Rhytidectomy Global Market Report 2024

The rhytidectomy market has grown strongly in recent years. It will grow from $2.63 billion in 2023 to $2.83 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. The expansion observed in the historical period can be ascribed to factors such as the proficiency and training of surgeons, enhanced accessibility and affordability of procedures, the impact of marketing and media, economic conditions, and advancements in safety and efficacy measures.

The rhytidectomy market is expected to see strong growth in the next few years. It will grow to $3.7 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. Anticipated growth in the forecast period is linked to heightened consumer confidence and spending, the influential role of social media, prevailing health and wellness trends, developments in medico-legal aspects, and an upsurge in beauty consciousness. Key trends projected for the forecast period encompass the prevalence of celebrity endorsements and public figures, a growing demand among younger demographics, evolving cultural perspectives on aging, heightened awareness and education, and an increased desire for natural-looking results.

The surge in demand for cosmetic procedures is anticipated to be a key driver for the rhytidectomy market. Cosmetic surgery, encompassing both surgical and nonsurgical interventions to enhance body structures and improve aesthetic appeal and confidence, is witnessing an uptick in popularity. Rhytidectomy, a cosmetic surgery procedure targeting visual signs of aging on the face and neck, is poised to benefit from this heightened demand. Notably, in February 2022, the American Academy of Facial Plastic and Reconstructive Surgery Inc. (AAFPRS) reported a 40% increase in the number of facial plastic surgery treatments in 2021 compared to 2020, with approximately 1.4 million procedures performed. This surge in cosmetic procedures is expected to significantly contribute to the expansion of the rhytidectomy market.

The growth of the rhytidectomy market is expected to be propelled by the increasing geriatric population. Older adults, constituting the geriatric segment (aged 65 and above), are turning to rhytidectomy procedures to address the visible signs of aging, thereby enhancing self-esteem and overall quality of life. As of October 2022, the World Health Organization highlighted a global trend where 1 in 6 individuals would be aged 60 or older by 2030, reaching an estimated 2.1 billion elderly people by 2050. The population of individuals aged 80 years or older is projected to triple from 2020 to 2050, reaching approximately 426 million people. This demographic shift toward an aging population is a significant factor driving the growth trajectory of the rhytidectomy market.

The rhytidectomy market is experiencing a notable trend driven by technological advancements, with companies actively incorporating cutting-edge technologies to maintain their market positions. A case in point is BTL Aesthetics, a UK-based medical equipment company, which introduced Emface in January 2023. This innovative non-invasive facial treatment utilizes high-intensity focused electromagnetic (HIFEM) technology to stimulate and tone facial muscles. By inducing powerful muscle contractions, Emface aims to reduce wrinkles, fine lines, and sagging skin, resulting in improved muscle definition and skin elasticity. This exemplifies the industry's commitment to leveraging advanced technologies for enhanced cosmetic solutions.

Strategic partnerships are a prominent strategy among major players in the rhytidectomy industry, serving to broaden market presence, drive technological advancements, and offer comprehensive facial rejuvenation solutions. L'Oréal Group, a France-based cosmetics company, exemplifies this approach through its collaboration with Verily Life Sciences LLC, a US-based health tech company. By combining L'Oréal's skin expertise with Verily's clinical capabilities, the partnership explores the intricate connections between exposome, skin aging, and deep skin biology. This collaboration integrates technologies such as sensors and artificial intelligence (AI) to develop innovative dermatology solutions and potentially introduce new services.

In February 2023, Athenix, a US-based medical practice specializing in plastic surgery, acquired Marina Plastic Surgery and MedSpa for an undisclosed amount. This acquisition aims to strengthen Athenix's position in the plastic surgery industry, particularly in rhytidectomy procedures. Marina Plastic Surgery and MedSpa, a US-based provider of plastic surgery services, aligns with Athenix's expansion goals and enhances its service offerings. This strategic approach exemplifies the industry's focus on growth and diversification through targeted acquisitions.

Major companies operating in the rhytidectomy market report are Piedmont Plastic Surgery & Dermatology, The Plastic Surgery Center, USA Health Plasticrio, Plastic Surgery KC, London Bridge Plastic Surgery, University of South Alabama Health System, Aset Hospital, Milada Plastic Surgery Hospital, Galderma S.A., Millennium Surgical Corporation, Enhance Medical Group, BSR ENT Hospital, Candela Medical Corporation, Allergan Aesthetics, Sientra Inc., Cynosure LLC, Mentor Worldwide LLC, PPSD Plastic Surgery Center, Thermo Fisher Scientific Inc., ABEC Ltd., Eli Lilly and Company, Medtronic plc, Siemens Healthineers AG, Micron Technology, Inc., NVIDIA Corporation, Intel Corporation, International Business Machines Corporation, Amazon Web Services, Inc., Koninklijke Philips N.V., Enlitic Inc., General Electric Company, Cobham plc, Ultra Electronics Holdings plc, Chemring Group plc, Hanwha Corporation, Bharat Electronics Limited, IWI - Israel Weapon Industries.

North America was the largest region in the rhytidectomy market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global rhytidectomy market report during the forecast period. The regions covered in the rhytidectomy market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the rhytidectomy market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Various types of rhytidectomy cater to different needs, including the traditional facelift, superficial musculoaponeurotic system (SMAS) facelift, deep plane facelift, mid facelift, mini facelift, and cutaneous facelift. The traditional facelift involves incisions around the hairline and behind the ears to lift and tighten underlying muscles and tissues in the face and neck region. Rhytidectomy procedures are sought by individuals across different age groups, ranging from 30-39 years to 70 years and above. These treatments address various areas such as the mandible, chin, nose, jaw, injectable, and malar. Hospitals, clinics, and other healthcare providers offer these services to meet the diverse needs of individuals seeking facial rejuvenation.

The rhytidectomy market research report provides rhytidectomy market statistics, including rhytidectomy industry global market size, regional shares, competitors with a rhytidectomy market share, detailed rhytidectomy market segments, market trends and opportunities, and any further data you may need to thrive in the rhytidectomy industry. This rhytidectomy market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The rhytidectomy market includes revenues earned by entities by providing rhytidectomy surgery services, including liquid facelifts, s-lifts, and temporary or brow lifts. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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