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Europe Social Media Management Market Size, Share & Trends Analysis Report by Component, Vertical, Deployment, Function, Application, Country and Growth Forecast, 2024-2031

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    Report

  • 195 Pages
  • August 2024
  • Region: Europe
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5996348
Description Jump to:
The Europe Social Media Management Market is projected to witness market growth of 22.0% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Social Media Management Market by country in 2023, and is projected to continue to be a dominant market till 2031; thereby, achieving a market value of $6.34 billion by 2031. The UK market is exhibiting a CAGR of 21% during 2024-2031. Additionally, the France market is anticipated to experience a CAGR of 23% during 2024-2031.



The adoption of social media management tools has surged as businesses increasingly recognize the value of a well-orchestrated social media strategy. These tools offer essential support for managing, optimizing, and analyzing social media activities, making them crucial for organizations aiming to improve their digital presence.

Moreover, to remain competitive, businesses must consistently and effectively engage with their audience. Social media management tools enable organizations to maintain a regular posting schedule, interact with followers in real time, and monitor social media channels for mentions and feedback.

With increased funding, Italian healthcare institutions invest more in promoting their services. Social media platforms are essential for these promotions, as they facilitate disseminating information regarding new health initiatives, facilities, and treatments. Effective social media management tools are essential to manage and optimize these promotional activities. According to the International Trade Administration (ITA), information communications and technology (ICT) expenditures in Italy’s healthcare sector account for 1.2% of total expenditures in 2022, or $1.98 billion, a 7% increase from 2021.

Based on Component, the market is segmented into Solution (Social Media Marketing, Social Media Listening, Monitoring, & Analytics, Social Media Risk & Compliance Management, and Social Media Asset & Content Management) and Services Professional Services and Managed Services. Based on Vertical, the market is segmented into BFSI, Government & Public Sector, Retail & Consumer Goods, Healthcare & Life Sciences, Media & Entertainment, IT & Telecommunications, Manufacturing, Travel & Hospitality, and Others. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Function, the market is segmented into Business Processes and Product Development. Based on Application, the market is segmented into Sales & Marketing Management, Competitive Intelligence, Customer Experience Management, Risk Management & Fraud Detection, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

  • Adobe, Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Zoho Corporation Pvt. Ltd.
  • Onclusive, Inc.
  • HubSpot, Inc.
  • Sprinklr, Inc.

Market Report Segmentation

By Component

  • Solution
    • Social Media Marketing
    • Social Media Listening, Monitoring, & Analytics
    • Social Media Risk & Compliance Management
    • Social Media Asset & Content Management
  • Services
    • Professional Services
    • Managed Services

By Vertical

  • BFSI
  • Government & Public Sector
  • Retail & Consumer Goods
  • Healthcare & Life Sciences
  • Media & Entertainment
  • IT & Telecommunications
  • Manufacturing
  • Travel & Hospitality
  • Others

By Deployment

  • Cloud
  • On-Premises

By Organization Size

  • SMEs
  • Large Enterprises

By Function

  • Business Processes
  • Product Development

By Application

  • Sales & Marketing Management
  • Competitive Intelligence
  • Customer Experience Management
  • Risk Management & Fraud Detection
  • Others

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Social Media Management Market, by Component
1.4.2 Europe Social Media Management Market, by Vertical
1.4.3 Europe Social Media Management Market, by Deployment
1.4.4 Europe Social Media Management Market, by Organization Size
1.4.5 Europe Social Media Management Market, by Function
1.4.6 Europe Social Media Management Market, by Application
1.4.7 Europe Social Media Management Market, by Country
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.1 Market Share Analysis, 2023
4.2 Top Winning Strategies
4.2.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.2.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2023, Mar - 2024, Jun) Leading Players
4.3 Porter Five Forces Analysis
Chapter 5. Europe Social Media Management Market by Component
5.1 Europe Solution Market by Country
5.2 Europe Social Media Management Market by Solution Type
5.2.1 Europe Social Media Marketing Market by Country
5.2.2 Europe Social Media Listening, Monitoring, & Analytics Market by Country
5.2.3 Europe Social Media Risk & Compliance Management Market by Country
5.2.4 Europe Social Media Asset & Content Management Market by Country
5.3 Europe Services Market by Country
5.4 Europe Social Media Management Market by Services Type
5.4.1 Europe Professional Services Market by Country
5.4.2 Europe Managed Services Market by Country
Chapter 6. Europe Social Media Management Market by Vertical
6.1 Europe BFSI Market by Country
6.2 Europe Government & Public Sector Market by Country
6.3 Europe Retail & Consumer Goods Market by Country
6.4 Europe Healthcare & Life Sciences Market by Country
6.5 Europe Media & Entertainment Market by Country
6.6 Europe IT & Telecommunications Market by Country
6.7 Europe Manufacturing Market by Country
6.8 Europe Travel & Hospitality Market by Country
6.9 Europe Others Market by Country
Chapter 7. Europe Social Media Management Market by Deployment
7.1 Europe Cloud Market by Country
7.2 Europe On-Premises Market by Country
Chapter 8. Europe Social Media Management Market by Organization Size
8.1 Europe SMEs Market by Country
8.2 Europe Large Enterprises Market by Country
Chapter 9. Europe Social Media Management Market by Function
9.1 Europe Business Processes Market by Country
9.2 Europe Product Development Market by Country
Chapter 10. Europe Social Media Management Market by Application
10.1 Europe Sales & Marketing Management Market by Country
10.2 Europe Competitive Intelligence Market by Country
10.3 Europe Customer Experience Management Market by Country
10.4 Europe Risk Management & Fraud Detection Market by Country
10.5 Europe Others Market by Country
Chapter 11. Europe Social Media Management Market by Country
11.1 Germany Social Media Management Market
11.1.1 Germany Social Media Management Market by Component
11.1.1.1 Germany Social Media Management Market by Solution Type
11.1.1.2 Germany Social Media Management Market by Services Type
11.1.2 Germany Social Media Management Market by Vertical
11.1.3 Germany Social Media Management Market by Deployment
11.1.4 Germany Social Media Management Market by Organization Size
11.1.5 Germany Social Media Management Market by Function
11.1.6 Germany Social Media Management Market by Application
11.2 UK Social Media Management Market
11.2.1 UK Social Media Management Market by Component
11.2.1.1 UK Social Media Management Market by Solution Type
11.2.1.2 UK Social Media Management Market by Services Type
11.2.2 UK Social Media Management Market by Vertical
11.2.3 UK Social Media Management Market by Deployment
11.2.4 UK Social Media Management Market by Organization Size
11.2.5 UK Social Media Management Market by Function
11.2.6 UK Social Media Management Market by Application
11.3 France Social Media Management Market
11.3.1 France Social Media Management Market by Component
11.3.1.1 France Social Media Management Market by Solution Type
11.3.1.2 France Social Media Management Market by Services Type
11.3.2 France Social Media Management Market by Vertical
11.3.3 France Social Media Management Market by Deployment
11.3.4 France Social Media Management Market by Organization Size
11.3.5 France Social Media Management Market by Function
11.3.6 France Social Media Management Market by Application
11.4 Russia Social Media Management Market
11.4.1 Russia Social Media Management Market by Component
11.4.1.1 Russia Social Media Management Market by Solution Type
11.4.1.2 Russia Social Media Management Market by Services Type
11.4.2 Russia Social Media Management Market by Vertical
11.4.3 Russia Social Media Management Market by Deployment
11.4.4 Russia Social Media Management Market by Organization Size
11.4.5 Russia Social Media Management Market by Function
11.4.6 Russia Social Media Management Market by Application
11.5 Spain Social Media Management Market
11.5.1 Spain Social Media Management Market by Component
11.5.1.1 Spain Social Media Management Market by Solution Type
11.5.1.2 Spain Social Media Management Market by Services Type
11.5.2 Spain Social Media Management Market by Vertical
11.5.3 Spain Social Media Management Market by Deployment
11.5.4 Spain Social Media Management Market by Organization Size
11.5.5 Spain Social Media Management Market by Function
11.5.6 Spain Social Media Management Market by Application
11.6 Italy Social Media Management Market
11.6.1 Italy Social Media Management Market by Component
11.6.1.1 Italy Social Media Management Market by Solution Type
11.6.1.2 Italy Social Media Management Market by Services Type
11.6.2 Italy Social Media Management Market by Vertical
11.6.3 Italy Social Media Management Market by Deployment
11.6.4 Italy Social Media Management Market by Organization Size
11.6.5 Italy Social Media Management Market by Function
11.6.6 Italy Social Media Management Market by Application
11.7 Rest of Europe Social Media Management Market
11.7.1 Rest of Europe Social Media Management Market by Component
11.7.1.1 Rest of Europe Social Media Management Market by Solution Type
11.7.1.2 Rest of Europe Social Media Management Market by Services Type
11.7.2 Rest of Europe Social Media Management Market by Vertical
11.7.3 Rest of Europe Social Media Management Market by Deployment
11.7.4 Rest of Europe Social Media Management Market by Organization Size
11.7.5 Rest of Europe Social Media Management Market by Function
11.7.6 Rest of Europe Social Media Management Market by Application
Chapter 12. Company Profiles
12.1 Adobe, Inc.
12.1.1 Company Overview
12.1.2 Financial Analysis
12.1.3 Segmental and Regional Analysis
12.1.4 Research & Development Expense
12.1.5 Recent Strategies and Developments
12.1.5.1 Partnerships, Collaborations, and Agreements
12.1.5.2 Product Launches and Product Expansions
12.1.6 SWOT Analysis
12.2 IBM Corporation
12.2.1 Company Overview
12.2.2 Financial Analysis
12.2.3 Regional & Segmental Analysis
12.2.4 Research & Development Expenses
12.2.5 Recent Strategies and Developments
12.2.5.1 Partnerships, Collaborations, and Agreements
12.2.6 SWOT Analysis
12.3 Oracle Corporation
12.3.1 Company Overview
12.3.2 Financial Analysis
12.3.3 Segmental and Regional Analysis
12.3.4 Research & Development Expense
12.3.5 Recent Strategies and Developments
12.3.5.1 Partnerships, Collaborations, and Agreements
12.3.6 SWOT Analysis
12.4 Salesforce, Inc.
12.4.1 Company Overview
12.4.2 Financial Analysis
12.4.3 Regional Analysis
12.4.4 Research & Development Expenses
12.4.5 Recent Strategies and Developments
12.4.5.1 Partnerships, Collaborations, and Agreements
12.4.5.2 Acquisition and Mergers
12.4.6 SWOT Analysis
12.5 Microsoft Corporation
12.5.1 Company Overview
12.5.2 Financial Analysis
12.5.3 Segmental and Regional Analysis
12.5.4 Research & Development Expenses
12.5.5 Recent Strategies and Developments
12.5.5.1 Acquisition and Mergers
12.5.6 SWOT Analysis
12.6 Google LLC (Alphabet Inc.)
12.6.1 Company Overview
12.6.2 Financial Analysis
12.6.3 Segmental and Regional Analysis
12.6.4 Research & Development Expense
12.6.5 Recent Strategies and Developments
12.6.5.1 Product Launches and Product Expansions
12.6.6 SWOT Analysis
12.7 Zoho Corporation Pvt. Ltd.
12.7.1 Company Overview
12.7.2 SWOT Analysis
12.8 HubSpot, Inc.
12.8.1 Company Overview
12.8.2 Financial Analysis
12.8.3 Regional Analysis
12.8.4 Research & Development Expenses
12.8.5 Recent Strategies and Developments
12.8.5.1 Partnerships, Collaborations, and Agreements
12.9 Onclusive, Inc.
12.9.1 Company Overview
12.9.2 Recent Strategies and Developments
12.9.2.1 Product Launches and Product Expansions
12.10. Sprinklr, Inc.
12.10.1 Company Overview
12.10.2 Financial Analysis
12.10.3 Regional Analysis
12.10.4 Research & Development Expenses

Companies Mentioned

  • Adobe, Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Zoho Corporation Pvt. Ltd.
  • Onclusive, Inc.
  • HubSpot, Inc.
  • Sprinklr, Inc.

Methodology

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About the Social Media Management Market

Social media management software is a type of software used to manage and monitor social media accounts. It is used to create, schedule, and publish content, as well as to measure the performance of social media campaigns. It also provides analytics and insights into the effectiveness of social media campaigns. The software can be used to manage multiple accounts across different social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. The social media management market is growing rapidly, driven by the increasing use of social media for marketing and communication purposes. Companies are increasingly investing in social media management software to improve their social media presence and engagement. Some companies in the social media management market include Hootsuite, Sprout Social, Buffer, Sendible, and SocialPilot. Show Less Read more

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