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Europe Baby Stroller Market Size, Share & Trends Analysis Report By Distribution Channel, By Age (6 - 12 months, 12 - 36 months, and 0 - 6 months), By Product Type, By Country and Growth Forecast, 2024 - 2031

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    Report

  • 120 Pages
  • June 2024
  • Region: Europe
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5988492
The Europe Baby Stroller Market is projected to witness market growth of 5.1% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 3.92 million units, showcasing a growth of 21.0% (2020-2023).

Supermarkets and hypermarkets provide a one-stop shopping experience where consumers can purchase a wide range of goods, including baby strollers, during their regular grocery shopping trips. This convenience factor is a significant advantage, attracting time-pressed parents who prefer to buy baby products along with their household essentials. The market trend in supermarkets and hypermarkets shows a preference for mid-range and affordable strollers that balance quality with cost. Hence in Germany, 444.9 thousand units of baby strollers is expected to be sold by the year 2031



The Germany market dominated the Europe Baby Stroller Market by Country in 2023, and is forecast to continue being a dominant market till 2031; thereby, achieving a market value of $212.5 million by 2031. The UK market is experiencing a CAGR of 4.2% during (2024 - 2031). Additionally, The France market would exhibit a CAGR of 6% during (2024 - 2031).

Strollers facilitate outdoor activities and excursions, enabling families to enjoy nature walks, picnics in the park, beach outings, and other recreational pursuits. Sturdy wheels and maneuverable designs ensure smooth navigation over different terrains, ensuring children can experience the outdoors while parents maintain control and supervision. Baby strollers provide practical assistance during shopping trips and errands. They offer storage compartments and baskets for essentials such as groceries, diapers, baby supplies, and personal belongings. This capability reduces the physical strain on parents, allowing them to shop comfortably while keeping their child secure and content in the stroller.

In addition, strollers are indispensable travel companions for families on vacation or visiting destinations nearby. Lightweight and portable models are designed for easy folding and transport, making them suitable for air travel, road trips, and exploring tourist attractions. Travel-friendly features such as compact storage dimensions and compatibility with car seats enhance convenience during travel. Jogging strollers cater to active parents who incorporate fitness activities into daily routines. These specialized strollers feature sturdy frames, large air-filled tires, and ergonomic designs that provide stability and comfort while jogging or running. Jogging strollers allow parents to maintain an active lifestyle without compromising their child’s safety or comfort.

European single parents might look for strollers for multiple purposes, such as converting from a stroller to a car seat or a bassinet. This versatility can accommodate their varied needs and potentially reduce costs by eliminating the need for multiple baby transport products. The proportion of single-parent households among all households with children shows significant variation across countries.

Specifically, six countries have reported shares exceeding 20%, Sweden (34%), Denmark (29%), Estonia (28%), Latvia and Lithuania (both 25%), and France (21%). Many European single parents might be city dwellers or frequent travelers, necessitating compact and easy-to-transform strollers. This could drive demand for airline-friendly strollers, which fit easily into small cars or public transport and are lightweight yet robust. Therefore, the high rate of single parents in Europe drives the market's growth.

List of Key Companies Profiled

  • Britax Child Safety, Inc. (BRITAX Childcare Group Ltd.)
  • Dorel Juvenile Group, Inc.
  • Peg Perego
  • Artsana USA, Inc. (Artsana Group)
  • Baby Bunting
  • Newell Brands, Inc.
  • Mothercare PLC
  • Pigeon Corporation
  • Summer Infant, Inc. (Kids2, Inc.)
  • Goodbaby Internationl Holdings Ltd.

Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
  • Specialty Stores
  • E-commerce
  • Supermarket & Hypermarket
By Age (Volume, Thousand Units, USD Billion, 2020-2031)
  • 6 - 12 months
  • 12 - 36 months
  • 0 - 6 months
By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)
  • Lightweight Stroller
  • Full Size Stroller
  • Jogging Stroller
  • Double Stroller
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Baby Stroller Market, by Distribution Channel
1.4.2 Europe Baby Stroller Market, by Age
1.4.3 Europe Baby Stroller Market, by Product Type
1.4.4 Europe Baby Stroller Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunity
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Europe Baby Stroller Market by Distribution Channel
4.1 Europe Specialty Stores Market by Country
4.2 Europe E-commerce Market by Country
4.3 Europe Supermarket & Hypermarket Market by Country
Chapter 5. Europe Baby Stroller Market by Age
5.1 Europe 6 - 12 months Market by Country
5.2 Europe 12 - 36 months Market by Country
5.3 Europe 0 - 6 months Market by Country
Chapter 6. Europe Baby Stroller Market by Product Type
6.1 Europe Lightweight Stroller Market by Country
6.2 Europe Full Size Stroller Market by Country
6.3 Europe Jogging Stroller Market by Country
6.4 Europe Double Stroller Market by Country
Chapter 7. Europe Baby Stroller Market by Country
7.1 Germany Baby Stroller Market
7.1.1 Germany Baby Stroller Market by Distribution Channel
7.1.2 Germany Baby Stroller Market by Age
7.1.3 Germany Baby Stroller Market by Product Type
7.2 UK Baby Stroller Market
7.2.1 UK Baby Stroller Market by Distribution Channel
7.2.2 UK Baby Stroller Market by Age
7.2.3 UK Baby Stroller Market by Product Type
7.3 France Baby Stroller Market
7.3.1 France Baby Stroller Market by Distribution Channel
7.3.2 France Baby Stroller Market by Age
7.3.3 France Baby Stroller Market by Product Type
7.4 Russia Baby Stroller Market
7.4.1 Russia Baby Stroller Market by Distribution Channel
7.4.2 Russia Baby Stroller Market by Age
7.4.3 Russia Baby Stroller Market by Product Type
7.5 Spain Baby Stroller Market
7.5.1 Spain Baby Stroller Market by Distribution Channel
7.5.2 Spain Baby Stroller Market by Age
7.5.3 Spain Baby Stroller Market by Product Type
7.6 Italy Baby Stroller Market
7.6.1 Italy Baby Stroller Market by Distribution Channel
7.6.2 Italy Baby Stroller Market by Age
7.6.3 Italy Baby Stroller Market by Product Type
7.7 Rest of Europe Baby Stroller Market
7.7.1 Rest of Europe Baby Stroller Market by Distribution Channel
7.7.2 Rest of Europe Baby Stroller Market by Age
7.7.3 Rest of Europe Baby Stroller Market by Product Type
Chapter 8. Company Profiles
8.1 Britax Child Safety, Inc. (BRITAX Childcare Group Ltd.)
8.1.1 Company Overview
8.2 Dorel Juvenile Group, Inc.
8.2.1 Company Overview
8.3 Peg Perego
8.3.1 Company Overview
8.4 Artsana USA, Inc. (Artsana Group)
8.4.1 Company Overview
8.5 Baby Bunting
8.5.1 Company Overview
8.6 Newell Brands, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 SWOT Analysis
8.7 Mothercare PLC
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.8 Pigeon Corporation
8.8.1 Company Overview.
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 SWOT Analysis
8.9 Summer Infant, Inc. (Kids2, Inc.)
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Goodbaby Internationl Holdings Ltd.
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Segmental Analysis

Companies Mentioned

  • Britax Child Safety, Inc. (BRITAX Childcare Group Ltd.)
  • Dorel Juvenile Group, Inc.
  • Peg Perego
  • Artsana USA, Inc. (Artsana Group)
  • Baby Bunting
  • Newell Brands, Inc.
  • Mothercare PLC
  • Pigeon Corporation
  • Summer Infant, Inc. (Kids2, Inc.)
  • Goodbaby Internationl Holdings Ltd.

Methodology

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