Key Highlights
- The demand for AC motors in Germany will witness high growth due to substantial investment in infrastructure development and industrialization, increased focus on expansion of the production sector, and continued energy investments.
- The country plays a crucial role in harnessing automation technologies to improve manufacturing productivity, as evidenced by the Industry 4.0 initiative, which aims to provide resources and finance to build smarter factories. Additionally, increasing adoption of HVAC systems, infrastructure upgrades, and growth in the power and energy sector are expected to play a key role in the market growth.
- Also, the industries with high processing needs and the need to increase or decrease the process flow are driving the demand for AC motors in the country. The oil and gas, wastewater, food, chemical, and heavy machinery industries are among the prime end-user industries for these motors. Thus, there is an increasing demand for automated and efficient systems, which help improve and reduce the power costs with each unit produced.
- Germany is the most significant production and processing center and is considered one of the most competitive countries in the world. The industry is characterized primarily by the small and medium enterprise SME sector, which includes nearly 6,000 companies. The country is home to major national and international players, including the Südzucker, Dr. Oetker Group, Mondelēz Deutschland, Arla, Nestlé, and Cargill.
- Typically, food processors in Germany source ingredients from local manufacturers or importers. Only large processors import raw materials directly from foreign suppliers. Rising consumer spending on food and beverage products is expected to boost demand for AC motors for filling and packaging machines in the country's F&B sector.
- Moreover, the higher initial investment in purchasing and installing AC motors continues to be one of the vital, challenging factors for the growth of the market studied. Also, despite recent developments, the power consumption of AC motors continues to be one of the critical issues that will challenge the growth of the market in Germany.
Germany AC Motor Market Trends
Induction Motors Hold Significant Market Share
- An industrial induction AC motor is known for its reliability, low cost, and ability to provide high starting torque as it is operated on the principle of electromagnetic induction, where the electromagnetic induction from the magnetic field generated by the stator produces an electric current in the rotor.
- These motors are generally less expensive than other motors, making them a cost-effective choice for industrial applications. They are commonly used in pumps for water supply, irrigation, and wastewater treatment systems. These motors are used in industrial fans and blowers for ventilation, cooling, and air circulation.
- Also, the increasing water consumption in various verticals, like agriculture, irrigation, public supply, domestic use, and energy production, in Germany will likely drive the growth of the market.
- Also, Germany is one of the classic European mining regions with a long tradition in the extraction and processing of minerals. The country's mining industry has traditionally been focused on extracting lignite, coal, and other minerals. Moreover, Germany plans to increase investment in mining for the future innovation economy and aims to provide the necessary resources for industrial growth.
- Also, the government is focusing on making investments to support the country's mining sector, further supporting the market growth. For instance, in April 2023, the German government announced plans to invest up to EUR 2 billion (USD 2.19 billion) to support mining activities of critical raw materials necessary for the country's green transition, thus driving the demand for AC motors during the projected timeline.
The Power Generation Industry is Expected to Grow Significantly
- The power generation industry deals with the production and distribution of electricity. AC motors are mainly deployed in these industries to meet the need for power transmission efficiency and waste reduction.
- The demand for AC motors will increase in the power generation industry as they are widely used in cooling systems and steam cycle pumps, exhaust system fans, fuel supply, environmental systems, and various support systems such as compressed air.
- The country has been the global pioneer in applying renewable energy and environmental technologies. Germany aims to cut CO2 emissions by 80% and increase the share of renewable energy in total energy consumption to 60% by 2050. The country continuously invests in grid expansion, offshore wind, photovoltaics, and energy storage projects, along with the implementation of a new, smart energy infrastructure that can balance the fluctuating supply of renewable sources.
- Moreover, the rising government initiative and investment to expand the country's renewable energy sector will further drive the market growth. For instance, in August 2023, the German government announced the construction of hydrogen and gas-fired power plants while offering government incentives, as the government aims for 80% of the electricity consumed in Germany to come from renewable sources by 2030. The European Commission will approve the subsidies.
- Additionally, the rising investment in power plant projects is expected to create opportunities for the market. For instance, RWE, a German utility, announced increased capital expenditure on green projects by investing EUR 55 billion (USD 59.2 billion) across renewable energy (RE), batteries, flexible generation, and hydrogen projects worldwide by 2030.
Germany AC Motor Industry Overview
The German AC motor market is competitive with various large, medium, and small players. The United States AC motors industry players are introducing new innovative products to cater to the growing consumer demands. Major players in the market include Siemens AG, Nidec Corporation, WEG Germany GmbH, TECO Electric Europe Ltd, and ABB Limited. Technological advances in various industries, including healthcare, energy, and infrastructure, will boost the market growth.In September 2023, WEG announced the acquisition of the industrial electric motors and generators business of Regal Rexnord Corporation, a global manufacturer of electromechanical equipment. The acquisition will support the ongoing growth of the WEG Group in the industrial electric motors and generators markets by incorporating recognized brands and a product line that complements the Group's current portfolio.
In July 2023, Siemens AG announced that it would invest EUR 1 billion (USD 1.10 billion) in Germany to boost the country's innovative strength. Through this investment, the company will expand its development and manufacturing capacities, further enabling Siemens to accelerate its overall growth, drive innovation, and increase its resilience.
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Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- ABB Ltd
- Siemens AG
- Nidec Corporation
- WEG Germany GmbH
- Johnson Electric Holdings Limited
- Fuji Electric Co. Ltd
- TECO Electric Europe Ltd
- MENZEL Elektromotoren GmbH
- Dunkermotoren
Methodology
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