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Eye Makeup Market Report by Product Type, Distribution Channel, Pricing, Source, and Region 2024-2032

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    Report

  • 137 Pages
  • April 2024
  • Region: Global
  • IMARC Group
  • ID: 5547056
Description Jump to:
The global eye makeup market size reached US$ 17.4 Billion in 2023. Looking forward, the market is projected to reach US$ 26.0 Billion by 2032, exhibiting a growth rate (CAGR) of 4.56% during 2023-2032.

Eye makeup refers to products that are applied to accentuate the appearance of the eyes. These products include eyeshadow, eyeliner and mascara, which are formulated using water, emulsifiers, preservatives, thickeners, moisturizers, and fragrances. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, consumer demand for waterproof and mineral-based products has led to significant developments in the market.

Over the past few years, the market has been driven by inflating per capita incomes and the increasing focus of individuals on physical appearances. However, owing to the sudden outbreak of the coronavirus disease (COVID-19), governments of numerous countries have imposed complete lockdowns, which has resulted in supply chain disruptions. In line with this, e-commerce channels have emerged as a convenient and hassle-free shopping solution for individuals. Although discretionary expenses have decreased due to the COVID-19 pandemic, the sales of beauty and personal care products are projected to improve in the near future.

Owing to this, several retail brands are focusing on strengthening their presence on e-commerce channels and providing diversity in the price range and product collection. Furthermore, owing to the increasing popularity of cosmetics among men and the rising influence of social media, several manufactures in the industry are offering eye makeup products, such as brow gel, exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products.

Key Market Segmentation

This report provides an analysis of the key trends in each sub-segment of the global eye makeup market report, along with forecasts at the global, regional and country level from 2024-2032. The report has categorized the market based on product type, distribution channel, pricing and source.

Breakup by Product Type:

  • Mascara
  • Eye Shadow
  • Eye Liner
  • Eye Pencil
  • Eyebrow Gel
  • Others

Breakup by Distribution Channel:

  • Hypermarkets and Supermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others

Breakup by Pricing:

  • Low to Medium Price
  • Premium Price

Breakup by Source:

  • Chemical
  • Natural
  • Organic
  • Halal
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape

The report has also analysed the competitive landscape of the market with some of the key players being Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakmé Cosmetics (Hindustan Unilever), L'Oréal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estée Lauder Inc., Procter & Gamble etc.

Key Questions Answered in This Report

  • How has the global eye makeup market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global eye makeup market?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the pricing?
  • What is the breakup of the market based on the source?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global eye makeup market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Eye Makeup Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Mascara
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Eye Shadow
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Eye Liner
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Eye Pencil
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Eyebrow Gel
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Hypermarkets and Supermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Specialty Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Convenience Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Pricing
8.1 Low to Medium Price
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Premium Price
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Source
9.1 Chemical
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Natural
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Organic
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Halal
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Amway Corp.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 SWOT Analysis
15.3.2 Avon Products Inc.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Chanel S.A.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Colorbar Cosmetics Pvt. Ltd.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Lakmé Cosmetics (Hindustan Unilever)
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 L'Oréal S.A.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.6.4 SWOT Analysis
15.3.7 LVMH
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 SWOT Analysis
15.3.8 Oriflame Cosmetics
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Revlon Inc.
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.9.4 SWOT Analysis
15.3.10 Shiseido Company Ltd.
15.3.10.1 Company Overview
15.3 10.2 Product Portfolio
15.3.10.3 Financials
15.3.10.4 SWOT Analysis
15.3.11 Estée Lauder Inc.
15.3.11.1 Company Overview
15.3 11.2 Product Portfolio
15.3.11.3 Financials
15.3.11.4 SWOT Analysis
15.3.12 Procter & Gamble
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.12.3 Financials
15.3.12.4 SWOT Analysis
List of Figures
Figure 1: Global: Eye Makeup Market: Major Drivers and Challenges
Figure 2: Global: Eye Makeup Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Eye Makeup Market: Breakup by Product Type (in %), 2023
Figure 4: Global: Eye Makeup Market: Breakup by Distribution Channel (in %), 2023
Figure 5: Global: Eye Makeup Market: Breakup by Pricing (in %), 2023
Figure 6: Global: Eye Makeup Market: Breakup by Source (in %), 2023
Figure 7: Global: Eye Makeup Market: Breakup by Region (in %), 2023
Figure 8: Global: Eye Makeup Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 9: Global: Eye Makeup (Mascara) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Eye Makeup (Mascara) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Eye Makeup (Eye Shadow) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Eye Makeup (Eye Shadow) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Eye Makeup (Eye Liner) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Eye Makeup (Eye Liner) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Eye Makeup (Eye Pencil) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Eye Makeup (Eye Pencil) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Eye Makeup (Eyebrow Gel) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Eye Makeup (Eyebrow Gel) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Eye Makeup (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Eye Makeup (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Eye Makeup Market: Sales through Hypermarkets and Supermarkets (in Million US$), 2018 & 2023
Figure 22: Global: Eye Makeup Market Forecast: Sales through Hypermarkets and Supermarkets (in Million US$), 2024-2032
Figure 23: Global: Eye Makeup Market: Sales through Specialty Stores (in Million US$), 2018 & 2023
Figure 24: Global: Eye Makeup Market Forecast: Sales through Specialty Stores (in Million US$), 2024-2032
Figure 25: Global: Eye Makeup Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
Figure 26: Global: Eye Makeup Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
Figure 27: Global: Eye Makeup Market: Sales through Online Stores (in Million US$), 2018 & 2023
Figure 28: Global: Eye Makeup Market Forecast: Sales through Online Stores (in Million US$), 2024-2032
Figure 29: Global: Eye Makeup Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
Figure 30: Global: Eye Makeup Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
Figure 31: Global: Eye Makeup (Low to Medium Price) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Global: Eye Makeup (Low to Medium Price) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Global: Eye Makeup (Premium Price) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Global: Eye Makeup (Premium Price) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Global: Eye Makeup (Chemical) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Global: Eye Makeup (Chemical) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: Global: Eye Makeup (Natural) Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: Global: Eye Makeup (Natural) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Global: Eye Makeup (Organic) Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Global: Eye Makeup (Organic) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: Global: Eye Makeup (Halal) Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: Global: Eye Makeup (Halal) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Global: Eye Makeup (Others) Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Global: Eye Makeup (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: North America: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: North America: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: United States: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: United States: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: Canada: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: Canada: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: Asia Pacific: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: Asia Pacific: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: China: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: China: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: Japan: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: Japan: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: India: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: India: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: South Korea: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: South Korea: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: Australia: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: Australia: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: Indonesia: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: Indonesia: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: Others: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: Others: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: Europe: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: Europe: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Germany: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Germany: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: France: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: France: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: United Kingdom: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: United Kingdom: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: Italy: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 76: Italy: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: Spain: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 78: Spain: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: Russia: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 80: Russia: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 81: Others: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 82: Others: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 83: Latin America: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 84: Latin America: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 85: Brazil: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 86: Brazil: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 87: Mexico: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 88: Mexico: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 89: Others: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 90: Others: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 91: Middle East and Africa: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 92: Middle East and Africa: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 93: Global: Eye Makeup Industry: SWOT Analysis
Figure 94: Global: Eye Makeup Industry: Value Chain Analysis
Figure 95: Global: Eye Makeup Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Eye Makeup Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Eye Makeup Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
Table 3: Global: Eye Makeup Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 4: Global: Eye Makeup Market Forecast: Breakup by Pricing (in Million US$), 2024-2032
Table 5: Global: Eye Makeup Market Forecast: Breakup by Source (in Million US$), 2024-2032
Table 6: Global: Eye Makeup Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Eye Makeup Market Structure
Table 8: Global: Eye Makeup Market: Key Players

Companies Mentioned

  • Amway Corp
  • Avon Products Inc.
  • Chanel S.A.
  • Colorbar Cosmetics Pvt. Ltd.
  • Lakmé Cosmetics (Hindustan Unilever)
  • L'Oréal S.A.
  • LVMH
  • Oriflame Cosmetics
  • Revlon Inc.
  • Shiseido Company
  • Limited
  • Estée Lauder Inc.
  • Procter & Gamble

Methodology

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Table Information

Report AttributeDetails
No. of Pages137
PublishedApril 2024
Forecast Period2023 - 2032
Estimated Market Value ( USD ) in 2023 $ 17.4 Billion
Forecasted Market Value ( USD ) by 2032 $ 26 Billion
Compound Annual Growth Rate4.5%
Regions CoveredGlobal
No. of Companies Mentioned13

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About the Eye Cosmetic Market

The Eye Cosmetic market is a subset of the larger Cosmetics industry. Eye cosmetics are products used to enhance the appearance of the eyes, such as mascara, eyeliner, eyeshadow, and eyebrow pencils. These products are designed to make the eyes look larger, brighter, and more defined. Eye cosmetics are often used to create a dramatic look, and can be used to create a variety of different looks. Eye cosmetics are available in a variety of different forms, including liquid, powder, and pencil. They are available in a range of colors and finishes, and can be used to create a variety of different looks. Eye cosmetics are often used in combination with other cosmetics, such as foundation and blush, to create a complete look. Some of the major companies in the Eye Cosmetic market include L'Oreal, Maybelline, CoverGirl, Revlon, and MAC. These companies offer a wide range of products, from basic to high-end, and are available in stores and online. Show Less Read more

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