The Germany market dominated the Europe Service Analytics Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $133.5 million by 2031. The UK market is experiencing a CAGR of 13.3% during 2024-2031. Additionally, the France market would exhibit a CAGR of 15.2% during 2024-2031.
The expansion of the market is primarily driven by the increasing emphasis on customer experience. To improve customer experiences, companies utilize these insights to predict customer requirements, identify pain points in service delivery, and optimize resource allocation to provide faster and more accurate support. Customer satisfaction is essential for brand loyalty in the retail, banking, and telecommunications sectors, where service analytics has become an essential instrument for maintaining a competitive edge.
Cloud computing offers several advantages for service analytics, including flexibility, scalability, and cost-effectiveness. By leveraging cloud platforms, organizations can deploy analytics solutions quickly without the need for significant on-premise infrastructure investments. Cloud-based service analytics platforms also enable businesses to scale their analytics capabilities as their service operations grow, allowing them to analyze larger volumes of data and accommodate new use cases.
Italy is experiencing a significant boost in the adoption of service analytics, largely driven by the country's broader digital transformation efforts. Italian businesses across various sectors, including manufacturing, healthcare, and public services, are increasingly adopting analytics tools to streamline operations and enhance service delivery. The Italian government has been instrumental in fostering this digital shift through its "Piano Nazionale di Ripresa e Resilienza" (National Recovery and Resilience Plan). It allocates substantial funds to promote digitalization across industries. The Digital Transition is a cross-cutting priority of the National Recovery and Resilience Plan (NRRP) that is expected to contribute significantly to the exponential growth of this market in Italy.
The market is expected to reach 91.7 billion euros in 2025, partly driven by the NRRP. This plan encourages the adoption of technologies like service analytics to improve public sector efficiency and stimulate innovation in the private sector. Thus, the service analytics market across Europe is witnessing significant growth.
List of Key Companies Profiled
- Cloudera, Inc.
- MicroStrategy, Inc.
- Microsoft Corporation
- Oracle Corporation
- Salesforce, Inc.
- SAP SE
- ServiceNow, Inc.
- SAS Institute Inc.
- Domo, Inc.
- Google LLC
Market Report Segmentation
By Enterprise Size
- Large Enterprises
- SMEs
By Component
- Solution
- Services
By Deployment
- Cloud
- On-premise
By Application
- Customer Service Analytics
- IT Service Analytics
- Field Service Analytics
By End Use
- BFSI
- IT and Telecom
- Retail
- Healthcare
- Manufacturing
- Government
- Other End Uses
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Companies Mentioned
Some of the key companies profiled in this Europe Service Analytics market report include:- Cloudera, Inc.
- MicroStrategy, Inc.
- Microsoft Corporation
- Oracle Corporation
- Salesforce, Inc.
- SAP SE
- ServiceNow, Inc.
- SAS Institute Inc.
- Domo, Inc.
- Google LLC
Methodology
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