AI Content Marketing Global Market Report 2024

The AI content marketing market size has grown exponentially in recent years. It will grow from $2.55 billion in 2023 to $3.2 billion in 2024 at a compound annual growth rate (CAGR) of 25.3%. The growth observed in the historical period can be credited to advancements in data analytics, increasing demands for personalization, improvements in automation efficiency, enhanced customer engagement strategies, and more effective tracking of return on investment (ROI).

The AI content marketing market size is expected to see exponential growth in the next few years. It will grow to $7.96 billion in 2028 at a compound annual growth rate (CAGR) of 25.6%. The projected growth in the upcoming period can be attributed to several factors, including the adoption of natural language generation (NLG), optimization for voice search, predictive analytics utilization, the integration of AI chatbots and conversational marketing, and advancements in visual content recognition. Major trends anticipated in the forecast period include AI-powered content curation, hyper-personalization through AI, AI-driven content optimization, the emergence of AI-generated content, and the use of AI for content performance analytics.

The surge in demand for personalized content is anticipated to drive the growth of the AI content marketing market in the foreseeable future. Personalized content refers to information, messages, or experiences tailored for specific individuals or groups based on their preferences, behaviors, interests, or other characteristics. This increasing demand for personalized content stems from various factors such as consumer expectations, heightened competition, technological advancements, data accessibility, improved return on investment (ROI), and evolving consumer behaviors. AI content marketing leverages data-driven insights to create and deliver tailored content experiences to individual users, aiming to enhance engagement and conversion rates. For instance, data from Adobe Inc., a US-based software company, in December 2022 revealed that 67% of consumers in the USA prefer personalized offers that align with their unique spending habits, both online and offline. Consequently, the rising demand for customized content is fueling the expansion of the AI content marketing market.

Leading companies in the AI content marketing sector are pioneering innovative AI solutions, such as on-brand marketing content tools. On-brand marketing content encompasses promotional materials, messaging, and visuals that closely align with a company's brand identity, values, and persona, effectively conveying its unique selling propositions and resonating with its target audience. For instance, in March 2024, Adobe Inc., a US-based software company, introduced two new AI tools: GenStudio and Firefly. GenStudio equips marketing teams with AI-driven capabilities for rapid planning and production of on-brand content, while Firefly offers customizable services and models for streamlined content production tailored to individual brand requirements. These tools feature various enhancements, including workflow and planning functionalities like Adobe Workfront Planning for comprehensive marketing activity oversight and enhanced team collaboration through Workfront's integration with Frame.io. Furthermore, improvements in content creation and production, such as Object Composites and Style Kits, alongside the launch of Adobe Express for Enterprise for seamless on-brand content generation, are also underway. These advancements aim to address the growing demand for personalized and compelling content, optimizing the brand content supply chain.

In June 2022, Contentoo, a Netherlands-based software company, acquired Contentbox for an undisclosed sum. Through this acquisition, Contentoo significantly strengthened its content creation capabilities by integrating advanced AI and NLP technology, ensuring the delivery of on-brand, conversion-optimized content with innovative features such as AI-generated topic suggestions, automated creation of buyer personas, and tone of voice guidelines. Contentbox.ai, based in Morocco, is a content creation software platform that utilizes AI and NLP (Natural Language Processing) technology to generate concise content.

Major companies operating in the AI content marketing market are Alphabet Inc., Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., HubSpot Inc., Cision Ltd., Sprinklr Inc., Seismic Software Inc., Acquia Inc., Contentstack Inc., PathFactory Inc., Percolate Industries Inc., Uberflip Inc., Contently Inc., Skyword Inc., Affectiva, Scoop.it Inc., Atomic Reach Inc., ClearVoice Inc., Curata Inc., DivvyHQ Inc., NewsCred Inc.

North America was the largest region in the AI content marketing market in 2023. The regions covered in the AI content marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the AI content marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

AI content marketing involves leveraging artificial intelligence technologies like machine learning and natural language processing to generate, curate, and disseminate content for marketing objectives. This approach entails analyzing data to grasp audience preferences, crafting personalized content, refining content for search engine optimization, and automating its distribution across multiple channels. The goal of AI content marketing is to enhance the efficiency and efficacy of content marketing strategies by harnessing AI-driven tools and methodologies to deliver more pertinent and captivating content to target demographics.

The primary categories of AI content marketing encompass content creation, content optimization, content distribution, and content analysis. Content creation entails the creation and production of original material such as articles, videos, images, or other media for diverse purposes. It is implemented through both cloud-based and on-premises modes across various sectors including technology, finance, retail, and healthcare.

The AI content marketing market research report is one of a series of new reports that provides AI content marketing market statistics, including AI content marketing industry global market size, regional shares, competitors with an AI content marketing market share, detailed AI content marketing market segments, market trends and opportunities, and any further data you may need to thrive in the AI content marketing industry. This AI content marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The AI content marketing market consists of revenues earned by entities by providing services such as licensing, software-as-a-service, content creation services, content optimization services, reporting and analytics, content personalization and targeting services. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI content marketing market also includes sales of servers, storage solutions, networking infrastructure, edge devices, AI chips, and AI-powered cameras and sensors. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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