Europe Safari Tourism Market Size, Share & Industry Trends Analysis Report By Tourism Type (Adventure Safari, Private Safari, and Others), By Group (Couples, Friends, Families, and Solos), By Booking Mode, By Country and Growth Forecast, 2023 - 2030

The Europe Safari Tourism Market would witness market growth of 6.4% CAGR during the forecast period (2023-2030).

Increasing disposable income, rise in middle and upper-class expenditure, rising micro trips, and growing tourism are the factors anticipated to drive the growth. Millennial travelers often seek adventurous and active safari experiences, such as walking safaris, trekking, or engaging with the culture, environment, and wildlife. Millennials also prefer to travel in groups or share accommodations to meet and socialize with like-minded travelers. Moreover, they want to capture magnificent wildlife photographs to share on social media platforms. This has increased the frequency of safari travel among the young population, driving market growth.

Social media platforms are influential, inspiring, and impacting safari travel choices. The growing interest in safari travel among bloggers and influencers is a major factor driving the safari tourism market. These travel bloggers and social media influencers usually have a large following on platforms like Instagram, YouTube, TikTok, and travel blogs. They broadcast their travel content, shaping trends and influencing people's travel decisions.

Europe is a haven for birdwatchers and avian photographers. Many regions serve as migratory routes for various bird species, making it a flawless destination for those interested in capturing images of diverse birdlife. European countries have established numerous protected areas and national parks to preserve natural habitats and wildlife. These areas offer prime locations for eco-friendly tourism and wildlife photography. Well-developed infrastructure and accessibility make European safari destinations attractive to many travelers. Efficient transportation, accommodation options, and guided tours contribute to the ease of experiencing eco-friendly safaris. The aforementioned factors will drive the market growth in this region.

The Germany market dominated the Europe Safari Tourism Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,302.7 million by 2030. The UK market is exhibiting a CAGR of 5.3% during (2023 - 2030). Additionally, The France market would experience a CAGR of 7.3% during (2023 - 2030).

Based on Tourism Type, the market is segmented into Adventure Safari, Private Safari, and Others. Based on Group, the market is segmented into Couples, Friends, Families, and Solos. Based on Booking Mode, the market is segmented into Direct Booking, Agents & Affiliates Account, and Marketplace Booking. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Wilderness Holdings Limited (African Wildlife Holdings Partnership), Thomas Cook (India) Limited (Fairfax Financial Holdings Limited), Singita Group, Scott Dunn, Rothschild Safaris, Micato Safaris, TUI AG, Abercrombie & Kent USA, LLC, Butterfield & Robinson, Inc. and Backroads

Scope of the Study

Market Segments Covered in the Report:

By Tourism Type

• Adventure Safari
• Private Safari
• Others

By Group

• Couples
• Friends
• Families
• Solos

By Booking Mode

• Direct Booking
• Agents & Affiliates Account
• Marketplace Booking

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• Wilderness Holdings Limited (African Wildlife Holdings Partnership)
• Thomas Cook (India) Limited (Fairfax Financial Holdings Limited)
• Singita Group
• Scott Dunn
• Rothschild Safaris
• Micato Safaris
• TUI AG
• Abercrombie & Kent USA, LLC
• Butterfield & Robinson, Inc.
• Backroads

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