Automated Content Moderation Global Market Report 2024

The automated content moderation market size has grown rapidly in recent years. It will grow from $0.86 billion in 2023 to $1.03 billion in 2024 at a compound annual growth rate (CAGR) of 19.9%. The expansion observed in the historical period can be attributed to several key factors, including the increase in internet accessibility, the growth of the e-commerce industry, the rising penetration of smart devices, and the escalating volume of user-generated content across online platforms.

The automated content moderation market size is expected to see exponential growth in the next few years. It will grow to $2.15 billion in 2028 at a compound annual growth rate (CAGR) of 20.3%. The projected growth in the forecast period can be attributed to several significant factors, including the exponential increase in user-generated content, the proliferation of objectionable content across the internet, the continued development of the e-commerce sector, a heightened focus on privacy-preserving moderation techniques to safeguard user data, and the growing necessity for screening out illegal, illicit, and inappropriate online content. Major trends anticipated for this period encompass technological innovation and advancement, the integration of AI and machine learning algorithms for enhanced moderation accuracy, a focus on real-time content moderation capabilities, the expansion of moderation functionalities to cover diverse content types, and the adoption of natural language processing (NLP) for context-aware moderation.

The burgeoning demand for social media platforms is set to drive the expansion of the automated content moderation market. These platforms, facilitating content creation, social interaction, and information sharing, witness increasing adoption fueled by technological advancements, cultural influence, mobile accessibility, information consumption habits, and brand marketing endeavors. Automated content moderation algorithms play a pivotal role in maintaining a safe and clean online environment by swiftly identifying and removing inappropriate or harmful content such as hate speech, violence, or spam. This fosters a more enjoyable and trustworthy user experience. Avacado Social's reports revealed a substantial increase of 424 million social media users in 2021, marking a 10% growth compared to the previous year, underscoring the driving force behind the automated content moderation market.

Prominent players in the automated content moderation market are spearheading innovation with products such as Spectrum AI Moderation, designed to combat harmful and toxic behavior in user-generated content effectively. Leveraging AI and machine learning algorithms, automated content moderation technology monitors, analyzes, and filters user-generated material across digital platforms. Spectrum AI Moderation, launched by Spectrum Labs in April 2023, is a pioneering solution tailored for generative AI content. It enables automated detection and redaction of toxic human-generated prompts, addressing challenges posed by generative AI technologies such as ChatGPT, Dall-E, Bard, and others, which can generate harmful content such as hate speech, radicalization, spam, scams, grooming, and harassment.

In October 2022, in a strategic move to bolster its content moderation capabilities, Spotify acquired Kinzen, though the financial details remain undisclosed. This acquisition aims to enhance content safety and control, particularly in managing podcasts and audio content amidst disinformation concerns, exemplified by instances involving Joe Rogan's podcast. Kinzen, an Ireland-based audio content moderation company, specializes in empowering citizens to engage with trustworthy publishers, aligning with Spotify's commitment to ensuring a safe and reliable platform for its users.

Major companies operating in the automated content moderation market are Besedo, Open Access BPO, Viafoura, TaskUs, Appen Limited, Microsoft Corporation, Magellan Solutions, Cogito, Accenture PLC, Clarifai, Webhelp, OneSpace, Two Hat, Genpact Ltd., LiveWorld, Pactera, Cognizant, LionBridge AI, Alphabet Inc., HCL Technologies Limited, Alibaba Group Holding Limited, Amazon Inc., Arvato, Viafoura Inc., Two Hat Security Ltd., Twitter Inc., OpenAI LP, International Business Machines Corporation, Zappi Limited, Smart Moderation Inc.

Europe was the largest region in the automated content moderation market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the automated content moderation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the automated content moderation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Automated content moderation (ACM) involves the automated review, analysis, and filtering of user-generated content on digital platforms, leveraging algorithms, machine learning techniques, and artificial intelligence. This approach enables digital platforms to effectively manage and uphold a safe, respectful, and interactive online atmosphere for their users, all while reducing reliance on manual intervention and human moderation endeavors.

The primary classifications of automated content moderation include service, software, and platform solutions. Services entail offerings provided by third-party firms or individuals to manage online content moderation. Expenditure in this domain encompasses in-house spending as well as outsourced services, catering to verticals such as communication, media, services, e-commerce, government, and other sectors.

The automated content moderation market research report is one of a series of new reports that provides automated content moderation market statistics, including the automated content moderation industry global market size, regional shares, competitors with automated content moderation market share, detailed automated content moderation market segments, market trends, and opportunities, and any further data you may need to thrive in the automated content moderation industry. This automated content moderation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The automated content moderation market consists of revenues earned by entities by providing services such as content filtering, real-time monitoring, improving user experience, compliance and risk mitigation, and scalable solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. The automated content moderation market also includes sales of machine learning (ML) algorithms, natural language processing (NLP), keyword filtering, community reporting systems, and rule-based systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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