Global gift card market experienced robust growth during 2020-2024, achieving a CAGR of 9.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.5% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 566.6 billion to approximately USD 822.0 billion.
This report provides a detailed data-centric analysis of the gift card sector in key global markets, covering market opportunities and risks across consumer segments (retail and corporate); product categories; retail sectors; and store formats. With over 100+ KPIs at the regional and country level, this report provides a comprehensive understanding of gift card market dynamics.
It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This title is a bundled offering, comprising 1 global, 6 regional and 20 country reports.
- Global Report - Global Gift Card and Incentive Card Market Intelligence (Databook)
- Regional Report 1 - North America Gift Card and Incentive Card Market Intelligence (Databook)
- Regional Report 2 - Europe Gift Card and Incentive Card Market Intelligence (Databook)
- Regional Report 3 - Latin America Gift Card and Incentive Card Market Intelligence (Databook)
- Regional Report 4 - Middle East Gift Card and Incentive Card Market Intelligence (Databook)
- Regional Report 5 - Asia Pacific Gift Card and Incentive Card Market Intelligence (Databook)
- Regional Report 6 - Africa Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 1 - Argentina Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 2 - Australia Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 3 - Brazil Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 4 - Canada Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 5 - China Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 6 - France Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 7 - Germany Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 8 - India Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 9 - Indonesia Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 10 - Italy Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 11 - Kenya Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 12 - Mexico Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 13 - Nigeria Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 14 - Philippines Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 15 - Russia Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 16 - South Africa Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 17 - Thailand Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 18 - United Arab Emirates Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 19 - United Kingdom Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 20 - United States Gift Card and Incentive Card Market Intelligence (Databook)
Key Insights
The global gift card market is evolving rapidly, driven by digital innovation, e-commerce expansion, and shifting consumer behaviors. Unlike regional markets emphasizing localized trends such as government-backed digital initiatives in Asia-Pacific or sustainability in Europe, the global landscape is shaped by technological advancements, increased corporate adoption, and changing consumer gifting preferences.Digital and E-Gift Cards Surpassing Physical Cards
- Digital gift cards are now the preferred choice for consumers due to their convenience, security, and instant delivery. Online sales account for a significant portion of the global gift card market, reflecting a broader shift towards digital gifting solutions.
- Mobile wallets such as Apple Pay, Google Pay, and regional payment platforms are increasingly integrating digital gift cards, making them more accessible and seamless for users.
- Retailers and payment providers are enhancing digital gift card functionalities, including in-app purchases and real-time balance tracking, to encourage wider adoption.
Personalization and Customization Enhancing Consumer Engagement
- Technological advancements have enabled personalized digital gift cards with custom messages, designs, and even video greetings, making them more appealing than generic alternatives.
- Retailers use AI-driven recommendations to suggest tailored gift card options based on consumer preferences and previous purchase behaviors, increasing conversion rates.
- Brands leverage digital gift cards for gamified experiences, including surprise discounts or personalized reward incentives upon redemption.
Corporate Adoption Expanding Beyond Traditional Incentives
- Companies worldwide incorporate gift cards into employee benefits, wellness programs, and corporate incentives. Gift cards provide a flexible alternative to cash bonuses, allowing employees to select rewards that suit their preferences.
- Businesses are integrating gift cards into customer loyalty programs, leveraging them as promotional tools to encourage repeat purchases and engagement.
- The rise of the gig economy has led to increased demand for gift cards as payment alternatives for freelancers, contractors, and remote workers.
Sustainability and Eco-Friendly Initiatives Gaining Traction
- Consumers and businesses increasingly seek environmentally responsible alternatives to traditional plastic gift cards. Digital gift cards reduce the carbon footprint associated with manufacturing and logistics.
- Some retailers have introduced biodegradable or recycled-material gift cards, catering to eco-conscious consumers who prefer sustainable gifting options.
- Companies that prioritize sustainability in their gift card offerings strengthen their brand reputation and align with consumer expectations for responsible business practices.
Integration of Advanced Technologies Transforming the Market
- Blockchain is being explored as a secure and transparent method to manage gift card transactions, preventing fraud and increasing consumer trust.
- Augmented Reality (AR) experiences are being integrated into gift card platforms, allowing recipients to interact with digital content or access personalized shopping experiences upon redemption.
- AI and machine learning are enhancing fraud detection mechanisms, ensuring greater security and trust in digital gift card transactions.
Competitive Landscape of the Global Gift Card Market
The global gift card industry is characterized by strong competition between established financial institutions, fintech companies, and major retailers. As digital solutions dominate, businesses innovate to differentiate themselves and capture market share.Key Market Trends and Players
- Retailer-Specific Gift Cards: Major global retailers such as Amazon, Walmart, and Alibaba continue leading the market with branded gift card programs tailored for individual consumers and corporate clients.
- Fintech-Led Solutions: Companies like Blackhawk Network and InComm Payments are expanding their reach by integrating digital gift card solutions with e-commerce and mobile payment platforms.
- Emerging Startups: Innovative startups are entering the market with features such as instant peer-to-peer gift card transfers and cryptocurrency-backed gift cards, appealing to tech-savvy consumers.
Recent Developments and Strategic Partnerships
- Hallmark's QR-Based Gift Cards: Hallmark introduced a new greeting card line that includes embedded QR codes, allowing users to seamlessly access and redeem digital gift cards.
- Moonpig's Market Adjustments: UK-based Moonpig reported financial losses following challenges in its experience-based gift card segment, highlighting evolving consumer preferences in the market.
- Regulatory Compliance Enforcement: Card Compliant LLC faced legal scrutiny for aiding H&M in retaining unredeemed gift card funds, underscoring the importance of adherence to financial regulations.
Outlook for the Next 2-4 Years
- Digital gift cards will dominate as e-commerce and mobile payment adoption accelerate, reducing the reliance on physical formats.
- Corporate incentives will expand, with businesses integrating gift cards into employee engagement and loyalty strategies.
- With retailers focusing on eco-friendly alternatives to traditional plastic gift cards, sustainability-driven initiatives will increase.
- Technological advancements will redefine security and engagement, with blockchain, AI, and AR playing key roles in fraud prevention and interactive gifting experiences.
- Regulatory oversight will intensify, pushing businesses to enhance transparency in gift card policies, expiration terms, and consumer protection measures.
Scope
This report provides in-depth, data-centric analysis of global gift card industry through 2700+ tables and 7500+ charts, across 20 countries, 6 regions and overall global report. Below is a summary of key market segments at regional and country level.Total Spend on Gifts
- By Consumer Segment (Retail and Corporate)
- By Product Categories (13 Segments)
- By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments
- Gross Load Value
- Transaction Value
- Unused Value
- Average Value Per Transaction
- Transaction Volume
- Average Value of Card Purchased
- Number of Cards
Gift Card Market Size by Consumer Segment
- Retail Consumer
- Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size
- By Retail Consumer
- By Retail Purchase Occasion
- By Corporate Consumer
- By Corporate Purchase Occasion
- By Company Size
Gift Card Market Size by Retail Consumer
- By Functional Attribute
- By Occasion
- Festivals & Special Celebration Days
- Milestone Celebration
- Self-Use
- Other
- Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics
- Consumer Purchase Behaviour
- Gift Card Buyer by Age Group
- Gift Card Buyer by Income Level
- Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer
- By Functional Attribute
- By Occasion
- Employee Incentive
- Sales Incentive
- Consumer Incentive
- By Scale of Business
Gift Spend by Product Categories (Split by Retail and Corporate Consumers)
- Food & Beverage
- Health, Wellness & Beauty
- Apparel, Footwear & Accessories
- Books & Media Products
- Consumer Electronics
- Restaurants & Bars
- Toys, Kids, and Babies
- Jewelry
- Sporting Goods
- Home & Kitchen Accessories & Appliances
- Travel
- Entertainment & Gaming
- Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)
- Ecommerce & Department Stores
- Restaurants & Bars
- Supermarket, Hypermarket, Convenience Store
- Entertainment & Gaming
- Specialty Stores
- Health & Wellness
- Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)
- Gift Card Online Sales
- Gift Card Offline Sales
- 1st Party Sales
- 3rd Party Sales
- Sales Uplift
Gift Card Purchase by Payment Method
- Credit Card
- Debit Card
- Bank Transfer
- Prepaid Card
- Digital & Mobile Wallet
- BNPL & Other Digital Payment
- Cash
Market share by retailers for key countries (325 retailers)
Reasons to buy
- Comprehensive comprehension of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for global gift and incentive cards.
- Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.
- Learn about the attitudes and behaviours of consumers: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.
- Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
- Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.
Table of Contents
Companies Mentioned
- 7-Eleven
- 7-Eleven Japan
- 99 Speedmart
- A101
- AB
- Abdullah AlOthaim Supermarket
- Action
- Aeon
- Aeon Big
- AEON Retail
- Åhléns
- Ahold Delhaize
- Al Nahdi
- Albert Heijn
- Al-Dawaa pharmacies
- Aldi
- Aldi Group
- Alfa Midi
- Alfamart
- Alibaba (China inc. all brands)
- Alkosto
- Allergo
- Amazon
- Amazon India
- Amazon Japan
- Amazon Turkey
- Amazon.ae
- Americanas
- Apotek 1
- Apple
- Apple Store
- Ara
- Argos
- Arnotts
- ASDA
- Auchan
- Axfood
- Be (Shufersal's Drugstore Chain)
- Belle (All brands)
- Biedronka
- Big C Extra
- Big C Supercenter
- Big W
- BigBasket
- Billa
- BIM
- Blokker
- Bodega Aurrera
- Briscoe Group
- Brown Thomas
- Bunnings
- Bunnpris
- Canadian Tire
- CapitaLand Malls
- Carrefour
- Carrefour Hypermarket
- Carrefour Hypermarket (Franchises)
- Carrefour Market
- CarrefourSA
- Carulla supermarkets
- Casas Bahia
- Cencosud SA
- Centra
- Central
- Checkers - All Brands
- Chedraui
- Choithrams
- Clas Ohlson
- Cohen Sales Warehouses Ltd
- Coles
- Colruyt
- Conad
- Consum
- Cool Blue
- Coop Extra
- Coop Italia
- Coop Obs!
- Coop Supermarkets
- Coop Sverige
- Coppel
- Cora
- Costco
- Costco Korea
- Coto Supermercado
- Countdown Supermarkets
- Courts
- Crai
- Croma
- Cruz Verde
- CU
- CVS Pharmacy
- Dagli`Brugsen & Lokalbrugsen
- Daimaru Matsuzakaya Department Stores
- Danube
- Denner
- Despar
- DIA Online
- Digitec Galaxus
- Dino
- Dis-Chem Pharmacy
- Disco
- dm
- Dollarama
- Dubai Duty Free
- Dunnes Stores
- E.Leclerc
- Easy Cencosud
- Edeka
- Edgars
- El Corte Inglés
- El Palacio de Hierro
- Elgiganten
- Elkjøp
- emart
- Empik
- Erafone
- Eroski
- Esselunga
- Euronics
- Eurospin
- Éxito hypermarkets
- Extra
- FairPrice Group
- Fakta
- Falabella
- FamilyMart
- Farmers Trading Company Ltd
- Fathalla
- Flipkart
- Foodland
- Fotex
- Four Square
- Galaxias
- Game
- Giant
- Global house
- Gourmet Market
- Grab
- Gramedia
- Gruppo Selex
- Gruppo Végé
- Guardian
- Harvey Norman
- Havan
- HEMA
- Hero
- Himart
- Hofer
- Home Depot
- Home Hardware
- Homeplus Hypermarket
- HomePro
- Hypermart
- HyperPanda
- ICA Gruppen
- IGA
- Ikea
- Indomaret
- Intermarché
- Intermarché Super
- Ito-Yokado
- Jarir
- JB Hi-Fi
- JD.Com
- Jollibee
- Jumbo
- Jumbo Cencosud
- Jysk Nordic
- Kaufland
- kazyon
- K-Citymarket
- Kheir Zaman
- Kiwi
- K-Market
- Kmart
- Kotsovolos
- K-Rauta
- Kroger
- K-Supermarket
- K-Tronix
- Kvickly
- La Anónima
- Landi
- Lawson
- Lazada
- LC Waikiki
- Leroy Merlin
- Lider Express
- Lider Hiper
- Lidl
- Lifestyle
- Liverpool
- Loblaw
- Lotte Department Store
- Lotte Mart
- Lotus's Malaysia
- LuLu Hypermarket
- Magazine Luiza
- Mall Gift Cards
- Manor
- Marks & Spencer
- Más Online (Changomas)
- Masoutis
- Matahari Department Store
- Media Expert
- Media Markt
- MediaMarkt
- Meny
- Merav - Mazon Kol
- MercadoLibre
- Mercadona
- Mercury Drug
- MerkurMarkt
- Metro Market
- Mi Bodega Aurrera
- Migros
- Mitre 10
- Morrisons
- MPREIS
- Mr. D.I.Y.
- MRP
- My Market
- Myntra
- Natura Cosméticos SA
- Netto
- Netto Marken
- New World
- NewCore Outlet
- Nykaa
- Okay
- Olimpica
- Olive Young
- Omar Effendi
- Onninen
- Oxxo
- PAK`nSAVE
- Panda
- Paris Cencosud
- Penny
- Pep
- Pick n Pay
- Plus
- Primark
- Prisma
- Publix
- Puregold Price Club
- qoo10
- RadioShack
- Ragab Sons
- Rakuten
- Rami Levy
- Real Canadian Superstore
- Reliance Retail
- Rema 1000
- REWE
- Ripley
- Robinsons Supermarket
- RT Mart
- RTV Euro AGD
- Safeway
- Sainsbury's
- Sam`s Club
- Samsung
- Santa Isabel Cencosud
- Sephora
- Sharaf DG
- Sheng Siong
- Shinsegae Department Store
- Shopee
- Shoppers Drug Mart
- Shoppers Stop
- Shoprite
- Shufersal Deal
- Siam Makro
- Sklavenitis
- SM Hypermarket
- S-market
- Sodimac
- Sodimac Homecenter
- Şok Marketler
- Spar
- Spinneys
- Stokrotka
- Super Brugsen
- Super Indo
- Super U
- Superbodega Acuenta
- Super-Pharm
- Supervalu
- Systembolaget
- Tamimi Markets
- Tanishq
- Target
- Teknosa
- Tesco
- Tesco Hypermarket
- Tesco Superstore
- The SM Store
- The Warehouse
- Tiv Taam
- Todo Dia
- Tokmanni
- Tops market
- Transmart Carrefour
- Unimarc
- Unimart
- Uniqlo
- Vea
- Verkkokauppa
- Victory
- Vip.com
- Virgin Megastore
- Volg
- Waitrose & Partners
- Walgreens
- Walmart
- Walmart Supercenter
- Watsons
- Woolworths Supermarkets
- Woolworths Food
- Wumart Superstore
- Yesh
- Yeynot Bitan
- Yodobashi Camera
- Yonghui Superstores Group
- Zabka
- Zalando
- Zara
- 7-Eleven
- 7-Eleven Japan
- 99 Speedmart
- A101
- AB
- Abdullah AlOthaim Supermarket
- Action
- Aeon
- Aeon Big
- AEON Retail
- Åhléns
- Ahold Delhaize
- Al Nahdi
- Albert Heijn
- Al-Dawaa pharmacies
- Aldi
- Aldi Group
- Alfa Midi
- Alfamart
- Alibaba (China inc. all brands)
- Alkosto
- Allergo
- Amazon
- Amazon India
- Amazon Japan
- Amazon Turkey
- Amazon.ae
- Americanas
- Apotek 1
- Apple
- Apple Store
- Ara
- Argos
- Arnotts
- ASDA
- Auchan
- Axfood
- Be (Shufersal's Drugstore Chain)
- Belle (All brands)
- Biedronka
- Big C Extra
- Big C Supercenter
- Big W
- BigBasket
- Billa
- BIM
- Blokker
- Bodega Aurrera
- Briscoe Group
- Brown Thomas
- Bunnings
- Bunnpris
- Canadian Tire
- CapitaLand Malls
- Carrefour
- Carrefour Hypermarket
- Carrefour Hypermarket (Franchises)
- Carrefour Market
- CarrefourSA
- Carulla supermarkets
- Casas Bahia
- Cencosud SA
- Centra
- Central
- Checkers - All Brands
- Chedraui
- Choithrams
- Clas Ohlson
- Cohen Sales Warehouses Ltd
- Coles
- Colruyt
- Conad
- Consum
- Cool Blue
- Coop Extra
- Coop Italia
- Coop Obs!
- Coop Supermarkets
- Coop Sverige
- Coppel
- Cora
- Costco
- Costco Korea
- Coto Supermercado
- Countdown Supermarkets
- Courts
- Crai
- Croma
- Cruz Verde
- CU
- CVS Pharmacy
- Dagli`Brugsen & Lokalbrugsen
- Daimaru Matsuzakaya Department Stores
- Danube
- Denner
- Despar
- DIA Online
- Digitec Galaxus
- Dino
- Dis-Chem Pharmacy
- Disco
- dm
- Dollarama
- Dubai Duty Free
- Dunnes Stores
- E.Leclerc
- Easy Cencosud
- Edeka
- Edgars
- El Corte Inglés
- El Palacio de Hierro
- Elgiganten
- Elkjøp
- emart
- Empik
- Erafone
- Eroski
- Esselunga
- Euronics
- Eurospin
- Éxito hypermarkets
- Extra
- FairPrice Group
- Fakta
- Falabella
- FamilyMart
- Farmers Trading Company Ltd
- Fathalla
- Flipkart
- Foodland
- Fotex
- Four Square
- Galaxias
- Game
- Giant
- Global house
- Gourmet Market
- Grab
- Gramedia
- Gruppo Selex
- Gruppo Végé
- Guardian
- Harvey Norman
- Havan
- HEMA
- Hero
- Himart
- Hofer
- Home Depot
- Home Hardware
- Homeplus Hypermarket
- HomePro
- Hypermart
- HyperPanda
- ICA Gruppen
- IGA
- Ikea
- Indomaret
- Intermarché
- Intermarché Super
- Ito-Yokado
- Jarir
- JB Hi-Fi
- JD.Com
- Jollibee
- Jumbo
- Jumbo Cencosud
- Jysk Nordic
- Kaufland
- kazyon
- K-Citymarket
- Kheir Zaman
- Kiwi
- K-Market
- Kmart
- Kotsovolos
- K-Rauta
- Kroger
- K-Supermarket
- K-Tronix
- Kvickly
- La Anónima
- Landi
- Lawson
- Lazada
- LC Waikiki
- Leroy Merlin
- Lider Express
- Lider Hiper
- Lidl
- Lifestyle
- Liverpool
- Loblaw
- Lotte Department Store
- Lotte Mart
- Lotus's Malaysia
- LuLu Hypermarket
- Magazine Luiza
- Mall Gift Cards
- Manor
- Marks & Spencer
- Más Online (Changomas)
- Masoutis
- Matahari Department Store
- Media Expert
- Media Markt
- MediaMarkt
- Meny
- Merav - Mazon Kol
- MercadoLibre
- Mercadona
- Mercury Drug
- MerkurMarkt
- Metro Market
- Mi Bodega Aurrera
- Migros
- Mitre 10
- Morrisons
- MPREIS
- Mr. D.I.Y.
- MRP
- My Market
- Myntra
- Natura Cosméticos SA
- Netto
- Netto Marken
- New World
- NewCore Outlet
- Nykaa
- Okay
- Olimpica
- Olive Young
- Omar Effendi
- Onninen
- Oxxo
- PAK`nSAVE
- Panda
- Paris Cencosud
- Penny
- Pep
- Pick n Pay
- Plus
- Primark
- Prisma
- Publix
- Puregold Price Club
- qoo10
- RadioShack
- Ragab Sons
- Rakuten
- Rami Levy
- Real Canadian Superstore
- Reliance Retail
- Rema 1000
- REWE
- Ripley
- Robinsons Supermarket
- RT Mart
- RTV Euro AGD
- Safeway
- Sainsbury's
- Sam`s Club
- Samsung
- Santa Isabel Cencosud
- Sephora
- Sharaf DG
- Sheng Siong
- Shinsegae Department Store
- Shopee
- Shoppers Drug Mart
- Shoppers Stop
- Shoprite
- Shufersal Deal
- Siam Makro
- Sklavenitis
- SM Hypermarket
- S-market
- Sodimac
- Sodimac Homecenter
- Şok Marketler
- Spar
- Spinneys
- Stokrotka
- Super Brugsen
- Super Indo
- Super U
- Superbodega Acuenta
- Super-Pharm
- Supervalu
- Systembolaget
- Tamimi Markets
- Tanishq
- Target
- Teknosa
- Tesco
- Tesco Hypermarket
- Tesco Superstore
- The SM Store
- The Warehouse
- Tiv Taam
- Todo Dia
- Tokmanni
- Tops market
- Transmart Carrefour
- Unimarc
- Unimart
- Uniqlo
- Vea
- Verkkokauppa
- Victory
- Vip.com
- Virgin Megastore
- Volg
- Waitrose & Partners
- Walgreens
- Walmart
- Walmart Supercenter
- Watsons
- Woolworths Supermarkets
- Woolworths Food
- Wumart Superstore
- Yesh
- Yeynot Bitan
- Yodobashi Camera
- Yonghui Superstores Group
- Zabka
- Zalando
- Zara
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 8450 |
Published | February 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 614.7 Million |
Forecasted Market Value ( USD | $ 822 Million |
Compound Annual Growth Rate | 7.5% |
Regions Covered | Global |
No. of Companies Mentioned | 328 |