Europe Stevia Beverages Market Size, Share & Trends Analysis Report By Distribution Channel, By Application, By Type (Powder, Liquid, and Other Type), By Country and Growth Forecast, 2024 - 2031

The Europe Stevia Beverages Market is expected to witness market growth of 8.0% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Stevia Beverages Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $30.79 millions by 2031. The UK market is exhibiting a CAGR of 7.1% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 8.9% during 2024-2031.



The demand for stevia-based beverages has risen due to the increasing health consciousness of consumers worldwide. Individuals are increasingly cognizant of the detrimental consequences of excessive sugar consumption, which has been associated with cardiovascular diseases, metabolic syndrome, and obesity. This awareness has led to a shift in preferences toward functional, sugar-free, and natural ingredient-based beverages. As a result, beverage manufacturers are reformulating their products to incorporate stevia as a primary sweetening agent in a wide range of drink categories, including carbonated soft drinks, fruit juices, flavored water, iced teas, energy drinks, and plant-based milk alternatives. The ability of stevia to maintain the sweetness of traditional beverages without adding calories has made it an essential component in the growing segment of health-focused drinks.

The development of extraction and formulation technologies is another significant factor that is propelling the expansion of the stevia beverages market. In its early stages, stevia faced challenges related to a bitter aftertaste, which limited its application in mainstream beverages. However, with innovations in steviol glycoside extraction, researchers have been able to isolate and purify specific glycosides like Rebaudioside M (Reb M) and Rebaudioside D (Reb D), which offer a cleaner, sugar-like taste without bitterness.

The increasing demand for stevia beverages has been significantly influenced by Spain's expanding hospitality and tourism sector. With an increasing number of international tourists seeking healthy and low-calorie drink options, many hotels, cafés, and restaurants have introduced stevia-based beverages as part of their offerings. Additionally, the demand for low-sugar sangrias, fruit blends, and non-alcoholic beverages has led to a notable increase in stevia-infused drink options in the Spanish market. As Spain continues to promote healthy lifestyle initiatives, the stevia beverages market is expected to expand further in the hospitality sector. Consequently, continued product innovation, wider distribution channels, and growing awareness of stevia’s benefits will further accelerate the European market’s expansion.

List of Key Companies Profiled

• PepsiCo, Inc.
• STEAZ
• The Coca Cola Company
• Zevia, LLC
• Nestle S.A.
• AriZona Beverages Company LLC
• Hint Water, Inc.
• Polar Beverages, Inc.
• Green Cola

Market Report Segmentation

By Distribution Channel

• Hypermarket & Supermarket
• Convenience stores
• Ecommerce
• Independent retailers
• Other Distribution Channel

By Application

• Soft Drinks
• RTD Tea & Coffee
• RTD Juice
• Sports Drinks
• Other Application

By Type

• Powder
• Liquid
• Other Type

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe