Blenders Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The blenders market size has grown strongly in recent years. It will grow from $3.17 billion in 2024 to $3.41 billion in 2025 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to the rise in demand for energy-efficient kitchen appliances, patenting of blender designs, the rise of health and wellness trends, the shift towards home cooking, and the influence of celebrity endorsements.

The blenders market size is expected to see strong growth in the next few years. It will grow to $4.48 billion in 2029 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to convenience and time-saving, sustainable, and eco-friendly options, the increasing consumption of smoothies and milkshakes, increasing healthcare awareness, and rising demand for processed foods. Major trends in the forecast period include multi-functional blenders, high-power performance blenders, nutrient extraction blenders, plant-based and functional ingredient blending, and design innovation.

The rising adoption of healthy lifestyles is projected to drive the growth of the blenders market in the future. Healthy lifestyles involve embracing habits that emphasize physical activity, balanced nutrition, and mental well-being, all aimed at achieving overall health and vitality. As individuals become more aware of the ingredients in their food and the effects of their choices on their health and the environment, the adoption of healthy lifestyles is increasing. Blenders enable users to combine a variety of fruits, vegetables, nuts, seeds, and other nutritious ingredients to create smoothies. They also facilitate the quick and easy pureeing of cooked vegetables and legumes for healthy soups, sauces, and purees. For example, in July 2023, the Office for National Statistics, a UK-based government department, reported that over 86.5% of adults in Great Britain indicated they had made lifestyle changes to address environmental concerns, based on survey data collected from May to June 2023. Thus, the growing adoption of healthy lifestyles is fueling the expansion of the blenders market.

Leading companies in the blenders market are actively developing technologically advanced products with innovative accessories, particularly interchangeable attachments, to enhance convenience for users. Interchangeable attachments in blenders refer to additional components or accessories that can be swapped or attached to the main blender unit, enhancing its functionality and versatility. For instance, Blendtec, a US-based blender manufacturer, introduced the all-new Immersion Blender in April 2023. This blender comes with interchangeable attachments including a blending wand, whisk, and chopper, offering versatility in blending, mixing, and pureeing tasks. Equipped with a powerful 350-watt motor and a 20-speed variable dial, the Immersion Blender simplifies various blending tasks while ensuring comfort and control with its soft grip, ergonomic handle, and dual power buttons. Its stainless-steel driveshaft and blade guarantee durability and optimal performance.

In February 2022, Crompton Greaves Consumer Electricals Ltd., an India-based electrical equipment company, acquired a majority stake in Butterfly Gandhimathi Appliances Ltd. for $183.95 million (Rs 1,379.68 crore). This strategic acquisition aims to bolster Crompton's presence in the kitchen appliances market, positioning it as a leading player in India's kitchen appliances segment. The move aligns with Crompton's strategic vision of expanding its core product portfolio and enhancing its offerings in the small domestic appliances category. Butterfly Gandhimathi Appliances Ltd. is an India-based manufacturer specializing in hand blenders, further enhancing Crompton's product range and market position in the blender segment.

Major companies operating in the blenders market report are Panasonic Corporation; Whirlpool Corporation; Koninklijke Philips N.V.; Stanley Black & Decker Inc.; Smeg S.p.A.; B. Braun Melsungen AG; Groupe SEB; DoorDash Inc.; SharkNinja Operating LLC; Cuisinart; Breville Group Limited; Hamilton Beach Brands Holding Company; Vitamix Corporation; Blendtec Inc.; Kuvings; Sunbeam Products Inc.; Nutribullet LLC; Weston Products LLC; Gourmia Inc.; Cleanblend; Bella Housewares; Kenwood Limited; Tribest Corporation; Waring Commercial Inc.; Indpro Engineering Systems Pvt. Ltd.

Asia-Pacific was the largest region in the blenders market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the blenders market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the blenders market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The blenders market consists of sales of commercial blenders, immersion blender, high-speed blenders, and specialty blenders. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Blenders are kitchen appliances designed to swiftly and efficiently mix, puree, chop, or liquefy food and liquids. They feature a container with rotating blades at the base, facilitating rapid blending when activated. Blenders are versatile tools used for various culinary tasks, including preparing smoothies, soups, sauces, and more.

The primary types of blender products available are countertop blenders, personal blenders, and hand blenders. Countertop blenders are traditional kitchen appliances positioned on countertops. They typically consist of a motorized base with controls, a removable pitcher or jar, and a blade assembly. Countertop blenders are constructed from materials such as plastic, stainless steel, glass, aluminum, and copper. These blenders are distributed through online and offline sales channels and are suitable for both commercial and household applications.

The blenders market research report is one of a series of new reports that provides blenders market statistics, including blenders industry global market size, regional shares, competitors with blenders market share, detailed blenders market segments, market trends, and opportunities, and any further data you may need to thrive in the blenders industry. This blender market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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