The Europe Baby Stroller Market is projected to witness market growth of 5.1% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 3.92 million units, showcasing a growth of 21.0% (2020-2023).
Supermarkets and hypermarkets provide a one-stop shopping experience where consumers can purchase a wide range of goods, including baby strollers, during their regular grocery shopping trips. This convenience factor is a significant advantage, attracting time-pressed parents who prefer to buy baby products along with their household essentials. The market trend in supermarkets and hypermarkets shows a preference for mid-range and affordable strollers that balance quality with cost. Hence in Germany, 444.9 thousand units of baby strollers is expected to be sold by the year 2031
The Germany market dominated the Europe Baby Stroller Market by Country in 2023, and is forecast to continue being a dominant market till 2031; thereby, achieving a market value of $212.5 million by 2031. The UK market is experiencing a CAGR of 4.2% during (2024 - 2031). Additionally, The France market would exhibit a CAGR of 6% during (2024 - 2031).
Strollers facilitate outdoor activities and excursions, enabling families to enjoy nature walks, picnics in the park, beach outings, and other recreational pursuits. Sturdy wheels and maneuverable designs ensure smooth navigation over different terrains, ensuring children can experience the outdoors while parents maintain control and supervision. Baby strollers provide practical assistance during shopping trips and errands. They offer storage compartments and baskets for essentials such as groceries, diapers, baby supplies, and personal belongings. This capability reduces the physical strain on parents, allowing them to shop comfortably while keeping their child secure and content in the stroller.
In addition, strollers are indispensable travel companions for families on vacation or visiting destinations nearby. Lightweight and portable models are designed for easy folding and transport, making them suitable for air travel, road trips, and exploring tourist attractions. Travel-friendly features such as compact storage dimensions and compatibility with car seats enhance convenience during travel. Jogging strollers cater to active parents who incorporate fitness activities into daily routines. These specialized strollers feature sturdy frames, large air-filled tires, and ergonomic designs that provide stability and comfort while jogging or running. Jogging strollers allow parents to maintain an active lifestyle without compromising their child’s safety or comfort.
European single parents might look for strollers for multiple purposes, such as converting from a stroller to a car seat or a bassinet. This versatility can accommodate their varied needs and potentially reduce costs by eliminating the need for multiple baby transport products. The proportion of single-parent households among all households with children shows significant variation across countries.
Specifically, six countries have reported shares exceeding 20%, Sweden (34%), Denmark (29%), Estonia (28%), Latvia and Lithuania (both 25%), and France (21%). Many European single parents might be city dwellers or frequent travelers, necessitating compact and easy-to-transform strollers. This could drive demand for airline-friendly strollers, which fit easily into small cars or public transport and are lightweight yet robust. Therefore, the high rate of single parents in Europe drives the market's growth.
Supermarkets and hypermarkets provide a one-stop shopping experience where consumers can purchase a wide range of goods, including baby strollers, during their regular grocery shopping trips. This convenience factor is a significant advantage, attracting time-pressed parents who prefer to buy baby products along with their household essentials. The market trend in supermarkets and hypermarkets shows a preference for mid-range and affordable strollers that balance quality with cost. Hence in Germany, 444.9 thousand units of baby strollers is expected to be sold by the year 2031
The Germany market dominated the Europe Baby Stroller Market by Country in 2023, and is forecast to continue being a dominant market till 2031; thereby, achieving a market value of $212.5 million by 2031. The UK market is experiencing a CAGR of 4.2% during (2024 - 2031). Additionally, The France market would exhibit a CAGR of 6% during (2024 - 2031).
Strollers facilitate outdoor activities and excursions, enabling families to enjoy nature walks, picnics in the park, beach outings, and other recreational pursuits. Sturdy wheels and maneuverable designs ensure smooth navigation over different terrains, ensuring children can experience the outdoors while parents maintain control and supervision. Baby strollers provide practical assistance during shopping trips and errands. They offer storage compartments and baskets for essentials such as groceries, diapers, baby supplies, and personal belongings. This capability reduces the physical strain on parents, allowing them to shop comfortably while keeping their child secure and content in the stroller.
In addition, strollers are indispensable travel companions for families on vacation or visiting destinations nearby. Lightweight and portable models are designed for easy folding and transport, making them suitable for air travel, road trips, and exploring tourist attractions. Travel-friendly features such as compact storage dimensions and compatibility with car seats enhance convenience during travel. Jogging strollers cater to active parents who incorporate fitness activities into daily routines. These specialized strollers feature sturdy frames, large air-filled tires, and ergonomic designs that provide stability and comfort while jogging or running. Jogging strollers allow parents to maintain an active lifestyle without compromising their child’s safety or comfort.
European single parents might look for strollers for multiple purposes, such as converting from a stroller to a car seat or a bassinet. This versatility can accommodate their varied needs and potentially reduce costs by eliminating the need for multiple baby transport products. The proportion of single-parent households among all households with children shows significant variation across countries.
Specifically, six countries have reported shares exceeding 20%, Sweden (34%), Denmark (29%), Estonia (28%), Latvia and Lithuania (both 25%), and France (21%). Many European single parents might be city dwellers or frequent travelers, necessitating compact and easy-to-transform strollers. This could drive demand for airline-friendly strollers, which fit easily into small cars or public transport and are lightweight yet robust. Therefore, the high rate of single parents in Europe drives the market's growth.
List of Key Companies Profiled
- Britax Child Safety, Inc. (BRITAX Childcare Group Ltd.)
- Dorel Juvenile Group, Inc.
- Peg Perego
- Artsana USA, Inc. (Artsana Group)
- Baby Bunting
- Newell Brands, Inc.
- Mothercare PLC
- Pigeon Corporation
- Summer Infant, Inc. (Kids2, Inc.)
- Goodbaby Internationl Holdings Ltd.
Market Report Segmentation
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)- Specialty Stores
- E-commerce
- Supermarket & Hypermarket
- 6 - 12 months
- 12 - 36 months
- 0 - 6 months
- Lightweight Stroller
- Full Size Stroller
- Jogging Stroller
- Double Stroller
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Europe Baby Stroller Market by Distribution Channel
Chapter 5. Europe Baby Stroller Market by Age
Chapter 6. Europe Baby Stroller Market by Product Type
Chapter 7. Europe Baby Stroller Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Britax Child Safety, Inc. (BRITAX Childcare Group Ltd.)
- Dorel Juvenile Group, Inc.
- Peg Perego
- Artsana USA, Inc. (Artsana Group)
- Baby Bunting
- Newell Brands, Inc.
- Mothercare PLC
- Pigeon Corporation
- Summer Infant, Inc. (Kids2, Inc.)
- Goodbaby Internationl Holdings Ltd.
Methodology
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