France Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q2 2024 Update

The gift card industry in the region is expected to grow by 6.0% on annual basis to reach US$8.7 billion in 2024.

The gift card industry in France will continue to grow over the forecast period and is expected to record a CAGR of 4.8% during 2024-2028. Gift card market in the country will increase from US$8.2 billion in 2023 to reach US$10.4 billion by 2028.

The gift card sector in France is evolving with innovative products like Air France's Paperplane gift card and WISHCARD™, strategic partnerships driving digital adoption, and regulatory changes enhancing consumer protection and confidence. These developments highlight the growing trend towards personalized, digital, and locally supportive gifting solutions.

Key Developments in the Gift Card Sector in France

Product Launches and Innovations: Air France's Paperplane Gift Card. Air France has introduced the Paperplane gift card, which allows customers to purchase travel experiences for others. This initiative reflects the growing trend of using gift cards for travel and tourism, enabling users to book flights and related services as gifts.

WISHCARD™ is a leading provider of innovative gift card solutions, empowering businesses and consumers to celebrate life’s special moments with ease and convenience. With a diverse portfolio of customizable gift card products and a commitment to excellence, WISHCARD™ is revolutionizing the way people give and receive gifts worldwide.

Strategic Partnerships

Givex and Retailers: Givex, a global gift card platform, has partnered with French retailers to launch its Digital Ecommerce Module. This feature allows consumers to customize e-gift cards with videos and animations, providing a more personalized gifting experience. These partnerships aim to drive the adoption of digital gift cards and improve customer engagement.

InComm Payments and Roblox Corporation: InComm Payments, a fintech company, has partnered with Roblox Corporation to launch Roblox Gift Cards in France. This collaboration targets the growing online gaming market, providing a new avenue for gift card usage and adoption.

Regulatory Changes

Minimum Validity Period: In France, gift cards must have a minimum validity period of one year. This regulation ensures that consumers have ample time to use their gift cards, promoting consumer confidence in purchasing them.

Ban on Activation Fees: European regulations prohibit activation fees and other charges related to the use of gift cards. This means that consumers can use their gift cards without incurring additional costs, which enhances the attractiveness of gift cards as a gifting option.

Consumer Protection Initiatives: The French government has been active in promoting local businesses through gift card initiatives, particularly in the context of economic recovery following the pandemic. Local governments have implemented programs to encourage the purchase of gift cards from local retailers, supporting community economic activity.

Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

Scope

Total Spend on Gifts in France

• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in France

• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Gift Card Market Size by Consumer Segment in France

• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in France

• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size

Gift Card Market Size by Retail Consumer in France

• By Functional Attribute
• By Occasion
• Festivals & Special Celebration Days
• Milestone Celebration
• Self-Use
• Other
• Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in France

• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in France

• By Functional Attribute
• By Occasion
• Employee Incentive
• Sales Incentive
• Consumer Incentive
• By Scale of Business

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in France

• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in France

• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in France

• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:

• Carrefour SA
• E Leclerc
• ITM Enterprises SA
• Auchan Group SA
• Systéme U Centrale Nationale Sa
• Schwarz Beteiligungs GmbH
• Amazon.com Inc

Reasons to buy

• Comprehensive understanding of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in France.
• Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.
• Learn about the attitudes and behaviours of consumers in France: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.
• Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
• Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.