The Europe Smart Advertising Services Market should witness market growth of 20.3% CAGR during the forecast period (2022-2028).
Marketers must work with their data and analytics professionals to creatively utilize consumer data. By gathering data from many sources, marketing, and data science, experts may jointly search for trends in consumer behavior. Marketing professionals may create and deliver a customized, geo-targeted message to their clients by, for instance, integrating psychographic data to understand the motivations behind a customer's behavior with demographic data about where they reside.
For instance, a marketing team for a food shop may be able to develop a geo-targeted advertisement with a location-based, personalized message if they are aware that their average consumer has an afternoon snack before going to the gym. Using data-driven insights in marketing may boost business development while enhancing the consumer experience. Companies that manage data and creativity together develop at a pace that is about twice as high as those that manage both talents separately.
One of the biggest e-commerce economies in Europe is found in Germany. The number of online shoppers, the percentage of people using the internet, and the average annual spending are all higher than in Europe. Germany's internet population is projected to grow from 62.4 million in 2020 to 68.4 million in 2025. In 2021, the German industry saw a 77 percent penetration of e-commerce. Home delivery, 24/7 accessibility, and convenience are major drivers of online shopping, according to 64% of German internet customers (60 percent). The region's high internet usage, combined with the growing preference for e-commerce, is anticipated to surge the adoption of new-age advertising services like smart advertising and therefore boost the market growth in the region.
The Germany market dominated the Europe Smart Advertising Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $83,056 million by 2028. The UK market is anticipated to grow at a CAGR of 19.3% during (2022-2028). Additionally, The France market would exhibit a CAGR of 21.2% during (2022-2028).
Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Type, the market is segmented into Search Engine Advertising, Mobile Advertising, Social Media Advertising, Email Advertising, Online Display Advertising, Video Advertising and Others. Based on Platform Type, the market is segmented into Mobile, Laptops, Desktops & Tablets and Others. Based on Pricing Model, the market is segmented into Performance Based Advertising, Cost Per Mille (CPM) and Hybrid. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecommunication, BFSI, Education, Healthcare & Dental, Media & Entertainment and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Alibaba Group Holding Limited, Hulu, LLC (The Walt Disney Company), Deloitte Touche Tohmatsu Limited, Google LLC (Alphabet, Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Microsoft Corporation, and BlueFocus Communication Group.
Marketers must work with their data and analytics professionals to creatively utilize consumer data. By gathering data from many sources, marketing, and data science, experts may jointly search for trends in consumer behavior. Marketing professionals may create and deliver a customized, geo-targeted message to their clients by, for instance, integrating psychographic data to understand the motivations behind a customer's behavior with demographic data about where they reside.
For instance, a marketing team for a food shop may be able to develop a geo-targeted advertisement with a location-based, personalized message if they are aware that their average consumer has an afternoon snack before going to the gym. Using data-driven insights in marketing may boost business development while enhancing the consumer experience. Companies that manage data and creativity together develop at a pace that is about twice as high as those that manage both talents separately.
One of the biggest e-commerce economies in Europe is found in Germany. The number of online shoppers, the percentage of people using the internet, and the average annual spending are all higher than in Europe. Germany's internet population is projected to grow from 62.4 million in 2020 to 68.4 million in 2025. In 2021, the German industry saw a 77 percent penetration of e-commerce. Home delivery, 24/7 accessibility, and convenience are major drivers of online shopping, according to 64% of German internet customers (60 percent). The region's high internet usage, combined with the growing preference for e-commerce, is anticipated to surge the adoption of new-age advertising services like smart advertising and therefore boost the market growth in the region.
The Germany market dominated the Europe Smart Advertising Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $83,056 million by 2028. The UK market is anticipated to grow at a CAGR of 19.3% during (2022-2028). Additionally, The France market would exhibit a CAGR of 21.2% during (2022-2028).
Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Type, the market is segmented into Search Engine Advertising, Mobile Advertising, Social Media Advertising, Email Advertising, Online Display Advertising, Video Advertising and Others. Based on Platform Type, the market is segmented into Mobile, Laptops, Desktops & Tablets and Others. Based on Pricing Model, the market is segmented into Performance Based Advertising, Cost Per Mille (CPM) and Hybrid. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecommunication, BFSI, Education, Healthcare & Dental, Media & Entertainment and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Alibaba Group Holding Limited, Hulu, LLC (The Walt Disney Company), Deloitte Touche Tohmatsu Limited, Google LLC (Alphabet, Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Microsoft Corporation, and BlueFocus Communication Group.
Scope of the Study
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By Type
- Search Engine Advertising
- Mobile Advertising
- Social Media Advertising
- Email Advertising
- Online Display Advertising
- Video Advertising
- Others
By Platform Type
- Mobile
- Laptops, Desktops & Tablets
- Others
By Pricing Model
- Performance Based Advertising
- Cost Per Mille (CPM)
- Hybrid
By Vertical
- Retail & Consumer Goods
- IT & Telecommunication
- BFSI
- Education
- Healthcare & Dental
- Media & Entertainment
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Alibaba Group Holding Limited
- Hulu, LLC (The Walt Disney Company)
- Deloitte Touche Tohmatsu Limited
- Google LLC (Alphabet, Inc.)
- Facebook (Meta Platforms, Inc.)
- Twitter, Inc.
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Microsoft Corporation
- BlueFocus Communication Group
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Smart Advertising Services Market, by Enterprise Size
1.4.2 Europe Smart Advertising Services Market, by Type
1.4.3 Europe Smart Advertising Services Market, by Platform Type
1.4.4 Europe Smart Advertising Services Market, by Pricing Model
1.4.5 Europe Smart Advertising Services Market, by Vertical
1.4.6 Europe Smart Advertising Services Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2018, Jun - 2022, Sep) Leading Players
Chapter 4. Europe Smart Advertising Services Market by Enterprise Size
4.1 Europe Large Enterprises Market by Country
4.2 Europe Small & Medium Enterprises Market by Country
Chapter 5. Europe Smart Advertising Services Market by Type
5.1 Europe Search Engine Advertising Market by Country
5.2 Europe Mobile Advertising Market by Country
5.3 Europe Social Media Advertising Market by Country
5.4 Europe Email Advertising Market by Country
5.5 Europe Online Display Advertising Market by Country
5.6 Europe Video Advertising Market by Country
5.7 Europe Others Market by Country
Chapter 6. Europe Smart Advertising Services Market by Platform Type
6.1 Europe Mobile Market by Country
6.2 Europe Laptops, Desktops & Tablets Market by Country
6.3 Europe Others Market by Country
Chapter 7. Europe Smart Advertising Services Market by Pricing Model
7.1 Europe Performance Based Advertising Market by Country
7.2 Europe Cost Per Mille (CPM) Market by Country
7.3 Europe Hybrid Market by Country
Chapter 8. Europe Smart Advertising Services Market by Vertical
8.1 Europe Retail & Consumer Goods Market by Country
8.2 Europe IT & Telecommunication Market by Country
8.3 Europe BFSI Market by Country
8.4 Europe Education Market by Country
8.5 Europe Healthcare & Dental Market by Country
8.6 Europe Media & Entertainment Market by Country
8.7 Europe Others Market by Country
Chapter 9. Europe Smart Advertising Services Market by Country
9.1 Germany Smart Advertising Services Market
9.1.1 Germany Smart Advertising Services Market by Enterprise Size
9.1.2 Germany Smart Advertising Services Market by Type
9.1.3 Germany Smart Advertising Services Market by Platform Type
9.1.4 Germany Smart Advertising Services Market by Pricing Model
9.1.5 Germany Smart Advertising Services Market by Vertical
9.2 UK Smart Advertising Services Market
9.2.1 UK Smart Advertising Services Market by Enterprise Size
9.2.2 UK Smart Advertising Services Market by Type
9.2.3 UK Smart Advertising Services Market by Platform Type
9.2.4 UK Smart Advertising Services Market by Pricing Model
9.2.5 UK Smart Advertising Services Market by Vertical
9.3 France Smart Advertising Services Market
9.3.1 France Smart Advertising Services Market by Enterprise Size
9.3.2 France Smart Advertising Services Market by Type
9.3.3 France Smart Advertising Services Market by Platform Type
9.3.4 France Smart Advertising Services Market by Pricing Model
9.3.5 France Smart Advertising Services Market by Vertical
9.4 Russia Smart Advertising Services Market
9.4.1 Russia Smart Advertising Services Market by Enterprise Size
9.4.2 Russia Smart Advertising Services Market by Type
9.4.3 Russia Smart Advertising Services Market by Platform Type
9.4.4 Russia Smart Advertising Services Market by Pricing Model
9.4.5 Russia Smart Advertising Services Market by Vertical
9.5 Spain Smart Advertising Services Market
9.5.1 Spain Smart Advertising Services Market by Enterprise Size
9.5.2 Spain Smart Advertising Services Market by Type
9.5.3 Spain Smart Advertising Services Market by Platform Type
9.5.4 Spain Smart Advertising Services Market by Pricing Model
9.5.5 Spain Smart Advertising Services Market by Vertical
9.6 Italy Smart Advertising Services Market
9.6.1 Italy Smart Advertising Services Market by Enterprise Size
9.6.2 Italy Smart Advertising Services Market by Type
9.6.3 Italy Smart Advertising Services Market by Platform Type
9.6.4 Italy Smart Advertising Services Market by Pricing Model
9.6.5 Italy Smart Advertising Services Market by Vertical
9.7 Rest of Europe Smart Advertising Services Market
9.7.1 Rest of Europe Smart Advertising Services Market by Enterprise Size
9.7.2 Rest of Europe Smart Advertising Services Market by Type
9.7.3 Rest of Europe Smart Advertising Services Market by Platform Type
9.7.4 Rest of Europe Smart Advertising Services Market by Pricing Model
9.7.5 Rest of Europe Smart Advertising Services Market by Vertical
Chapter 10. Company Profiles
10.1 Google LLC (Alphabet, Inc.)
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.6 SWOT Analysis
10.2 Hulu, LLC (The Walt Disney Company)
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segment and Regional Analysis
10.2.4 Recent strategies and developments:
10.2.4.1 Product Launches and Product Expansions:
10.2.5 SWOT Analysis
10.3 Facebook (Meta Platforms, Inc.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segment and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 SWOT Analysis
10.4 Twitter, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Acquisition and Mergers:
10.4.6 SWOT Analysis
10.5 IBM Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Regional & Segmental Analysis
10.5.4 Research & Development Expenses
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.6 SWOT Analysis
10.6 Amazon Web Services, Inc. (Amazon.com, Inc.)
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental Analysis
10.6.4 Recent strategies and developments:
10.6.4.1 Product Launches and Product Expansions:
10.6.5 SWOT Analysis
10.7 Microsoft Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expenses
10.7.5 SWOT Analysis
10.8 Alibaba Group Holding Limited
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental Analysis
10.9 Deloitte Touche Tohmatsu Limited
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Recent strategies and developments:
10.9.3.1 Acquisition and Mergers:
10.10. BlueFocus Communication Group
10.10.1 Company Overview
Companies Mentioned
- Alibaba Group Holding Limited
- Hulu, LLC (The Walt Disney Company)
- Deloitte Touche Tohmatsu Limited
- Google LLC (Alphabet, Inc.)
- Facebook (Meta Platforms, Inc.)
- Twitter, Inc.
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Microsoft Corporation
- BlueFocus Communication Group
Methodology
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