The home equity lending market size is expected to see steady growth in the next few years. It will grow to $37.64 billion in 2030 at a compound annual growth rate (CAGR) of 4.2%. The growth in the forecast period can be attributed to increasing adoption of fully digital lending workflows, rising demand for fast loan approvals, expansion of fintech participation in home lending, growing focus on data-driven credit decisioning, increasing integration of ai in loan servicing operations. Major trends in the forecast period include increasing adoption of digital loan origination platforms, rising use of ai-based credit assessment tools, expansion of online home equity lending channels, growing integration of automated risk scoring systems, enhanced focus on customer-centric loan products.
The growing number of residential properties is expected to drive the expansion of the home equity lending market. Residential properties include single-family homes, apartments, and condominiums. This growth is fueled by factors such as infrastructure development, changes in zoning laws, proximity to workplaces, a shift toward homeownership, and general inflation. Home equity lending enables homeowners to access the increased value of their properties, providing funds for renovations, debt consolidation, or other financial needs, which can enhance property value and overall marketability. For example, in March 2024, the Australian Bureau of Statistics reported 30,992 private new dwellings, marking a 3.7% increase from December 2023 and a 14.6% rise compared to March 2023. Additionally, private and other residential completions reached 14,844 dwellings, a 5.6% increase from December 2023. Thus, the rise in residential properties is contributing to the growth of the home equity lending market.
Key market players are introducing innovative solutions such as nonrecourse home equity loans, which offer flexible repayment structures and digital origination platforms. Nonrecourse loans relieve borrowers from personal liability beyond the value of the property, providing a safer alternative to traditional home equity loans or HELOCs. In September 2025, HighTechLending Inc., a U.S.-based home equity solutions provider, launched EquitySelect, a nonrecourse home equity loan for retirees and older homeowners. EquitySelect features flexible monthly payments starting at 1% of the loan balance, lifetime payment caps to protect borrowers, and access to home equity without personal liability beyond the property’s value.
In September 2023, Cerberus Capital Management, a U.S.-based investment firm, acquired Spring EQ to expand its home equity financing portfolio. Spring EQ specializes in providing home equity and purchase loans, and the acquisition strengthens Cerberus Capital’s position in the home equity lending sector.
Major companies operating in the home equity lending market are Bank Of America Corporation, HSBC Holdings PLC, Toronto-Dominion Bank, BMO Bank N.A., U.S. Bancorp, PNC Financial Services Inc., Discover Financial Services Inc., Citizens Financial Group Inc., M&T Bank Corporation, Regions Financial Corporation, Key Corp Limited, Rocket Mortgage LLC, Navy Federal Credit Union, HomeBridge Financial Services Inc., New American Funding Inc., Zillow Group, LoanDepot LLC, PenFed Credit Union, Simmons First National Corporation, Network Capital Funding Corporation, Spring EQ LLC.
North America was the largest region in the home equity lending market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home equity lending market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the home equity lending market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The home equity lending market includes revenues earned by entities by traditional home equity loans, home equity line of credit, and, cash-out refinance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Home Equity Lending Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses home equity lending market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for home equity lending? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The home equity lending market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Fixed Rate Loans; Home Equity Line of Credit2) By Deployment: Online; Offline
3) By Service Provider: Banks; Online; Credit Union; Other Service Providers
Subsegments:
1) By Fixed Rate Loans: Standard Fixed Rate Home Equity Loans; Home Equity Loans With No Closing Costs; Short-Term Fixed Rate Loans; Long-Term Fixed Rate Loans; Second Mortgages2) By Home Equity Line of Credit (HELOC): Traditional HELOCs; Interest-Only HELOCs; Variable Rate HELOCs; Fixed-Rate Conversion HELOCs; HELOCs With Draw Period Options.
Companies Mentioned: Bank of America Corporation; HSBC Holdings PLC; Toronto-Dominion Bank; BMO Bank N.a.; U.S. Bancorp; PNC Financial Services Inc.; Discover Financial Services Inc.; Citizens Financial Group Inc.; M&T Bank Corporation; Regions Financial Corporation; Key Corp Limited; Rocket Mortgage LLC; Navy Federal Credit Union; HomeBridge Financial Services Inc.; New American Funding Inc.; Zillow Group; LoanDepot LLC; PenFed Credit Union; Simmons First National Corporation; Network Capital Funding Corporation; Spring EQ LLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Home Equity Lending market report include:- Bank Of America Corporation
- HSBC Holdings PLC
- Toronto-Dominion Bank
- BMO Bank N.A.
- U.S. Bancorp
- PNC Financial Services Inc.
- Discover Financial Services Inc.
- Citizens Financial Group Inc.
- M&T Bank Corporation
- Regions Financial Corporation
- Key Corp Limited
- Rocket Mortgage LLC
- Navy Federal Credit Union
- HomeBridge Financial Services Inc.
- New American Funding Inc.
- Zillow Group
- LoanDepot LLC
- PenFed Credit Union
- Simmons First National Corporation
- Network Capital Funding Corporation
- Spring EQ LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 31.96 Billion |
| Forecasted Market Value ( USD | $ 37.64 Billion |
| Compound Annual Growth Rate | 4.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 22 |


