Feed Palatability Enhancers Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The feed palatability enhancers market size has grown steadily in recent years. It will grow from $5.77 billion in 2024 to $5.97 billion in 2025 at a compound annual growth rate (CAGR) of 3.5%. The growth in the historic period can be attributed to increasing demand for high-quality animal feed, rising pet population, growing demand for natural and organic palatability enhancers, increasing livestock production, rising income.

The feed palatability enhancers market size is expected to see steady growth in the next few years. It will grow to $6.85 billion in 2029 at a compound annual growth rate (CAGR) of 3.5%. The growth in the forecast period can be attributed to increasing pet population, growing demand for natural and organic palatability enhancers, increasing livestock production, increasing incorporation of technology. Major trends in the forecast period include continued growth of the market, increasing demand for products, rising incorporation of technology, growing demand for natural and organic palatability enhancers, innovative formulations and technologies for palatability enhancers.

The increase in livestock farming is expected to propel the growth of the feed palatability enhancers market going forward. Livestock farming, or animal husbandry, refers to the agricultural practice of breeding, raising, and managing domesticated animals for various purposes, including food production, fiber, labor, and other products. As incomes increase, people tend to consume more animal products, this shift towards meat-heavy diets contributes to the higher demand for livestock production. Feed palatability enhancers are used in livestock farming to improve the taste, aroma, and overall acceptability of animal feed, encouraging animals to consume it more willingly. For instance, in May 2023, according to the Government Digital Service, a UK-based government body, the entire value of livestock produced in 2022 was $24.63 billion, up $3.45 billion (16.2%) from 2021. Therefore, the increase in livestock farming is driving the growth of the feed palatability enhancers market.

Major companies operating in the feed palatability enhancers market are developing innovative solutions, such as in-feed sweetening solutions, to increase demand in the market. These sweeteners stimulate their sweet taste receptors, promoting increased feed intake when animals switch from liquid to solid feed. For instance, in November 2022, The Archer-Daniels-Midland Company, a US-based food processing company, launched scram mi sweet and specified, in-feed sweetening solutions for livestock species. They are specifically designed to activate the swine's sweet taste, emphasizing piglets at weaning. The weaning stage has demonstrated the effectiveness of in-feed sweeteners as attractants to increase feed intake, thereby supporting the animals' nutritional needs, especially during critical developmental stages.

In July 2022, Symrise AG, a Germany-based chemicals company, acquired Wing Pet Food Ltd. for an undisclosed amount. Through the acquisition, Symrise gains access to the rapidly expanding pet food market in the Asia-Pacific area and additional capabilities. Further, Symrise intends to improve its value proposition in taste, nutrition, and health and further diversify its offers by incorporating Wing Pet Food's experience and product line. Wing Pet Food Ltd. is a China-based research and development-oriented company focused on developing and providing pet food palatability solutions.

Major companies operating in the feed palatability enhancers market are Cargill Incorporated, BASF SE, Bayer AG, Yara International, Sumitomo Chemicals, Associated British Foods plc, Syngenta Crop Protection AG, DuPont, Israel Chemical Company, Kerry Group plc, K+S Group, Adama, Symrise AG, Elanco Animal Health, Nufarm Limited, Adisseo France SAS, Alltech, UPL Ltd., Kemin Industries Inc., Compass Minerals, Novus International, Kent Nutrition Group, Ensign-Bickford Industries Inc, Diana Foods, Biomin, Kent Feeds Inc, Nutriad, Impextraco NV, Nutreco, Tanke International Group.

North America was the largest region in the feed palatability enhancers market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the feed palatability enhancers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the feed palatability enhancers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The feed palatability enhancers market consists of sales of feed flavors, sweeteners, palatants, and feed modifiers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

A feed palatability enhancer is a substance or additive used in animal feed to improve its taste, flavor, and overall sensory characteristics, thereby encouraging animals to consume the feed more willingly. The goal of feed palatability enhancers is to stimulate appetite and increase feed intake, which is essential for the overall health, growth, and performance of animals, whether they are livestock, poultry, or pets.

The main product types of feed palatability enhancers are flavors, sweeteners, aroma enhancers, and texturants. Flavors are the taste experiences associated with food or drink. It includes origins such as natural, and synthetic, and it is used for overview, poultry, pets, and aquaculture.

The main product types of feed palatability enhancers are flavors, sweeteners, aroma enhancers, and texturants. Flavors are the taste experiences associated with food or drink. It includes origins such as natural, and synthetic, and it is used for overview, poultry, pets, and aquaculture.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.