Feed Palatability Enhancers Market Report 2026

The feed palatability enhancers market size has grown steadily in recent years. It will grow from $5.97 billion in 2025 to $6.18 billion in 2026 at a compound annual growth rate (CAGR) of 3.5%. The growth in the historic period can be attributed to rising livestock production volumes, growth in commercial aquaculture, expansion of pet ownership, early adoption of synthetic flavor additives, increasing focus on feed efficiency.

The feed palatability enhancers market size is expected to see steady growth in the next few years. It will grow to $7.11 billion in 2030 at a compound annual growth rate (CAGR) of 3.6%. The growth in the forecast period can be attributed to rising demand for natural additives, growth in premium pet nutrition, regulatory push for sustainable ingredients, technological advances in flavor formulation, expansion of emerging animal protein markets. Major trends in the forecast period include increasing demand for natural palatability enhancers, enhanced flavor formulation targeted to species-specific preferences, rising use of multi-functional additives combining flavor and health benefits, growth in specialized pet food formulations with premium sensory profiles, expansion of aquaculture feed innovation to improve feed intake efficiency.

The growing livestock farming sector is expected to drive the growth of the feed palatability enhancers market in the coming years. Livestock farming, or animal husbandry, refers to the agricultural practice of breeding, raising, and managing domesticated animals for various purposes, including food production, fiber, labor, and other products. With rising incomes, people tend to consume more animal products, and this shift toward meat-heavy diets contributes to increased demand for livestock production. Feed palatability enhancers are employed in livestock farming to improve the taste, aroma, and overall acceptability of animal feed, encouraging animals to consume it more readily. For example, in October 2025, the Department for Environment, Food & Rural Affairs, a UK-based government department responsible for environmental, food, and rural matters, reported that in 2024, livestock accounted for 63% of the total value of the UK’s agricultural production, amounting to $23.42 billion (£20.1 billion), with dairy and beef being the largest contributing sectors. Consequently, the growing livestock farming sector is fueling the growth of the feed palatability enhancers market.

Major companies operating in the feed palatability enhancers market are concentrating on developing advanced product lines, such as smart flavors, to improve feed intake and production efficiency in livestock. Smart flavors are specially designed flavor additives tailored to species- and life-stage-specific taste preferences, enhance palatability, mask undesirable off-notes, and maintain stability during processing, thereby promoting better feed consumption, animal health, and productivity. For example, in January 2024, Phytobiotics Futterzusatzstoffe GmbH, a Germany-based animal nutrition company, announced the launch of new flavors in its livestock feed palatability portfolio to boost feed acceptance and animal performance, with updates highlighted around October 2025. The latest additions include flavors such as Miracol Vanilla IPE HC, Miracol Umami P, and Miracol Mushroom P, formulated specifically to stimulate feed intake among various livestock species, including young animals, pigs, and ruminants. These flavors are designed for stability during pelleting and feed processing, aiming to enhance palatability and reduce feed rejection, ultimately supporting improved growth performance. These developments underscore Phytobiotics' commitment to science-driven innovation to address the evolving demands of livestock nutrition.

In February 2023, Adisseo Group, a China-based provider of animal nutrition solutions and feed additives, acquired Nor-Feed Holding for an undisclosed sum. Through this acquisition, Adisseo Group aims to reinforce its position in the specialty feed additives market and broaden its portfolio of natural, plant-based feed solutions to address the increasing demand for sustainable animal nutrition. Nor-Feed Holding is a France-based provider of products focused on improving feed palatability.

Major companies operating in the feed palatability enhancers market are Symrise AG, Kerry Group plc, Kemin Industries Inc., Adisseo France SAS, Alltech, AFB International, BHJ Ingredients (Essentia Protein Solutions), Apex Pet Food Ingredients, Cargill Incorporated, DSM-Firmenich, BASF SE, Nutreco (Trouw Nutrition), Biomin, Impextraco NV, Tanke International Group, Flavorchem, S&S Ingredients, International Flavors & Fragrances (IFF), Givaudan SA, Scoular Company, Tyson Foods - Ingredient Division, Nestlé Purina Ingredients, Ensign-Bickford Ingredients (EBI), Sonac (VION Ingredients).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are influencing the feed palatability enhancer market by increasing the cost of imported raw materials such as natural extracts, essential oils, and synthetic compounds, thereby raising production expenses for manufacturers. These impacts are most significant across natural flavors, essential oils, and stabilizer-based texturants, with regions reliant on cross-border ingredient sourcing particularly Asia-Pacific and Europe experiencing heightened price volatility. While tariffs challenge supply chain stability and margin structures, they also create positive effects by encouraging regional sourcing, stimulating local ingredient production, and supporting innovation in cost-efficient formulations.

The main product types of feed palatability enhancers are flavors, sweeteners, aroma enhancers, and texturants. Flavors are the taste experiences associated with food or drink. It includes origins such as natural, and synthetic, and it is used for overview, poultry, pets, and aquaculture.

A feed palatability enhancer is a substance or additive used in animal feed to improve its taste, flavor, and overall sensory characteristics, thereby encouraging animals to consume the feed more willingly. The goal of feed palatability enhancers is to stimulate appetite and increase feed intake, which is essential for the overall health, growth, and performance of animals, whether they are livestock, poultry, or pets.

The main product types of feed palatability enhancers are flavors, sweeteners, aroma enhancers, and texturants. Flavors are the taste experiences associated with food or drink. It includes origins such as natural, and synthetic, and it is used for overview, poultry, pets, and aquaculture.North America was the largest region in the feed palatability enhancers market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the feed palatability enhancers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the feed palatability enhancers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The feed palatability enhancers market consists of sales of feed flavors, sweeteners, palatants, and feed modifiers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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