Germany’s e-cigarette market is one of Europe’s largest and is traditionally characterised by its large vaping population and reliance on advanced open systems, normally used by vaping hobbyists. However, the past few years have seen plenty of regulation changes and shifts in consumer patterns. Some of these shifts - like the growth of disposables and the trend towards simpler devices - follow global trends seen across nearly all markets, but local regulation changes, like the introduction of an e-liquid excise tax, have uniquely shaped the German e-cig market.
This report will analyse the current state of the German e-cigarette market and how it has changed in the last 12 months, covering everything from vaping population to e-liquids and hardware.
The market report will provide you with:
- A clear and detailed understanding of current market size and structure, enabling you to confidently identify where your business and your products stand within the market.
- The ability to plan ahead for developing trends.
- A strategic picture of consumers, retail channels, and product preferences.
- Understanding of major competitor brands and their position within the market.
- In-depth discussion of the most important topics for the specific market, with historic and future influences on change identified and comparisons made to other national markets.
- Detailed data in graphical form.
Table of Contents
- Executive summary
- Introduction and regulatory framework
- Market size and forecast
- Retail channels
- Shifts in form factors
- Stalled disposable growth
- Shifting to simpler hardware
- Effect of e-liquid tax on the German market
- E-liquid availability and popularity
- Conclusion
