The Global Interdental Brush Market size is expected to reach $400.3 million by 2031, rising at a market growth of 5.0% CAGR during the forecast period. In the year 2023, the market attained a volume of 102.40 million Units (Pack Of 8) experiencing a growth of 9.5% (2020-2023).
There is an increasing awareness among European consumers about the importance of oral hygiene and its impact on overall health. This awareness includes recognizing interdental cleaning as essential for preventing dental issues such as cavities, gum disease, and bad breath, which drives demand for these brushes. Consequently, the European region would acquire nearly 30% of the total market share by 2031. Also, the German consumers are expected to utilize 5.58 million units of Nylon bristle brushes by 2031.
Consumers are increasingly aware of the importance of maintaining good oral hygiene to prevent dental issues such as gum disease, cavities, and bad breath. In addition, dental professionals advocate for interdental cleaning as an essential part of daily oral care routines. Therefore, increasing emphasis on preventive dental care drives the market's growth.
Additionally, Dental tourism involves individuals traveling to foreign countries for dental treatments that are often more affordable or specialized than in home countries. Furthermore, dental clinics and tourism agencies promoting dental tourism often recommend or provide these brushes as part of post-treatment care packages. Therefore, the expansion of dental tourism is propelling the market's growth.
However, many consumers lack complete awareness of the significance of dental hygiene. While brushing is widely recognized as essential for oral hygiene, the concept of interdental cleaning often remains unfamiliar to many. In addition, while some dental professionals actively recommend these brushes, there is variability in the advice given. Thus, low awareness and limited education on interdental cleaning are hindering market growth.
There is an increasing awareness among European consumers about the importance of oral hygiene and its impact on overall health. This awareness includes recognizing interdental cleaning as essential for preventing dental issues such as cavities, gum disease, and bad breath, which drives demand for these brushes. Consequently, the European region would acquire nearly 30% of the total market share by 2031. Also, the German consumers are expected to utilize 5.58 million units of Nylon bristle brushes by 2031.
Consumers are increasingly aware of the importance of maintaining good oral hygiene to prevent dental issues such as gum disease, cavities, and bad breath. In addition, dental professionals advocate for interdental cleaning as an essential part of daily oral care routines. Therefore, increasing emphasis on preventive dental care drives the market's growth.
Additionally, Dental tourism involves individuals traveling to foreign countries for dental treatments that are often more affordable or specialized than in home countries. Furthermore, dental clinics and tourism agencies promoting dental tourism often recommend or provide these brushes as part of post-treatment care packages. Therefore, the expansion of dental tourism is propelling the market's growth.
However, many consumers lack complete awareness of the significance of dental hygiene. While brushing is widely recognized as essential for oral hygiene, the concept of interdental cleaning often remains unfamiliar to many. In addition, while some dental professionals actively recommend these brushes, there is variability in the advice given. Thus, low awareness and limited education on interdental cleaning are hindering market growth.
Driving and Restraining Factors
Drivers- Increasing emphasis on preventive dental care
- Expansion of dental tourism worldwide
- Rising incidence of dental issues worldwide
- Low awareness and limited education on interdental cleaning
- Perceived inconvenience and complexity of use
- Integration with dental insurance plans
- Expansion of distribution channels
- Increasing competition from alternative products
- Lack of standardization in sizing and effectiveness
Handle Outlook
Based on handle, the market is divided into wire handles and plastic handles. The plastic handles segment attained a 40% revenue share in the market in 2023. Also, the segment recorded a volume of 45.73 million units in 2023. Plastic-handled brushes often feature ergonomic designs that enhance comfort and ease of use. This design factor appeals to consumers seeking user-friendly and comfortable products during oral care routines.Distribution Channel Outlook
On the basis of distribution channel, the market is segmented into pharmacies & drug stores, dental clinics & dental supply stores, and online sales channels. In 2023, the online sales channels segment attained 35% revenue share in the market. Also, the segment registered a volume of 39.34 million units in 2023. Online shopping offers unparalleled convenience, allowing consumers to browse and purchase these brushes from the comfort of their homes or on the go.Type Outlook
By type, the market is divided into reusable and disposable. The disposable brushes segment procured 47% revenue share in the market in 2023. Disposable interdental brushes offer a convenient solution for consumers who prefer the ease of using a new brush each time.
Bristle Outlook
Based on bristle, the market is categorized into nylon and plastic. The plastic bristles segment witnessed a 48% revenue share in the market in 2023. Plastic bristles are resistant to moisture and bacteria, offering hygienic benefits that contribute to better oral health. Their durability ensures consistent cleaning performance over time, making them a reliable choice for consumers.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 38% revenue share in the market in 2023. North American consumers are increasingly health-conscious and highly value oral hygiene. There is a strong awareness of the importance of interdental cleaning in preventing dental issues such as cavities and gum disease, which drives demand for these brushes.List of Key Companies Profiled
- TePe Munhygienprodukter AB
- Wisdom Toothbrushes Ltd.
- Prestige Consumer Healthcare, Inc.
- The Procter & Gamble Company
- The Colgate Palmolive Company
- Lion Corporation
- CURADEN AG
- Sunstar Suisse S.A.
- Piksters
- Trisa AG
Market Report Segmentation
By Handle (Volume, Thousand Units (Pack Of 8), USD Million, 2020-2031)- Wire Handles
- Plastic Handles
- Pharmacies & Drug Stores
- Dental Clinics & Dental Supply Stores
- Online Sales Channels
- Reusable
- Disposable
- Nylon
- Plastic
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Interdental Brush Market by Handle
Chapter 5. Global Interdental Brush Market by Distribution Channel
Chapter 6. Global Interdental Brush Market by Type
Chapter 7. Global Interdental Brush Market by Bristle
Chapter 8. Global Interdental Brush Market by Region
Chapter 9. Company Profiles
Companies Mentioned
- TePe Munhygienprodukter AB
- Wisdom Toothbrushes Ltd.
- Prestige Consumer Healthcare, Inc.
- The Procter & Gamble Company
- The Colgate Palmolive Company
- Lion Corporation
- CURADEN AG
- Sunstar Suisse S.A.
- Piksters
- Trisa AG
Methodology
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