Lip Stain Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The lip stain market size has grown strongly in recent years. It will grow from $7.51 billion in 2024 to $8.04 billion in 2025 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to consumer preferences and trends, celebrity endorsements and influencer marketing, rising awareness of cruelty-free and vegan products, globalization and access to international brands, social media influence.

The lip stain market size is expected to see strong growth in the next few years. It will grow to $10 billion in 2029 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to environmental sustainability, customization and personalization trends, inclusive beauty standards, health and wellness trends, regulatory compliance and safety. Major trends in the forecast period include technological advancements in formulation, digital marketing and e-commerce growth, product innovation, personalization and customization, inclusivity and diversity.

The increasing awareness of personal grooming is expected to propel the growth of the lip stain market going forward. Personal grooming refers to keeping one's body clean, maintaining hygiene, having well-groomed nails and hair, avoiding body odor, and dressing appropriately. Personal grooming is increasing due to several factors, including social norm shifts, a growth in awareness of the advantages of skincare products, and the popularity of social media and selfies. Lip stain is used in personal grooming because it provides a convenient, long-lasting, and natural-looking solution for enhancing the lips, contributing to an individual's overall appearance and self-expression. For instance, in October 2022, a survey of 1000 men and women in the US conducted by the New York Post, a US-based newspaper, about the differences in how both genders take care of their hygiene discovered that while 73% of men and women stated taking care of their hygiene is simple, only one in ten women agreed. The majority of people (90%) favor washing their hands and bodies over brushing their teeth (87%) or using deodorant (84%). Men are more likely to maintain a schedule for trimming their nails (69%) and shaving their faces (74%). In contrast, women are more likely to prioritize bathing their 'intimate areas' (85%) and their skincare regimen (84%). Furthermore, in May 2022, according to the International Trade Administration, a US-based intergovernmental organization, in 2021, the Canadian cosmetics business is expected to earn approximately $1.24 billion. Revenue in the industry is expected to grow by 1.45% per year to $1.8 billion by 2024. Thus, the increasing awareness of personal grooming is driving the lip stain market.

Major companies operating in the lip stain market are focusing on innovative new products, such as desert rose lip and cheek oil stains, to gain a competitive edge in the market. Desert rose lip and cheek oil stain refers to a beauty and multi-use product that can be used as a blush oil and a moisturizing lip color. It is inspired by the desert roses and cactus of the Sonoran desert and is made with a blend of organic cactus oils, including cactus flower and jojoba. For instance, in July 2022, ĀTHR Beauty, a US-based beauty products company, launched a desert rose lip and cheek oil stain. This innovative product is designed to dry down to a buildable stain without the drying side effects of a conventional stain and is made with a blend of organic cactus oils, including cactus flower and jojoba. It also features ethically harvested candelilla wax to soften the lips. Additionally, it is a versatile and nourishing cosmetic product that offers a natural and customizable color for the lips and cheeks.

In January 2024, Yellow Wood Partners, a US-based private equity firm, acquired ChapStick for $430 million. This acquisition is a part of Yellow Wood's plan to broaden the range of its consumer brands and bolster its market position. ChapStick is a US-based lip balm brand that offers a range of tinted lip balms.

Major companies operating in the lip stain market are LVMH Moët Hennessy Louis Vuitton, L'Oréal Group, Estée Lauder Companies, Chanel Inc., Shiseido Group, Sephora Collection, Neutrogena Corp., Amorepacific Corporation, Avon Products Inc., Maybelline New York, Kosé Corporation, Revlon Inc., Rom&nd Inc., Elf Cosmetics, NYX Professional Makeup Co., Essence Cosmetics Ltd., Urban Decay Cosmetics Co., Charlotte Tilbury Beauty Ltd., Colourpop Cosmetics LLC, CoverGirl, Milani Cosmetics LLC, Glossier Inc., Natasha Denona Makeup LLC, Pat McGrath Labs, Wet'n'Wild Sydney Pty Ltd.

North America was the largest region in the lip stain market in 2024. The regions covered in the lip stain market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lip stain market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lip stain market consists of sales of gel lip stains, balm or gloss stains, peel-off lip stains, cream lip stains, and powder lip stains. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Lip stain refers to a cosmetic product designed to provide long-lasting color to the lips. It typically comes in liquid or gel form and is applied to the lips to impart a natural-looking tint. It offers a convenient and versatile option for those looking to enhance their lip color and achieve a natural, long-lasting look.

The main types of lip stains are liquid, pencil, and others. Liquid lip stain is a type of cosmetic product designed for coloring the lips. These are distributed through supermarkets and hypermarkets, specialty stores, online retail, and others, for various applications, such as daily use and performing use.

The main types of lip stains are liquid, pencil, and others. Liquid lip stain is a type of cosmetic product designed for coloring the lips. These are distributed through supermarkets and hypermarkets, specialty stores, online retail, and others, for various applications, such as daily use and performing use.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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