Europe Sports Sunglasses Market Forecast to 2030 - Regional Analysis - by Type (Polarized and Non-Polarized), Category (Men, Women, Unisex, and Kids), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The Europe sports sunglasses market is expected to grow from US$1.52 billion in 2022 to US$2.13 billion by 2030. It is estimated to grow at a CAGR of 4.3% from 2022 to 2030.

Increasing Awareness of UV Protection Drive Europe Sports Sunglasses Market

Prolonged exposure to ultraviolet (UV) radiation, especially in outdoor settings, can lead to various eye conditions and diseases such as cataracts, photokeratitis, and pterygium. These conditions can result in discomfort, vision impairment, and, in some cases, permanent eye damage. When engaged in sports or other outdoor activities, individuals require clear and unimpaired vision to perform at their best. Excessive exposure to UV rays can lead to squinting, discomfort, and reduced visual clarity. Sports sunglasses with UV protection ensure that athletes can maintain optimal vision and focus during their activities, enhancing their overall performance.

In addition to the immediate impact on eye health and performance, the long-term consequences of UV exposure cannot be underestimated. UV radiation is a known factor in developing eye-related conditions, such as age-related macular degeneration. As people become more aware of these long-term risks, they increasingly invest in sports sunglasses with adequate UV protection as a preventive measure to safeguard their eye health for years to come. This awareness leads to innovations in UV protection technologies, ensuring that consumers have access to the best possible eye protection. This aspect has led to a growing demand for sports sunglasses that combine UV protection with advanced lens technologies, making them indispensable gear for sports and outdoor adventures. Thus, recognizing the importance of UV protection, consumers increasingly seek sports sunglasses that offer both style and performance and effective UV shielding, which drives the sports sunglasses market growth.

Europe Sports Sunglasses Market Overview

In Europe, the increasing participation in sports and outdoor activities has created a higher demand for sports-specific sunglasses, especially among athletes and enthusiasts. According to the Eurobarometer survey, in 2022, more than 53 million European Union citizens joined sports clubs. Sports clubs are highly embedded in the culture and social life of the European Union (EU). Moreover, the increasing demand for sports sunglasses from consumers participating in various winter games, such as ice hockey and snowboarding, is one of the major factors anticipated to propel the market growth in the region.

Technological advancements in lenses, frame materials, and smart features further enhance the functionality and appeal of sports sunglasses, which benefits the market in this region. The growing awareness of the harmful effects of UV rays on eyes further propels the demand for sports sunglasses, especially those with UV protection and polarization features. There is a growing trend toward sustainable and eco-friendly products. Sports sunglasses made from recycled materials or using eco-conscious procedures are gaining popularity among environmentally conscious consumers in the region. In April 2023, SunGod, a British brand, received B Corp Certification to strengthen the image of its sustainable brand further. SunGod sports sunglasses are made from 100% recycled material. The company also partners with like-minded organizations such as Surfers Against Sewage, The Bike Project, and 1% for the Planet, contributing 1% of its revenue to sustainability-focused non-profit outcomes.

Europe Sports Sunglasses Market Segmentation

The Europe sports sunglasses market is segmented into type, category, distribution channel, and country.

Based on type, the Europe sports sunglasses market is bifurcated into polarized and non-polarized. The non-polarized segment held a larger share of the Europe sports sunglasses market in 2022.

Based on category, the Europe sports sunglasses market is segmented into men, women, unisex, and kids. The men segment held the largest share of the Europe sports sunglasses market in 2022.

Based on distribution channel, the Europe sports sunglasses market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the Europe sports sunglasses market in 2022.

Based on country, the Europe sports sunglasses market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe sports sunglasses market in 2022.

Adidas AG, Columbia Sportswear Co, Decathlon SE, EssilorLuxottica SA, Nike Inc, Puma SE, Rapha Racing Ltd, Safilo Group SpA, and Under Armour Inc are some of the leading companies operating in the Europe sports sunglasses market.