Europe Window Covering Market Outlook, 2028

Smart houses and urbanisation more innovative and efficient solutions for accommodating more people and enterprises in a given space are being developed. As a result, window covering providers will now have greater opportunities. Interior shutters, blinds, and shades account for the vast majority of the window covering industry. The advantages of seclusion and energy efficiency have substantially boosted the popularity of window coverings, making them a crucial component of interior design. Because smart window solutions improve indoor and outdoor living conditions, daily conveniences have grown as more people utilise them. These curtains, blinds, and shades all improve comfort by adjusting internal temperatures, gradually allowing in fresh air, and balancing natural and artificial light. The real estate business has grown significantly in recent years, increasing the value of residential properties. The price of window blinds rises as the demand for window coverings rises in tandem with the number of business buildings. In the window blind sector, consumer spending is also a significant element. Brand recognition and television commercials have also contributed to the growth of the window blind business. Customers' need for cutting-edge technological products is increasing. As a result, window covering companies provide a diverse range of blinds and shades with new features and cheap pricing. Because of technical advancements and the addition of new features to industrial automation, smart building adoption is expected to remain high. As smart buildings become more prevalent, demand for portable window coverings is predicted to skyrocket throughout the forecast period. Europe has a long history of window coverings, dating back to mediaeval times when heavy drapes were used for insulation and privacy in castles and manors. Each European country has its own cultural preferences when it comes to window coverings. For instance, Scandinavian countries often favour minimalistic and functional designs, while Mediterranean countries embrace rich fabrics and ornate curtains.

According to the research report Europe Window Covering Market Outlook, 2028, the Europe Window Covering market is expected to add USD 3.36 Billion by 2023-28. Europe places a strong emphasis on energy efficiency and sustainability in buildings. Window coverings that provide insulation, regulate indoor temperatures, and reduce energy consumption are in high demand, driven by both environmental concerns and energy cost savings. Different European countries have distinct cultural and aesthetic preferences when it comes to interior design. Window coverings that align with local design sensibilities and architectural styles are more likely to gain traction. Furthermore, the European market has been embracing smart home technologies. Motorised and automated window coverings that can be integrated with smart home systems and controlled through smartphones or voice commands are increasingly sought after. Europe is often at the forefront of interior design trends. Window coverings that reflect the latest design aesthetics and materials, such as natural and sustainable fabrics, are in demand. Economic conditions impact consumer spending patterns. During economic downturns, consumers may opt for more budget-friendly options, while during periods of growth; they may invest in higher-end window coverings.

Based on country, Germany is leading with a Current size of more than 1 Billion in 2022.

Germany is known for its engineering prowess and innovative capabilities. This extends to the window covering industry, where German manufacturers often develop cutting-edge technologies, materials, and designs. Germany places a strong emphasis on energy efficiency in buildings. This drives demand for energy-efficient window coverings that contribute to better insulation and reduced energy consumption. German homes often prioritise interior design and aesthetics. Window coverings are viewed as integral components of home decor, and German consumers seek options that align with their design sensibilities. Germany has a robust manufacturing infrastructure that supports various industries, including window coverings. This manufacturing strength allows for the production of a diverse range of high-quality products. Furthermore, Germany has a tradition of being a global exporter. Many German window covering manufacturers export their products to other European countries and beyond, contributing to the country's leadership in the market. As well, Germany hosts various trade shows and exhibitions related to home decor, interior design, and architecture. These events provide opportunities for manufacturers to showcase their products and innovations.

Based on the Types, curtains and drapes have the second-highest market share in 2022.

Curtains and drapes are often considered traditional and timeless window covering options in Europe. Many European cultures have a long history of using textiles for interior decor, and curtains hold a strong place in this tradition. Curtains and drapes offer a wide range of design possibilities, from sheer and light options to heavier, more ornate fabrics. This flexibility allows homeowners to customise their window treatments to match their interior design style and preferences. Curtains and drapes offer effective privacy and light control. This is especially relevant in densely populated urban areas, where maintaining privacy without sacrificing natural light is crucial. Many European buildings, including historical and heritage structures, have windows that are well-suited for curtains and drapes. These window coverings complement the aesthetics of older architecture while providing functional benefits. Curtains and drapes have a long history in European interior design. In mediaeval and Renaissance times, heavy drapes were used in castles, manors, and churches for insulation, privacy, and decoration. As well as the European countries, experience distinct seasons, which influence curtain and drape choices. Heavier fabrics are used during the colder months for insulation, while lighter materials are preferred in the summer for better ventilation.

Based on Application segment, the residential segment is leading with the highest market size, in 2022. In addition to this, based on the installation segment, new construction will grow at a CAGR from 2023 to 2028.

Many European cities have high population densities, resulting in a substantial number of residential units. This densely populated environment creates a strong demand for window coverings to ensure privacy, light control, and aesthetics. Furthermore, Europe has a considerable urban population. Urban living often requires effective window coverings that address privacy concerns and adapt to limited living spaces in apartments and flats. Despite the popularity of urban living, homeownership remains an important cultural aspiration in Europe. Homeowners are more likely to invest in window coverings to personalise and enhance their living spaces. Furthermore, by installation, new construction will grow at the highest rate. Stringent energy efficiency regulations in Europe mandate that new construction meet certain standards for insulation and energy conservation. Window coverings, such as blinds and shades, play a role in achieving these standards by reducing heat loss, controlling solar heat gain, and improving indoor climate control. New construction often incorporates smart home technologies for automation and energy management. Motorised window coverings can be integrated into these systems, allowing homeowners to control light, privacy, and temperature with ease. As well, increased awareness about the benefits of energy-efficient window coverings has led consumers to prioritise them in new construction for long-term energy savings and comfort.

Based on the Technology segment, smart or automatic covers will grow at the highest CAGR rate by 2028. Furthermore, in the distribution segment, offline is leading with the highest market share in 2022.

Smart and automatic window coverings offer unparalleled convenience. Consumers can control their blinds or shades with the touch of a button or through smartphone apps, allowing them to adjust light, privacy, and ambiance effortlessly. The growth of smart home technology in Europe has contributed to the popularity of smart window coverings. These coverings can be integrated into existing smart home systems, allowing users to control them alongside other connected devices. Furthermore, the ability to control window coverings remotely is highly valued, especially for hard-to-reach windows or when homeowners are away. This feature is particularly appealing to the European market, where vacation homes are common. Furthermore, European consumers often value the in-person shopping experience. Offline retail channels, such as brick-and-mortar stores, offer personalised assistance, allowing customers to interact with products, compare options, and receive expert advice. As well, window coverings involve tactile and visual elements. Consumers prefer to physically touch and see the materials, colours, and textures of curtains, blinds, and shades before making a purchase decision.

Companies Covered in this Report:

Hunter Douglas N.V., Inter IKEA Systems B.V., Lowe's Companies, Inc, Pottery Barn, Legrand S.A, Kvadrat Shade B.V, H & M Hennes & Mauritz AB, Ethan Allen Interiors Inc, Decora Blind Systems Ltd, Roma KG, Shades Schenker Storen AG and RH.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report

• Germany
• UK
• France
• Italy
• Spain
• Russia

Aspects covered in this report

• Europe Window Covering market with its value and forecast along with its segments
• Country-wise Massage Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Types:

• Blinds & Shades
• Curtains & Drapes
• Shutters
• Others (Valances and Cornices, Window Decals and Stickers, Window Quilts or Thermal Curtains, Window Scarves, Panel Track Systems, Tassels, Tiebacks, and Holdbacks, etc.)

By Technology:

• Manual Covers
• Smart/ Automatic Covers

By Application:

• Residential
• Commercial

By Installation:

• Retrofit
• New Construction

By Distribution Channel

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Insecticides industry, government bodies and other stakeholders to align their market strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.