, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • Teradata Corporation

Methodology

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About the Retail Analytics Market

Retail Analytics is a subset of Data Analytics that focuses on the analysis of data from retail businesses. It is used to gain insights into customer behavior, product performance, and operational efficiency. Retail Analytics can be used to identify trends, optimize pricing, and improve customer experience. It can also be used to identify opportunities for growth and identify areas of improvement. Retail Analytics is used by retailers to gain a better understanding of their customers and their buying habits. It can be used to identify customer segments, analyze customer loyalty, and measure customer satisfaction. Retailers can also use Retail Analytics to optimize their marketing campaigns and improve their product offerings. Companies in the Retail Analytics market include IBM, Oracle, SAP, Microsoft, Adobe, SAS, and Tableau. Show Less Read more

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