The blenders market size is expected to see strong growth in the next few years. It will grow to $4.18 billion in 2028 at a compound annual growth rate (CAGR) of 7.2%. The forecasted growth is driven by several factors including the demand for convenience and time-saving solutions, the adoption of sustainable and eco-friendly options, the rising consumption of smoothies and milkshakes as dietary preferences evolve, heightened awareness about healthcare leading to more conscious food choices, and an increasing demand for processed foods. Key trends anticipated in the forecast period include the emergence of multi-functional blenders catering to diverse culinary needs, high-power performance blenders for efficient blending tasks, nutrient extraction blenders targeting health-conscious consumers, the incorporation of plant-based and functional ingredients into blending recipes, and continuous design innovation to meet evolving consumer preferences.
The surge in adopting healthy lifestyles is expected to drive the growth of the blenders market. Healthy lifestyles encompass habits prioritizing physical activity, balanced nutrition, and mental well-being, aiming for overall health and vitality. With increased awareness about food ingredients and their impact on health and the environment, there is a growing adoption of healthy eating habits. Blenders play a pivotal role in this trend by enabling users to blend a wide range of fruits, vegetables, nuts, seeds, and other wholesome ingredients into smoothies. They also facilitate the quick and easy pureeing of cooked vegetables and legumes for creating healthy soups, sauces, and purees. For example, findings from an online survey conducted by the International Food Information Council in May 2022 revealed that 52% of Americans followed a specific diet or eating regimen within the previous year, marking a significant increase from 39% and 43% in 2021 and 2020, respectively. Consequently, the growing adoption of healthy lifestyles is a key driver propelling the growth of the blenders market.
Leading companies in the blenders market are actively developing technologically advanced products with innovative accessories, particularly interchangeable attachments, to enhance convenience for users. Interchangeable attachments in blenders refer to additional components or accessories that can be swapped or attached to the main blender unit, enhancing its functionality and versatility. For instance, Blendtec, a US-based blender manufacturer, introduced the all-new Immersion Blender in April 2023. This blender comes with interchangeable attachments including a blending wand, whisk, and chopper, offering versatility in blending, mixing, and pureeing tasks. Equipped with a powerful 350-watt motor and a 20-speed variable dial, the Immersion Blender simplifies various blending tasks while ensuring comfort and control with its soft grip, ergonomic handle, and dual power buttons. Its stainless-steel driveshaft and blade guarantee durability and optimal performance.
In February 2022, Crompton Greaves Consumer Electricals Ltd., an India-based electrical equipment company, acquired a majority stake in Butterfly Gandhimathi Appliances Ltd. for $183.95 million (Rs 1,379.68 crore). This strategic acquisition aims to bolster Crompton's presence in the kitchen appliances market, positioning it as a leading player in India's kitchen appliances segment. The move aligns with Crompton's strategic vision of expanding its core product portfolio and enhancing its offerings in the small domestic appliances category. Butterfly Gandhimathi Appliances Ltd. is an India-based manufacturer specializing in hand blenders, further enhancing Crompton's product range and market position in the blender segment.
Major companies operating in the blenders market are Panasonic Corporation, Whirlpool Corporation, Koninklijke Philips N.V., Stanley Black & Decker Inc., Smeg S.p.A., B. Braun Melsungen AG, Groupe SEB, DoorDash Inc., SharkNinja Operating LLC, Cuisinart, Breville Group Limited, Hamilton Beach Brands Holding Company, Vitamix Corporation, Blendtec Inc., Kuvings, Sunbeam Products Inc., Nutribullet LLC, Weston Products LLC, Gourmia Inc., Cleanblend, Bella Housewares, Kenwood Limited, Tribest Corporation, Waring Commercial Inc., Indpro Engineering Systems Pvt. Ltd.
Asia-Pacific was the largest region in the blenders market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the blenders market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the blenders market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Blenders are kitchen appliances designed to swiftly and efficiently mix, puree, chop, or liquefy food and liquids. They feature a container with rotating blades at the base, facilitating rapid blending when activated. Blenders are versatile tools used for various culinary tasks, including preparing smoothies, soups, sauces, and more.
The primary types of blender products available are countertop blenders, personal blenders, and hand blenders. Countertop blenders are traditional kitchen appliances positioned on countertops. They typically consist of a motorized base with controls, a removable pitcher or jar, and a blade assembly. Countertop blenders are constructed from materials such as plastic, stainless steel, glass, aluminum, and copper. These blenders are distributed through online and offline sales channels and are suitable for both commercial and household applications.
The blenders market research report is one of a series of new reports that provides blenders market statistics, including blenders industry global market size, regional shares, competitors with blenders market share, detailed blenders market segments, market trends, and opportunities, and any further data you may need to thrive in the blenders industry. This blender market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The blenders market consists of sales of commercial blenders, immersion blender, high-speed blenders, and specialty blenders. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Blenders Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on blenders market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for blenders? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The blenders market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Product Type: Countertop Blenders; Personal Blenders; Hand Blenders2) by Material: Plastic; Stainless Steel; Glass; Aluminum; Copper
3) by Sales Channel: Offline; Online
4) by Application: Commercial; Household
Key Companies Mentioned: Panasonic Corporation; Whirlpool Corporation; Koninklijke Philips N.V.; Stanley Black & Decker Inc.; Smeg S.p.a.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Panasonic Corporation
- Whirlpool Corporation
- Koninklijke Philips N.V.
- Stanley Black & Decker Inc.
- Smeg S.p.A.
- B. Braun Melsungen AG
- Groupe SEB
- DoorDash Inc.
- SharkNinja Operating LLC
- Cuisinart
- Breville Group Limited
- Hamilton Beach Brands Holding Company
- Vitamix Corporation
- Blendtec Inc.
- Kuvings
- Sunbeam Products Inc.
- Nutribullet LLC
- Weston Products LLC
- Gourmia Inc.
- Cleanblend
- Bella Housewares
- Kenwood Limited
- Tribest Corporation
- Waring Commercial Inc.
- Indpro Engineering Systems Pvt. Ltd.
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | June 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 3.17 Billion |
Forecasted Market Value ( USD | $ 4.18 Billion |
Compound Annual Growth Rate | 7.2% |
Regions Covered | Global |