Fluff Pulp Global Market Report 2024

The fluff pulp market has grown strongly in recent years. It will grow from $9.68 billion in 2023 to $10.57 billion in 2024 at a compound annual growth rate (CAGR) of 9.3%. The expansion witnessed in the historical period can be ascribed to the demand for hygiene products, population growth, shifts in consumer lifestyles, applications in medical and healthcare sectors, and economic development.

The fluff pulp market is expected to see strong growth in the next few years. It will grow to $15.34 billion in 2028 at a compound annual growth rate (CAGR) of 9.7%. The anticipated growth in the forecast period can be linked to the expansion of e-commerce, the prevalence of sustainable product trends, increased global awareness of health and hygiene, the development of emerging markets, and the growing aging population. Prominent trends expected in the forecast period encompass sustainable sourcing, the popularity of biodegradable products, heightened demand for hygiene products, innovation in pulp processing, and market expansion in developing regions.

The anticipated growth in the fluff pulp market is set to be driven by the increasing demand for personal hygiene products. These products play a crucial role in maintaining cleanliness and promoting good hygiene practices for individuals. Fluff pulp, a cellulose fiber known for its high absorbency, softness, and resilience, is widely utilized in the manufacturing of personal hygiene products, including diapers, air-laid absorbent toweling, and feminine hygiene items. As an illustration, a report from Plastic Oceans International in October 2021 revealed that globally, 45 billion menstrual products are used annually, with an individual female using 11,000 period products in a lifetime. Moreover, a 2022 report from the World Health Organization stated that 51% of healthcare facilities worldwide had hand hygiene services in 2021, incorporating various hygiene products. Thus, the increasing demand for personal hygiene products is a key driver for the growth of the fluff pulp market.

The expanding healthcare sector is expected to contribute to the growth of the fluff pulp market. With a focus on clean energy derived from renewable and environmentally friendly sources, the healthcare sector, especially in addressing the needs of an aging population, experiences a heightened demand for adult incontinence products. Fluff pulp plays a vital role in the production of these products, thereby fostering the growth of the fluff pulp market. As highlighted in a March 2022 report by the Centers for Medicare & Medicaid Services, national health spending is projected to increase by 5.1% annually between 2021 and 2030, reaching nearly $6.8 trillion. Furthermore, it is expected that Medicare spending will rise at a 7.2% annual pace, while Medicaid spending will increase at a 5.6% annual rate during the same period. Hence, the expanding healthcare sector stands as a significant factor driving the growth of the fluff pulp market.

Product innovation stands out as a significant trend gaining traction in the fluff pulp market, with companies in the industry actively pursuing the development of innovative products to maintain their market positions. An illustrative example is Stora Enso Oyj, a Finland-based pulp manufacturing company, which introduced NaturaFluff Pulp in October 2021. This oxygen-delignified fluff pulp represents a uniquely designed grade with a reduced carbon footprint, offering manufacturers of hygiene goods an opportunity to deliver a new generation of sustainable and absorbent hygiene products. NaturaFluff Pulp boasts a 30% lower carbon footprint compared to traditional fluff pulp while maintaining high product performance standards.

Major players in the fluff pulp market are also focusing on product innovation, including the creation of fiber-mixed fluff pulps, to cater to larger customer bases, increase sales, and boost revenue. Fiber-mixed fluff pulp refers to a blend of different fibers, and a notable example comes from Klabin, a Brazil-based paper-producing company, which launched PineFluff eXcel in October 2022. This unique fluff pulp grade is composed of a blend of fibers, including eucalyptus hardwood pulp and pine softwood pulp. Tailored for the hygiene products market, such as baby and adult diapers, sanitary pads, and pet mats, PineFluff eXcel expands possibilities for innovative designs, focusing on enhancing critical factors such as fluid retention, distribution efficiency, and overall product softness for end consumers. Laboratory studies underscore the material's exceptional potential, elevating perceived softness and comfort during product use. Beyond consumer-oriented benefits, PineFluff eXcel brings competitive advantages in logistics efficiency, packaging optimization, and reduced energy consumption throughout the production process.

In March 2023, The Paper Excellence Group, a Canada-based manufacturer of pulp and paper, acquired Resolute Forest Products Inc. for an undisclosed amount. This acquisition is poised to strengthen and expand The Paper Excellence Group's product portfolio, enhancing overall sales and aligning with sustainability goals. Resolute Forest Products Inc., a Canada-based manufacturer of fluff pulp and paper products, thus became an integral part of The Paper Excellence Group's efforts to create long-term value and promote sustainability in the industry.

Major companies operating in the fluff pulp market report are Stora Enso Oyj, UPM-Kymmene Corporation, Svenska Cellulosa Aktiebolaget SCA, Domtar Corporation, The International Paper Company, Resolute Forest Products, Klabin SA, Rayonier Advanced Materials Inc., Suzano Papel e Celulose, WestRock Company, Georgia-Pacific LLC, Celulosa Arauco y Constitución, Weyerhaeuser Company, Quanzhou Goooing Corporation, Evonik Industries AG, Manuchar Group, Andritz Group, Imerys SA, Mercer International Inc., Cartonsa Inc., Arctido Inc., Natural State Recycling, Paneurasia Inc., Pulpking Inc., SCA Hygiene Products AB, Metsä Board Oyj, Ahlstrom-Munksjö Oyj, BillerudKorsnäs AB, Clearwater Paper Corporation, Essity AB.

North America was the largest region in the fluff pulp market in 2023. The regions covered in the fluff pulp market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fluff pulp market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary sources of fluff pulp are loblolly pine and slash pine. Loblolly pine is a large, evergreen coniferous tree with the potential to grow to heights exceeding 100 feet. It features a straight trunk and a broad, conical crown. Fluff pulp comes in various grades, including untreated and treated, which are utilized in absorbent core products and other applications. The diverse end uses of fluff pulp encompass disposable diapers, adult incontinence products, feminine hygiene items, air-laid products, and various other applications.

The fluff pulp market research report provides fluff pulp market statistics, including fluff pulp industry global market size, regional shares, competitors with a fluff pulp market share, detailed fluff pulp market segments, market trends and opportunities, and any further data you may need to thrive in the fluff pulp industry. This fluff pulp market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fluff pulp market consists of sales of southern softwood fluff pulp, northern softwood fluff pulp, and bleached softwood pulp. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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