Blenders Global Market Report 2024

The blenders market size has grown strongly in recent years. It will grow from $2.97 billion in 2023 to $3.17 billion in 2024 at a compound annual growth rate (CAGR) of 6.8%. The growth witnessed during the historic period can be attributed to several factors including increased demand for energy-efficient kitchen appliances, innovations in blender designs leading to patenting, the surge in health and wellness trends promoting nutritious food preparation, a notable shift towards home cooking practices, and the impact of celebrity endorsements endorsing the use of blenders for various culinary purposes.

The blenders market size is expected to see strong growth in the next few years. It will grow to $4.18 billion in 2028 at a compound annual growth rate (CAGR) of 7.2%. The forecasted growth is driven by several factors including the demand for convenience and time-saving solutions, the adoption of sustainable and eco-friendly options, the rising consumption of smoothies and milkshakes as dietary preferences evolve, heightened awareness about healthcare leading to more conscious food choices, and an increasing demand for processed foods. Key trends anticipated in the forecast period include the emergence of multi-functional blenders catering to diverse culinary needs, high-power performance blenders for efficient blending tasks, nutrient extraction blenders targeting health-conscious consumers, the incorporation of plant-based and functional ingredients into blending recipes, and continuous design innovation to meet evolving consumer preferences.

The surge in adopting healthy lifestyles is expected to drive the growth of the blenders market. Healthy lifestyles encompass habits prioritizing physical activity, balanced nutrition, and mental well-being, aiming for overall health and vitality. With increased awareness about food ingredients and their impact on health and the environment, there is a growing adoption of healthy eating habits. Blenders play a pivotal role in this trend by enabling users to blend a wide range of fruits, vegetables, nuts, seeds, and other wholesome ingredients into smoothies. They also facilitate the quick and easy pureeing of cooked vegetables and legumes for creating healthy soups, sauces, and purees. For example, findings from an online survey conducted by the International Food Information Council in May 2022 revealed that 52% of Americans followed a specific diet or eating regimen within the previous year, marking a significant increase from 39% and 43% in 2021 and 2020, respectively. Consequently, the growing adoption of healthy lifestyles is a key driver propelling the growth of the blenders market.

Leading companies in the blenders market are actively developing technologically advanced products with innovative accessories, particularly interchangeable attachments, to enhance convenience for users. Interchangeable attachments in blenders refer to additional components or accessories that can be swapped or attached to the main blender unit, enhancing its functionality and versatility. For instance, Blendtec, a US-based blender manufacturer, introduced the all-new Immersion Blender in April 2023. This blender comes with interchangeable attachments including a blending wand, whisk, and chopper, offering versatility in blending, mixing, and pureeing tasks. Equipped with a powerful 350-watt motor and a 20-speed variable dial, the Immersion Blender simplifies various blending tasks while ensuring comfort and control with its soft grip, ergonomic handle, and dual power buttons. Its stainless-steel driveshaft and blade guarantee durability and optimal performance.

In February 2022, Crompton Greaves Consumer Electricals Ltd., an India-based electrical equipment company, acquired a majority stake in Butterfly Gandhimathi Appliances Ltd. for $183.95 million (Rs 1,379.68 crore). This strategic acquisition aims to bolster Crompton's presence in the kitchen appliances market, positioning it as a leading player in India's kitchen appliances segment. The move aligns with Crompton's strategic vision of expanding its core product portfolio and enhancing its offerings in the small domestic appliances category. Butterfly Gandhimathi Appliances Ltd. is an India-based manufacturer specializing in hand blenders, further enhancing Crompton's product range and market position in the blender segment.

Major companies operating in the blenders market are Panasonic Corporation, Whirlpool Corporation, Koninklijke Philips N.V., Stanley Black & Decker Inc., Smeg S.p.A., B. Braun Melsungen AG, Groupe SEB, DoorDash Inc., SharkNinja Operating LLC, Cuisinart, Breville Group Limited, Hamilton Beach Brands Holding Company, Vitamix Corporation, Blendtec Inc., Kuvings, Sunbeam Products Inc., Nutribullet LLC, Weston Products LLC, Gourmia Inc., Cleanblend, Bella Housewares, Kenwood Limited, Tribest Corporation, Waring Commercial Inc., Indpro Engineering Systems Pvt. Ltd.

Asia-Pacific was the largest region in the blenders market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the blenders market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the blenders market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Blenders are kitchen appliances designed to swiftly and efficiently mix, puree, chop, or liquefy food and liquids. They feature a container with rotating blades at the base, facilitating rapid blending when activated. Blenders are versatile tools used for various culinary tasks, including preparing smoothies, soups, sauces, and more.

The primary types of blender products available are countertop blenders, personal blenders, and hand blenders. Countertop blenders are traditional kitchen appliances positioned on countertops. They typically consist of a motorized base with controls, a removable pitcher or jar, and a blade assembly. Countertop blenders are constructed from materials such as plastic, stainless steel, glass, aluminum, and copper. These blenders are distributed through online and offline sales channels and are suitable for both commercial and household applications.

The blenders market research report is one of a series of new reports that provides blenders market statistics, including blenders industry global market size, regional shares, competitors with blenders market share, detailed blenders market segments, market trends, and opportunities, and any further data you may need to thrive in the blenders industry. This blender market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The blenders market consists of sales of commercial blenders, immersion blender, high-speed blenders, and specialty blenders. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.