Generative AI in Customer Services Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The generative AI in customer services market size has grown exponentially in recent years. It will grow from $0.51 billion in 2024 to $0.66 billion in 2025 at a compound annual growth rate (CAGR) of 28.2%. The growth in the historic period can be attributed to emergence of chatbots, advancements in natural language processing, rising volume of customer data, and focus on customer experience.

The generative AI in customer services market size is expected to see exponential growth in the next few years. It will grow to $1.76 billion in 2029 at a compound annual growth rate (CAGR) of 27.9%. The growth in the forecast period can be attributed to integration with IoT devices, expansion of multilingual support, emphasis on ethical AI, augmented reality (AR) integration, focus on emotional intelligence. Major trends in the forecast period include expansion of AI-powered recommendations, rise of AI-powered virtual assistants, increased focus on emotional engagement, integration with social media platforms, and adoption of AI-powered sentiment analysis.

The growing use of AI in customer services within the travel and hospitality sector is expected to drive the expansion of generative AI in the customer services market. The travel and hospitality sector includes businesses and services related to travel, tourism, lodging, dining, entertainment, and recreation. AI is transforming customer services in the travel and tourism industry by offering personalized, efficient, and easily accessible assistance to travelers, thereby enhancing their experience and fostering business growth for travel companies. For example, in August 2024, Wifi Talents, a Germany-based recruitment and staffing agency specializing in sourcing remote global talent, highlighted that AI is becoming a key player in the hotel industry, with 85% of customer interactions anticipated to be handled by AI chatbots by 2025. The global market for AI in this sector is projected to reach $1.8 billion by 2023. Thus, the increasing use of AI in customer services within the travel and hospitality industry is driving the growth of generative AI in the customer services market.

Leading enterprises in the generative AI customer services market are focusing on pioneering automation technologies to transform customer interactions and streamline service operations. These innovations promote enhanced responsiveness, personalization, and operational efficiency by automatically generating tailored responses, utilizing predictive analytics, and facilitating intelligent decision-making processes. For example, in April 2023, Ada, a customer service automation company based in the US, introduced a generative AI-driven customer service suite designed to improve customer experiences by providing personalized and intuitive interactions through various channels, including messaging and voice.

In June 2023, Ramp, a finance automation platform provider in the US, acquired Cohere.io, an AI-powered customer support platform company, for an undisclosed sum. This acquisition aims to bolster Ramp's automation capabilities, particularly by leveraging large language models to automate a substantial volume of customer support ticket responses, enhancing overall service efficiency.

Major companies operating in the generative ai in customer services market are Amazon.com Inc., Alphabet Inc., Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, salesforce.com inc., Twilio Inc., Nuance Communications Inc., Zendesk Inc., Verint Systems Inc., LivePerson Inc., Intercom Inc., Adastra Corporation, Boost.ai AS, Haptik Inc., Helpshift Inc., Rasa Technologies Inc., Cognigy Inc., DigitalGenius Corporation, SmartAction LLC, Solvvy Inc., ObserveAI Inc., Pypestream Inc., Inbenta Technologies Inc.

North America was the largest region in the generative AI in customer services market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative ai in customer services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the generative ai in customer services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The generative AI in customer services market consists of revenues earned by entities by providing services such as automated responses, personalized recommendations, language translation, sentiment analysis, content generation, and fraud detection. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative AI in customer services market also includes sales of personalization platforms, predictive analytics tools, sales enablement software, sentiment analysis tools, and dynamic pricing solutions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Generative AI in customer services involves artificial intelligence technologies designed to autonomously produce responses that closely mimic human interaction in addressing customer inquiries or problems. These systems leverage natural language processing and machine learning to comprehend inquiries and generate responses that are both relevant and contextually appropriate, thereby improving the efficiency and scalability of customer service functions.

The primary forms of generative AI utilized in customer services include cloud-based, on-premise, and hybrid models. Cloud-based generative AI operates on servers hosted remotely, using AI algorithms to autonomously generate responses, recommendations, or solutions to customer inquiries, thereby streamlining support operations and enhancing customer satisfaction. This technology is applied across various functionalities such as chatbots, virtual assistants, personalized recommendations, and sentiment analysis. It serves multiple sectors, including banking, financial services, and insurance (BFSI), information technology (IT) and telecommunications, travel and hospitality, healthcare, among others.

The generative AI in customer services research report is one of a series of new reports that provides generative AI in customer services market statistics, including the generative AI in customer services industry's global market size, regional shares, competitors with a generative AI in customer services market share, detailed generative AI in customer services market segments, market trends and opportunities, and any further data you may need to thrive in the generative AI in customer services industry. This generative AI in customer services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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