Eyelash Serum Market Report 2026

The eyelash serum market size has grown strongly in recent years. It will grow from $1.24 billion in 2025 to $1.34 billion in 2026 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to growing beauty consciousness, rising cosmetics consumption, increasing premium beauty product demand, early awareness of eyelash care, expansion of beauty retail channels.

The eyelash serum market size is expected to see strong growth in the next few years. It will grow to $1.81 billion in 2030 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to rising spending on personal appearance enhancement, growing demand for safe cosmetic products, increasing online beauty product sales, expanding cosmetic innovation, rising focus on natural lash nourishment. Major trends in the forecast period include increasing demand for eyelash strengthening formulations, growing consumer preference for premium cosmetic enhancement products, rising popularity of beauty and personal care routines, expansion of cosmetic innovation in eye care beauty products, increasing awareness about lash health and nourishment.

The rising demand for cosmetics and personal care products is expected to propel the growth of the eyelash serum market going forward. Cosmetics and personal care products encompass a wide range of items used to enhance appearance, maintain hygiene, and support overall well-being. Eyelash serums are widely used within this category to stimulate eyelash growth, improve lash thickness and length, and enhance facial aesthetics. The increasing focus on personal grooming and beauty routines is driving greater adoption of such specialized products. For instance, in September 2024, according to the Bureau of Labor Statistics, a US-based government agency, consumer spending on personal care products and services increased by 9.7% from 2022 to 2023, while their share of total annual expenditures remained unchanged at 1.2% during both years. Therefore, the growing demand for cosmetics and personal care products is driving the growth of the eyelash serum market.

Major companies operating in the global eyelash serum market are concentrating on the development of biotech-enhanced and peptide-based formulations designed for sensitive eyes. These advanced lash serums incorporate growth peptides and skin-friendly active ingredients to meet rising consumer demand for longer, thicker, and healthier eyelashes while minimizing irritation. Peptide-based eyelash serums utilize bioactive peptide complexes that stimulate lash follicle activity, reduce breakage, and extend the lash growth cycle without the side effects often associated with older prostaglandin-based formulations. For instance, in 2025, Grande Cosmetics LLC, a US-based beauty company, launched the GrandeLASH-Sensitive Peptide Lash Enhancing Serum. This peptide-powered product is specifically designed for sensitive eyes and is promoted to deliver visibly thicker and longer-looking lashes with reduced lash fallout and eye-area irritation. The company reported that 96% of users observed thicker lashes and 93% experienced stronger, healthier-looking lashes in a 16-week consumer study.

In April 2023, Oddity, a US-based beauty brand company, acquired Revela for $100 million. Through this acquisition, Oddity aims to accelerate innovation and product development within the beauty and wellness sector by leveraging science-driven research to create novel beauty compounds and strengthen its competitive position. Revela is a US-based manufacturer of beauty care products, including eyelash serums.

Major companies operating in the eyelash serum market report are RevitaLash Cosmetics, Grande Cosmetics LLC, Rodan And Fields, Allergan plc, Obagi Medical, Skin Research Laboratories, Shiseido Company, Estée Lauder Companies, L Oréal S A, Kao Corporation, Pacifica Beauty LLC, Peter Thomas Roth, Topix Pharmaceuticals Inc, Replenix, LashFood, Ardell International Inc, JB Cosmetics Group, Revive Skincare, Talika Group, RapidLash.

Asia-Pacific was the largest region in the eyelash serum market in 2025. The regions covered in the eyelash serum market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the eyelash serum market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The eyelash serum market consists of sales of biotin, prostaglandin analogues, keratin, hyaluronic acid, ordinary multi-peptide lash and brow serum, panthenol, botanical extracts, and curl-enhancing agents. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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