Agricultural Variable Rate Technology Market Size & Trends

The Agricultural Variable Rate Technology Market size was estimated at USD 15.80 billion in 2023, USD 17.71 billion in 2024, and is expected to grow at a CAGR of 13.18% to reach USD 37.60 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Agricultural Variable Rate Technology Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Agricultural Variable Rate Technology Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Agricultural Variable Rate Technology Market, highlighting leading vendors and their innovative profiles. These include AG Leader Technology, AGCO Corporation, AgJunction Inc. by Kubota Corporation, AgReliant Genetics, LLC, Agremo Ltd., AGRIVI d.o.o., Arable Labs, Inc., CaroVail, Inc., CNH Industrial N.V., Crop Quest, Inc., CropX Technologies Ltd., Deere & Company, Hexagon AB, Linder Equipment Company, Lindsay Corporation, Ottawa Coop., Premier Crop Systems by Syngenta Ventures Pte Ltd, SZ Dji Technology Co., Ltd., Teejet Technologies, Telus Agriculture Solutions Inc., The Climate Corporation by Monsanto Company, Topcon Corporation, Trimble, Inc, Valmont Industries, Inc, and Yara International ASA.

Market Segmentation & Coverage

This research report categorizes the Agricultural Variable Rate Technology Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Hardware
  - Computer
  - Controllers
  - Displays
  - GPS Receivers
  - Handheld Devices
  - Sensors
- Services
- Software
  - Data Management
  - Flow & Application Control
  - Guide & Steering Systems
  - Harvesting Solutions
  - Land Preparation
  - Planting & Seeding
  - Water Management
Type
- Map-Based
- Sensor-Based
  - Active-Optical (AO) Sensors
  - Drones
  - Satellites
Crop Type
- Cash Crops
  - Cotton
  - Jute
  - Oilseeds
  - Sugarcane
  - Tobacco
- Food Crops
  - Maize
  - Millets
  - Pulses
  - Rice
  - Wheat
- Horticulture Crops
  - Fruits
  - Vegetables
- Plantation Crops
  - Coconut
  - Coffee
  - Rubber
  - Tea
Farm Size
- Large
- Medium
- Small
Application
- Chemicals
- Fertilizers
  - Inorganic
  - Organic
- Irrigation

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects

Market Penetration: It presents comprehensive information on the market provided by key players.
Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as

What is the market size and forecast of the Agricultural Variable Rate Technology Market?
Which products, segments, applications, and areas should one consider investing in over the forecast period in the Agricultural Variable Rate Technology Market?
What are the technology trends and regulatory frameworks in the Agricultural Variable Rate Technology Market?
What is the market share of the leading vendors in the Agricultural Variable Rate Technology Market?
Which modes and strategic moves are suitable for entering the Agricultural Variable Rate Technology Market?

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Agricultural Variable Rate Technology Market, by Region

5. Market Insights

5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Surging need for labor cost reduction in the agriculture industry
5.1.1.2. Consumer awareness of the advantages of precision farming
5.1.1.3. Rising need for food and other agricultural products worldwide
5.1.2. Restraints
5.1.2.1. Need for a huge initial investment for the implementation of agricultural variable rate technology
5.1.3. Opportunities
5.1.3.1. Technological advancements in variable-rate technologies
5.1.3.2. Increasing government funding in the digitalizing the agriculture sector
5.1.4. Challenges
5.1.4.1. Lack of consumer awareness and standardization of agricultural variable rate technology
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Agricultural Variable Rate Technology Market, by Product

6.1. Introduction
6.2. Hardware
6.3.1. Computer
6.3.2. Controllers
6.3.3. Displays
6.3.4. GPS Receivers
6.3.5. Handheld Devices
6.3.6. Sensors
6.3. Services
6.4. Software
6.5.1. Data Management
6.5.2. Flow & Application Control
6.5.3. Guide & Steering Systems
6.5.4. Harvesting Solutions
6.5.5. Land Preparation
6.5.6. Planting & Seeding
6.5.7. Water Management

7. Agricultural Variable Rate Technology Market, by Type

7.1. Introduction
7.2. Map-Based
7.3. Sensor-Based
7.4.1. Active-Optical (AO) Sensors
7.4.2. Drones
7.4.3. Satellites

8. Agricultural Variable Rate Technology Market, by Crop Type

8.1. Introduction
8.2. Cash Crops
8.3.1. Cotton
8.3.2. Jute
8.3.3. Oilseeds
8.3.4. Sugarcane
8.3.5. Tobacco
8.3. Food Crops
8.4.1. Maize
8.4.2. Millets
8.4.3. Pulses
8.4.4. Rice
8.4.5. Wheat
8.4. Horticulture Crops
8.5.1. Fruits
8.5.2. Vegetables
8.5. Plantation Crops
8.6.1. Coconut
8.6.2. Coffee
8.6.3. Rubber
8.6.4. Tea

9. Agricultural Variable Rate Technology Market, by Farm Size

9.1. Introduction
9.2. Large
9.3. Medium
9.4. Small

10. Agricultural Variable Rate Technology Market, by Application

10.1. Introduction
10.2. Chemicals
10.3. Fertilizers
10.4.1. Inorganic
10.4.2. Organic
10.4. Irrigation

11. Americas Agricultural Variable Rate Technology Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Agricultural Variable Rate Technology Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Agricultural Variable Rate Technology Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player

15. Competitive Portfolio

15.1. Key Company Profiles
15.1.1. AG Leader Technology
15.1.2. AGCO Corporation
15.1.3. AgJunction Inc. by Kubota Corporation
15.1.4. AgReliant Genetics, LLC
15.1.5. Agremo Ltd.
15.1.6. AGRIVI d.o.o.
15.1.7. Arable Labs, Inc.
15.1.8. CaroVail, Inc.
15.1.9. CNH Industrial N.V.
15.1.10. Crop Quest, Inc.
15.1.11. CropX Technologies Ltd.
15.1.12. Deere & Company
15.1.13. Hexagon AB
15.1.14. Linder Equipment Company
15.1.15. Lindsay Corporation
15.1.16. Ottawa Coop.
15.1.17. Premier Crop Systems by Syngenta Ventures Pte Ltd
15.1.18. SZ Dji Technology Co., Ltd.
15.1.19. Teejet Technologies
15.1.20. Telus Agriculture Solutions Inc.
15.1.21. The Climate Corporation by Monsanto Company
15.1.22. Topcon Corporation
15.1.23. Trimble, Inc
15.1.24. Valmont Industries, Inc
15.1.25. Yara International ASA
15.2. Key Product Portfolio

16. Appendix

16.1. Discussion Guide
16.2. License & Pricing

List of Figures

FIGURE 1. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET RESEARCH PROCESS
FIGURE 2. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, 2023 VS 2030
FIGURE 3. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET DYNAMICS
FIGURE 7. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
FIGURE 8. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 10. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY CROP TYPE, 2023 VS 2030 (%)
FIGURE 12. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY CROP TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY FARM SIZE, 2023 VS 2030 (%)
FIGURE 14. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY FARM SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 16. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. AMERICAS AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. AMERICAS AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. UNITED STATES AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 20. UNITED STATES AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. ASIA-PACIFIC AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. ASIA-PACIFIC AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. EUROPE, MIDDLE EAST & AFRICA AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 24. EUROPE, MIDDLE EAST & AFRICA AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 25. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 26. AGRICULTURAL VARIABLE RATE TECHNOLOGY MARKET SHARE, BY KEY PLAYER, 2023

Companies Mentioned

AG Leader Technology
AGCO Corporation
AgJunction Inc. by Kubota Corporation
AgReliant Genetics, LLC
Agremo Ltd.
AGRIVI d.o.o.
Arable Labs, Inc.
CaroVail, Inc.
CNH Industrial N.V.
Crop Quest, Inc.
CropX Technologies Ltd.
Deere & Company
Hexagon AB
Linder Equipment Company
Lindsay Corporation
Ottawa Coop.
Premier Crop Systems by Syngenta Ventures Pte Ltd
SZ Dji Technology Co., Ltd.
Teejet Technologies
Telus Agriculture Solutions Inc.
The Climate Corporation by Monsanto Company
Topcon Corporation
Trimble, Inc
Valmont Industries, Inc
Yara International ASA

Methodology

LOADING...

Table Information

Report Attribute	Details
No. of Pages	199
Published	March 2024
Forecast Period	2024 - 2030
Estimated Market Value ( USD ) in 2024	$ 17.71 Billion
Forecasted Market Value ( USD ) by 2030	$ 37.6 Billion
Compound Annual Growth Rate	13.1%
Regions Covered	Global
No. of Companies Mentioned	25

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3392EUR$3,545USD£2,823GBP €3769EUR$3,939USD£3,136GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€4262EUR$4,454USD£3,546GBP €4736EUR$4,949USD£3,940GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6002EUR$6,272USD£4,994GBP €6668EUR$6,969USD£5,549GBP

Agricultural Variable Rate Technology Market (Agri-VRT) by Product (Hardware, Services, Software), Type (Map-Based, Sensor-Based), Crop Type, Farm Size, Application - Forecast 2024-2030

FPNV Positioning Matrix

Market Share Analysis

Key Company Profiles

Market Segmentation & Coverage

The report offers valuable insights on the following aspects

The report addresses key questions such as

Table of Contents

Companies Mentioned

Methodology

Table Information

FPNV Positioning Matrix

Market Share Analysis

Key Company Profiles

Market Segmentation & Coverage

The report offers valuable insights on the following aspects

The report addresses key questions such as

Table of Contents

Companies Mentioned

Methodology

Table Information

Related Topics

Related Reports

Agricultural Variable Rate Technology Market by Product, Type, Crop Type, Farm Size, Application - Global Forecast 2025-2030

Variable Rate Technology Market by Component, Technology, Crop Type, Application - Global Forecast 2025-2030

Agricultural Variable Rate Technology Global Market Report 2024

Variable Rate Technology - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029

2024 Global Forecast for Agricultural Variable Rate Technology (2025-2030 Outlook)-High Tech & Emerging Markets Report

About the Market