Clear Whey Isolate Global Market Report 2024

The clear whey isolate market size has grown strongly in recent years. It will grow from $5.44 billion in 2023 to $5.93 billion in 2024 at a compound annual growth rate (CAGR) of 9.1%. The growth observed during the historic period can be attributed to several factors including the rising demand for clean labels, increasing consumer interest in health and wellness, the growing popularity of fitness and sports nutrition products, a heightened preference among consumers for low-calorie options, and an overall increase in consumer awareness regarding dietary choices and nutritional content.

The clear whey isolate market size is expected to see strong growth in the next few years. It will grow to $8.44 billion in 2028 at a compound annual growth rate (CAGR) of 9.2%. The forecasted growth is driven by the rising popularity of personalized nutrition, expanding online retail channels, the surge of plant-based alternatives, increased focus on post-workout recovery, and a growing aging population. Anticipated trends include innovative flavors, low-fat protein supplements, personalized nutrition solutions, social media influencer marketing, clean labels, and premiumization.

The surge in demand for health-conscious food products is anticipated to drive the growth of the clear whey isolate market. Health-conscious food products are meticulously designed and formulated with ingredients and nutritional profiles that promote or enhance overall health and well-being. This heightened demand for health-conscious food stems from various dietary trends such as veganism, vegetarianism, gluten-free diets, and paleo diets. Clear whey isolate stands out as a health-conscious choice for protein supplementation, offering a pure and easily digestible option with minimal additives. For example, data from Agriculture and Agri-Food Canada in February 2022 revealed that the retail sales value of the health and wellness food and beverage sector in the United States rose to $191.9 billion in 2021, compared to $191.7 billion in 2020. Moreover, fortified or functional foods and beverages are projected to grow by 15.3%, with the health and wellness category expected to reach $218.1 billion in 2025, reflecting a 13.8% increase compared to 2021. Hence, the increasing demand for health-conscious food products is a key driver propelling the growth of the clear whey isolate market.

Leading companies in the clear whey isolate market are directing their efforts towards introducing innovative solutions tailored to cater to the rising demand for convenient and portable protein options among health-conscious consumers. One such innovation is the lactose-free clear whey isolate protein drinks, which are high-quality protein beverages made from whey protein isolate with the lactose removed. These beverages are designed to meet the needs of individuals who are lactose intolerant or prefer lactose-free options as part of their health-conscious lifestyle. For instance, Upbeat, a UK-based clear whey protein company, launched protein hydration and protein energy in August 2022, marking the UK’s first clear whey isolate protein drinks. These drinks are specifically crafted to provide hydration, energy, and protein for people with busy schedules. Upbeat's sugar-free, lactose-free premium whey drinks offer benefits such as enhanced cognitive function and prolonged performance, making them ideal for quick consumption on-the-go or as post-workout replenishment. Available in 500-ml bottled servings and two flavors - Mixed Berry and Zesty Orange - each serving contains 10g of protein, 3000mg of BCAA, Vitamin B complex, and 0% sugar, eliminating the need for carrying a bulky protein shaker and mixing powder.

In December 2022, Butterfly, a US-based private equity firm, acquired Milk Specialties Global to bolster its positioning in human and animal protein markets. Milk Specialties Global is a US-based manufacturing company specializing in whey protein isolate and dairy ingredients, highlighting the strategic focus on expanding capabilities and market presence within the clear whey isolate sector.

Major companies operating in the clear whey isolate market are The Hut Group Limited, Leprino Nutrition, Quest Nutrition LLC, Nutrabolt Corporation, Jarrow Formulas, Myprotein, BPI Sports, Nature's Best Inc., Milk Specialties Global, Bulk Powders Limited, Makers Nutrition, Dymatize, Onnit, Nutribio Brands, MusclePharm Corporation, AllMax Nutrition, Transparent Labs LLC, Optimum Nutrition Inc., Bulk Nutrients, Nutrex Research Inc, Gaspari Nutrition Inc., Garden of Life, RSP Nutrition LLC, PureBulk, Pure Protein, NutriFusion, Evolution Nutrition LLC.

North America was the largest region in the clear whey isolate market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the clear whey isolate market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the clear whey isolate market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Clear whey isolate is a highly refined type of whey protein, characterized by its minimal content of fats, carbohydrates, and lactose. It is particularly advantageous for individuals aiming to regulate their weight or achieve weight loss objectives.

Clear whey isolate is available in two main forms such as liquid and powder. The liquid variant is found in ready-to-drink formats, offering a convenient protein solution for consumers with busy lifestyles or on-the-go dietary requirements. These products are distributed through various channels, both online and offline, catering to a wide range of applications including food, beverages, medicines, and more.

The clear whey isolate market research report is one of a series of new reports that provides clear whey isolate market statistics, including clear whey isolate industry global market size, regional shares, competitors with a clear whey isolate market share, detailed clear whey isolate market segments, market trends and opportunities, and any further data you may need to thrive in the clear whey isolate industry. This clear whey isolate market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The clear whey isolate market consists of sales of clear whey isolate capsules, and ready-to-drink clear whey isolate beverages. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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