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Germany Online Retail Market to 2027

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    Report

  • 50 Pages
  • November 2023
  • Region: Germany
  • MarketLine
  • ID: 5927879
Description Jump to:
Online Retail in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The online retail market is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
  • The German online retail sector had total revenues of $71.9 billion in 2022, representing a compound annual growth rate (CAGR) of 9.3% between 2017 and 2022.
  • The electrical & electronics retail segment accounted for the sector's largest proportion in 2022, with total revenues of $23.4 billion, equivalent to 32.6% of the sector's overall value.
  • In 2022, the German online retail sector experienced contraction due to smartphone saturation and reduced consumer spending. The economic slowdown, inflation, and increased energy prices contributed to decreased consumer spending on online retail, resulting in a dip in the market. For instance, consumer price inflation in Germany in 2022 stood at 6.9%, an increase from 3.1%, according to GlobalData.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Germany
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Germany
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Germany online retail market with five year forecasts

Reasons to Buy

  • What was the size of the Germany online retail market by value in 2022?
  • What will be the size of the Germany online retail market in 2027?
  • What factors are affecting the strength of competition in the Germany online retail market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Germany's online retail market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Company Profiles
7.1. Amazon.com, Inc.
7.2. Zalando SE
7.3. MediaMarktSaturn Retail Group GmbH
7.4. Lidl Dienstleistung GmbH & Co KG
7.5. notebooksbilliger.de AG
7.6. Otto GmbH & Co KG
8 Macroeconomic Indicators
8.1. Country data
9 Appendix
9.1. Methodology
9.2. Industry associations
9.3. Related research
9.4. About the Publisher
List of Tables
Table 1: Germany online retail sector value: $ million, 2017-22
Table 2: Germany online retail sector category segmentation: % share, by value, 2017-2022
Table 3: Germany online retail sector category segmentation: $ million, 2017-2022
Table 4: Germany online retail sector geography segmentation: $ million, 2022
Table 5: Germany online retail sector distribution: % share, by value, 2022
Table 6: Germany online retail sector value forecast: $ million, 2022-27
Table 7: Amazon.com, Inc.: key facts
Table 8: Amazon.com, Inc.: Annual Financial Ratios
Table 9: Amazon.com, Inc.: Key Employees
Table 10: Amazon.com, Inc.: Key Employees Continued
Table 11: Zalando SE: key facts
Table 12: Zalando SE: Annual Financial Ratios
Table 13: Zalando SE: Key Employees
Table 14: MediaMarktSaturn Retail Group GmbH: key facts
Table 15: MediaMarktSaturn Retail Group GmbH: Key Employees
Table 16: Lidl Dienstleistung GmbH & Co KG: key facts
Table 17: Lidl Dienstleistung GmbH & Co KG: Key Employees
Table 18: notebooksbilliger.de AG: key facts
Table 19: notebooksbilliger.de AG: Key Employees
Table 20: Otto GmbH & Co KG: key facts
Table 21: Otto GmbH & Co KG: Key Employees
Table 22: Otto GmbH & Co KG: Key Employees Continued
Table 23: Germany size of population (million), 2018-22
Table 24: Germany gdp (constant 2005 prices, $ billion), 2018-22
Table 25: Germany gdp (current prices, $ billion), 2018-22
Table 26: Germany inflation, 2018-22
Table 27: Germany consumer price index (absolute), 2018-22
Table 28: Germany exchange rate, 2018-22
List of Figures
Figure 1: Germany online retail sector value: $ million, 2017-22
Figure 2: Germany online retail sector category segmentation: $ million, 2017-2022
Figure 3: Germany online retail sector geography segmentation: % share, by value, 2022
Figure 4: Germany online retail sector distribution: % share, by value, 2022
Figure 5: Germany online retail sector value forecast: $ million, 2022-27
Figure 6: Forces driving competition in the online retail sector in Germany, 2022
Figure 7: Drivers of buyer power in the online retail sector in Germany, 2022
Figure 8: Drivers of supplier power in the online retail sector in Germany, 2022
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Germany, 2022
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Germany, 2022
Figure 11: Drivers of degree of rivalry in the online retail sector in Germany, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon.com, Inc.
  • Zalando SE
  • MediaMarktSaturn Retail Group GmbH
  • Lidl Dienstleistung GmbH & Co KG
  • notebooksbilliger.de AG
  • Otto GmbH & Co KG

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About the Market

The Online Retail market is a subset of the Internet and E-Commerce industry. It involves the sale of goods and services over the internet, typically through a website or mobile app. Online Retailers offer a wide range of products, from clothing and electronics to groceries and home goods. Customers can purchase items directly from the retailer, or through third-party marketplaces. Many Online Retailers also offer services such as delivery, customer service, and product reviews. Online Retailers have become increasingly popular in recent years, as they offer convenience and competitive prices. Customers can shop from the comfort of their own home, and often receive their purchases within a few days. Online Retailers also provide customers with a wide selection of products, allowing them to compare prices and find the best deals. Some of the major companies in the Online Retail market include Amazon, Walmart, eBay, Target, and Best Buy. These companies offer a variety of products and services, and have become some of the most successful businesses in the industry. Show Less Read more

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