Emulsion Paint Market Report 2025

This Emulsion Paint market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The emulsion paint market size has grown strongly in recent years. It will grow from $11.57 billion in 2024 to $12.27 billion in 2025 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to stricter laws governing VOC emissions, economic conditions, architectural trends, growing consumer demand for eco-friendly and sustainable coatings, demographic shifts, and infrastructure development.

The emulsion paint market size is expected to see strong growth in the next few years. It will grow to $15.26 billion in 2029 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to rising disposable income, rising awareness among consumers, a shift towards water-based paints, an increase in commercial space development activities, and improved lifestyle trends. Major trends in the forecast period include digitalization and e-commerce, rising partnerships, advanced application techniques, product innovation, and technological advancements.

The upward trajectory of the real estate industry is poised to drive the growth of the emulsion paint market in the foreseeable future. The real estate sector encompasses a spectrum of activities related to property, including buying, selling, renting, leasing, and development, exerting a significant influence on the economy. Various factors, such as demographics, economic conditions, government policies, and shifting consumer preferences, shape the dynamics of the real estate market. The surge in real estate activity is spurred by factors such as population growth, urbanization, economic expansion, infrastructure investments, and evolving consumer tastes. Emulsion paint, a versatile coating solution, finds extensive application in real estate projects for both interior and exterior surfaces, offering advantages such as easy application, quick drying, and a wide array of color choices. For example, as reported by Eurostat in February 2024, the average annual building production in the European Union and the euro region witnessed a modest increase compared to 2022, underscoring the momentum in real estate projects. Hence, the burgeoning real estate sector is propelling the expansion of the emulsion paint market.

Key players in the emulsion paint market are actively innovating to develop new products that cater to evolving consumer needs and offer enhanced performance. Acrylic polyol emulsions, for instance, represent a novel category of aqueous dispersions of acrylic polymers formulated to deliver stable colloidal suspensions. In August 2022, Arkema S.A., a leading French specialty materials manufacturer, introduced SYNAQUA 9511, a groundbreaking aqueous binder engineered to elevate performance standards while aligning with sustainability objectives. This innovative waterborne binder boasts improved performance characteristics and features reduced levels of volatile organic compounds (VOCs) compared to conventional solvent-based acrylic polyols, making it a compelling choice for formulators seeking eco-friendly solutions. Tailored for use in various paint and coating applications, including industrial topcoats and monocots, SYNAQUA 9511 offers versatility and sustainability in formulations for metal, plastic, glass, wood, and concrete substrates.

In April 2022, Akzo Nobel N.V., a prominent Dutch paint and coatings manufacturer, completed the acquisition of Grupo Orbis, a US-based company specializing in chemical products and paints, including emulsion paint. This strategic move bolsters AkzoNobel's market position and enriches its product portfolio, enabling the company to offer customers an expanded range of innovative solutions and sustainable coatings in the region. With Grupo Orbis's expertise and product offerings, AkzoNobel strengthens its foothold in the emulsion paint segment, enhancing its ability to address evolving market demands and deliver value to customers.

Major companies operating in the emulsion paint market are BASF SE, The Sherwin-Williams Company, PPG Industries Inc., Sika AG, Akzo Nobel N.V., Nippon Paint Holdings Co. Ltd., RPM International Inc., Axalta Coating Systems Ltd., Asian Paints Limited, Valspar Corporation, Kansai Paint Co. Ltd., Jotun Group, DAW SE, Tikkurila Oyj, Behr Process Corporation, Berger Paints India Limited, DuluxGroup Limited, Benjamin Moore & Co., Dunn-Edwards Corporation, TOA Group, The Diamond Vogel Paint Company, Pacific Paint Philippines Inc., Kelly-Moore Paint Company Inc., Crown Paints Limited, MRF Limited, Hempel A/S, Paint Library Ltd.

Asia-Pacific was the largest region in the emulsion paint market in 2024. The regions covered in the emulsion paint market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the emulsion paint market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Emulsion paint, a water-based paint, blends pigments with acrylic or vinyl resins to yield a durable finish ideal for both interior and exterior walls. Renowned for its user-friendly application, minimal odor, quick drying time, and capacity to furnish smooth, long-lasting surfaces, it's a popular choice for various settings.

The primary types of emulsion paint include interior emulsion paint, water-soluble paint, antifouling emulsion paint, antimicrobial emulsion paint, and others. Interior emulsion paint, tailored for indoor usage, offers a resilient and washable finish for walls and ceilings. Technologies involved span waterborne and solvent-borne varieties, while distribution channels encompass offline and online avenues. These paints find application across diverse spaces, including households, commercial establishments, administrative offices, and entertainment venues.

The emulsion paint market research report is one of a series of new reports that provides emulsion paint market statistics, including emulsion paint industry global market size, regional shares, competitors with an emulsion paint market share, detailed emulsion paint market segments, market trends and opportunities, and any further data you may need to thrive in the emulsion paint industry. This emulsion paint market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The emulsion paint market consists of sales of vinyl emulsion paint, acrylic emulsion paint, latex emulsion paint, and matt emulsion paint. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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