France Metal Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

During the forecast period, the France metal packaging market is expected to register a CAGR of 3.4%.Metal packaging is gaining traction in the market as it is recyclable. Due to their significant recycling infrastructure, packaging materials such as aluminum and steel are the two primary raw materials for packaging.

Key Highlights

• Owing to the increasing tourism and the consumption of both alcoholic and non-alcoholic beverages, such as beer and carbonated drinks, in the region, a significant demand for metal cans is generated. The market for beer packaging has moved away from refillable glass bottles and toward cans.
• European companies prefer to market the fact that their products are packed with sustainable materials. In many cases, green or eco-friendly packaging is a critical factor for consumers in the region when choosing a product. The need for metal packaging products such as aluminum cans in the European area has always been on the higher side.
• Companies are focused on promoting their packaging solutions through innovative solutions. For instance, in June this year, Henkel Adhesive Technologies participated in the Paris Packaging Week of the current year to showcase its comprehensive range of adhesive packaging products. The company allowed consumers to view its aluminum slug and the aerosol cans used to coat the finished packaging from the inside and outside. Such initiatives by the companies will leverage the market for metal packaging.
• However, metal intake from food contact materials and the associated health risks have been of increasing concern. The food industry and consumers need to be more aware of the health risks associated with metallic aluminum. The packaging industry should investigate further or take measures to ensure consumer safety.
• With a significant share in the metal packaging market, the food and beverage industry was witnessing demand amidst the COVID-19 pandemic as the industry fell under the category of an essential commodity. There was an increasing demand for packaged food products, including meat, vegetables, and fruits. The imposition of lockdown orders in Europe resulted in an increase in demand for food cans as people stockpile canned goods. There was also an increase in demand for beverage cans as consumers transitioned to socially distant home consumption. Further, the Russia-Ukraine war had an impact on the overall packaging ecosystemas well.

Key Market Trends

Cans to Gain Significant Growth in the Country

• Cans have been recognized for their properties, such as ease of use and availability, which aided the adoption of metal cans in several packaging applications over the last few years. Additionally, consumer trends, such as a preference for small-size and multi-pack packaging formats, are helping the global metal can industry's volume demand growth. ​
• Increasing demand for mini-cans has been observed. Therefore, beverage companies in the region offer mini-cans, which generally contain smaller volumes of product and cost less than traditional canned products. This trend is resulting in more substantial unit consumption. Furthermore, with increasing environmental concerns, consumers are demanding metal cans owing to their low environmental impact.
• According to a recent survey by Hospitality ON in March this year, a double-digit rise has been observed in tourism. The Paris Region welcomed 22.6 million French and international visitors last year, an increase of 30% compared to the previous year. This increase was mainly focused on June to December last year, with these six months accounting for 80% of the Paris Region's tourism activity for the year. Increased tourism helps the market grow with the high consumption of alcoholic and non-alcoholic beverages.
• Moreover, as of March last year, European Aluminum and Metal Packaging Europe launched a joint roadmap to achieve 100% aluminum beverage can recycling by 2030. Some key stakeholders are aluminum producers of can sheets, manufacturers of aluminum beverage cans, and recyclers of used aluminum beverage cans. Such initiatives drive the market for can packaging in the country.
• Further, according to a survey by Mundolatas in June this year, France has some of the most modern production lines in Europe since 80% of the cans sold are manufactured in the country. The many advantages of this technology can continue to appeal to all generations of consumers. Evidence of its success is that nearly eight out of 10 French people - 79% - drink canned beverages. With the reduction of plastic products, the expansion of cans for new types of beverages is progressing in the country.

Increasing Demand for Aluminum Material

• Metal packaging is being predominantly adopted in various end-user verticals. Concerned authorities such as Metal Packaging Europe are making multiple investments and collaborations in Europe. Aluminum's ability to keep food and beverages fresh, as well as its lightweight, are two key factors driving a surge in interest among food and beverage companies.
• Over time, brands in developing nations have realized aluminum's highly appealing sustainable quotient, giving aluminum cans a significant boost. Alongside the traditional usage of aluminum cans in the cosmetic and personal care industries, the increased stress on recyclability drives the studied market.
• Furthermore, there has been steady growth in sodas, energy drinks, sparkling waters, and increasingly craft beer. Aluminum cans are one of the most sustainable beverage packages and are infinitely recyclable. They also chill quickly, providing a superior metal canvas to print on and, more importantly, protecting the flavor and integrity of consumers' favorite beverages.
• Companies are focused on innovating new products. For example, Danone's Evian, based in France, recently launched its latest sparkling water in aluminum cans.The mineral water brand has long used 100% recyclable bottles. However, with aluminum cans' superior recycling rate, the new format is anticipated to improve the brand's circularity significantly.
• The surge in consumer demand for convenience and healthier food because of the busy lifestyle, especially among working-class people, product innovation, and the rise in the number of quick-service restaurants are expected to drive the canned product market. ​
• Furthermore, as environmental concerns grow, consumers prefer food cans due to their low environmental impact. The high recyclability of metal cans is one of the significant drivers of the market studied.

Competitive Landscape

The metal packaging market in France is fragmented, with key players such as Ball Corporation, Ardagh Group, Crown Holdings Inc., Tecnocap S.p.A., Can-Pack SA, and others present.The players in the market are concentrating on expanding their reach with strategic initiatives such as mergers and acquisitions, partnerships, capacity expansion, and product innovation.

Crown Holdings, Inc. launched a newly designed corporate website in October 2022 to talk about how metal packaging helps build brands, show off the format's strong sustainability credentials, and keep people up to date on the company's most important environmental, social, and governance (ESG) achievements.

In February 2022, Tecnocap S.p.A. received an award at the UK Packaging Awards for its 100% PCR aluminum bottle. It was awarded because of its low carbon footprint and ability to refill and reuse. The 28-mm aluminum bottle cap can be easily recycled.

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