Europe Sake Market Report and Forecast 2024-2032

According to the report, the Europe sake market grew substantillly in 2023. Aided by the increasing popularity of Asian cuisine and a surge in sake tourism, the market is projected to further grow at a CAGR of 5.50% between 2024 and 2032.

Sake, a traditional Japanese alcohol made from fermented rice, is becoming increasingly popular in various European countries. Its unique flavour profile and versatility in pairings have made it a favoured addition in numerous culinary experiences, ranging from casual dining to upscale gastronomy. Besides its culinary applications, sake's health benefits, being low in cholesterol and gluten-free, make it an appealing choice for health-conscious consumers.

A significant driver of the Europe sake market growth is the escalating popularity of Asian cuisine, particularly Japanese food. As consumers become more adventurous and willing to try new flavours, the demand for authentic, traditional beverages like sake has seen a rise. Sake is often consumed with sushi, sashimi, and other Japanese dishes, enhancing the overall dining experience.

Simultaneously, the rise in sake tourism has significantly impacted the Europe sake market demand. European tourists visiting Japan often encounter sake during their travels and develop a taste for the beverage, increasing demand upon their return. Moreover, sake tasting events and workshops, held by Japanese restaurants, cultural centres, and dedicated sake bars, have become popular in cities like London, Paris, and Berlin, further propelling the market growth.

Additionally, the diversification of sake products plays a substantial role in stimulating the Europe sake market share. With different grades of sake - from the premium Junmai Daiginjo to the more accessible Futsū-shu - there are options to cater to a wide range of consumer preferences and budgets. Furthermore, innovative offerings like sparkling sake and flavoured sake are attracting a new demographic of consumers, particularly younger and female drinkers.

Furthermore, the market expansion is also buoyed by increased distribution channels. The availability of sake in supermarkets, liquor stores, online platforms, and direct-to-consumer services has made it more accessible to European consumers. In turn, this broadened availability has led to greater consumer exposure and higher sales, aiding the market growth.

Market Segmentation

The market can be divided based on type, age group, sales channel, and country.

Market Breakup by Type

• Futsu-shu
• Junmai
• Ginjo
• Others

Market Breakup by Age Group

• 20-40 Years Old
• 40-60 Years Old
• Above 60 Years Old

Market Breakup by Sales Channel

• Supermarkets and Hypermarkets
• Speciality Stores
• Online
• Others

Market Breakup by Country

• Germany
• United Kingdom
• France
• Italy
• Norway
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Europe sake market. Some of the major players explored in the report are as follows:

• NØGNE Ø
• Les Larmes du Levant
• Wakaze Saké
• Dojima Sake Brewery
• KANPAI
• Tosatsuru Sake Brewing Co.,Ltd.
• The Kinoshita Brewery
• Shiraiwa K.K
• Sohomare Sake Brewery Co.,Ltd
• Asahi Shuzo Co., Ltd.
• Others