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Video Games in Germany

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    Report

  • 24 Pages
  • June 2024
  • Region: Germany
  • Euromonitor International
  • ID: 1949064
Video games in Germany continued to record positive growth in 2023 as the trend for gaming remained prevalent, ensuring value sales remained significantly higher than pre-pandemic levels. The category has acquired a huge number of gamers in Germany, especially during the pandemic, and although the number is now reaching the optimal phase, these “new” gamers continued to invest in their hobby in 2023.

The Video Games in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Console games as main growth driver of video games in 2023
  • Trend towards mobile and digital games in Germany
  • PlayStation 5 and Xbox Series are booming, while Nintendo Switch struggles
PROSPECTS AND OPPORTUNITIES
  • Hardware sales to remain cyclical while software sales to maintain steady growth
  • Sales of AR/VR headsets hindered by financial barriers
  • In-game purchases to remain leading source of value sales generation
CATEGORY DATA
  • Table 1 Sales of Video Games by Category: Value 2018-2023
  • Table 2 Sales of Video Games by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Video Games: % Value 2019-2023
  • Table 4 LBN Brand Shares of Video Games: % Value 2020-2023
  • Table 5 NBO Company Shares of Video Games Hardware: % Value 2019-2023
  • Table 6 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
  • Table 7 NBO Company Shares of Video Games Software: % Value 2019-2023
  • Table 8 Distribution of Video Games by Format: % Value 2018-2023
  • Table 9 Distribution of Video Games Hardware by Format: % Value 2018-2023
  • Table 10 Distribution of Video Games Software by Format: % Value 2018-2023
  • Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
  • Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
  • Table 13 Forecast Sales of Video Games by Category: Value 2023-2028
  • Table 14 Forecast Sales of Video Games by Category: % Value Growth 2023-2028
TOYS AND GAMES IN GERMANY
EXECUTIVE SUMMARY
  • Toys and games in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?
MARKET DATA
  • Table 15 Sales of Toys and Games by Category: Value 2018-2023
  • Table 16 Sales of Toys and Games by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Toys and Games: % Value 2019-2023
  • Table 18 LBN Brand Shares of Toys and Games: % Value 2020-2023
  • Table 19 Distribution of Toys and Games by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Toys and Games by Category: Value 2023-2028
  • Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources