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Dietary Supplements in Germany

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    Report

  • 27 Pages
  • December 2023
  • Region: Germany
  • Euromonitor International
  • ID: 313091
Most areas of dietary supplements continued to grow in volume and current value terms in 2023, albeit generally at quite modest rates, particularly in volume terms. Sales have been hit by the saturated nature of dietary supplements as well as the increasing competition from products like sports nutrition. Consumers feel less in need of immunity-boosting supplements, while high inflation and related cost-of-living problems are leading consumers to prioritise when making purchasing decisions.

The Dietary Supplements in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DIETARY SUPPLEMENTS IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dietary supplements stabilises
  • Energy-boosting supplements in demand
  • Dietary supplements remains highly fragmented
PROSPECTS AND OPPORTUNITIES
  • Dietary supplements expected to register stable growth over the forecast period
  • E-commerce is expected to continue to develop and grow as a distribution channel
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN GERMANY
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2018-2023
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2022-2023
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources