Lip Stain Global Market Report 2024

The lip stain market size has grown strongly in recent years. It will grow from $6.5 billion in 2023 to $6.99 billion in 2024 at a compound annual growth rate (CAGR) of 7.5%. The growth observed during the historic period can be attributed to several factors, including evolving consumer preferences and trends, the impact of celebrity endorsements and influencer marketing, increased awareness of cruelty-free and vegan products, globalization leading to wider access to international brands, and the influence of social media platforms on consumer behavior and purchasing decisions.

The lip stain market size is expected to see strong growth in the next few years. It will grow to $9.49 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%. The forecasted growth is expected to be driven by several factors, including a growing emphasis on environmental sustainability, increasing demand for customization and personalization in beauty products, the promotion of inclusive beauty standards, rising interest in health and wellness, and the importance of regulatory compliance and safety standards. Major trends anticipated during this period include technological advancements in formulation processes, the continued growth of digital marketing and e-commerce channels, ongoing product innovation, an emphasis on personalization and customization options, as well as a focus on inclusivity and diversity within the beauty industry.

The rising consciousness surrounding personal grooming is anticipated to propel the expansion of the lip stain market in the foreseeable future. Personal grooming encompasses practices aimed at maintaining cleanliness, hygiene, and a polished appearance, including well-kept nails, hair, and appropriate attire. This surge in personal grooming practices can be attributed to various factors such as evolving social norms, heightened awareness of skincare benefits, and the pervasive influence of social media and self-portraiture. Lip stain, renowned for its convenience, long-lasting effects, and natural appeal, serves as a pivotal component within personal grooming routines, enhancing the overall aesthetic and self-expression of individuals. For example, findings from an October 2022 survey conducted by the New York Post revealed stark disparities in grooming habits between genders, with 73% of respondents acknowledging the simplicity of personal hygiene upkeep, albeit with only one in ten women concurring. The majority (90%) of respondents prioritize hand and body hygiene over practices such as tooth brushing (87%) and deodorant use (84%). Additionally, the survey highlighted gender-specific grooming preferences, with men emphasizing nail trimming (69%) and facial shaving (74%), while women prioritize intimate area hygiene (85%) and skincare regimens (84%). In a separate development, data from the International Trade Administration in May 2022 disclosed significant growth within the Canadian cosmetics sector, with projected revenues of approximately $1.24 billion in 2021. Forecasts indicate a steady annual revenue growth rate of 1.45%, culminating in an industry worth $1.8 billion by 2024. This upward trajectory in revenue underscores the influence of increasing personal grooming awareness on market dynamics, with lip stain products positioned to benefit from this burgeoning trend.

Key players within the lip stain market are directing their efforts towards the development of pioneering products, such as the desert rose lip and cheek oil stains, aiming to secure a competitive advantage in the industry. The desert rose lip and cheek oil stain represents a versatile beauty solution, serving as both a blush oil and a moisturizing lip color. Inspired by the captivating flora of the Sonoran desert, this product is formulated using a proprietary blend of organic cactus oils, notably cactus flower and jojoba. Notably, in July 2022, ĀTHR Beauty, a prominent US-based beauty enterprise, introduced its iteration of the desert rose lip and cheek oil stain to the market. Distinguished by its unique formulation, this innovative product sets itself apart by drying down to a buildable stain, eschewing the typical drying effects associated with traditional stains. Additionally, it incorporates ethically sourced candelilla wax, renowned for its lip-softening properties. Offering both versatility and nourishment, this cosmetic innovation provides a natural, customizable hue for both lips and cheeks, catering to the evolving preferences of discerning consumers.

In January 2024, Yellow Wood Partners, a leading private equity firm headquartered in the United States, completed the acquisition of ChapStick for a total consideration of $430 million. This strategic transaction aligns with Yellow Wood's overarching strategy to diversify its portfolio of consumer brands and reinforce its competitive standing in the market. ChapStick, renowned for its line of tinted lip balms, is a well-established American brand in the lip care sector.

Major companies operating in the lip stain market report are LVMH Moët Hennessy Louis Vuitton, L'Oréal Group, Estée Lauder Companies, Chanel Inc., Shiseido Group, Sephora Collection, Neutrogena Corp., Amorepacific Corporation, Avon Products Inc., Maybelline New York, Kosé Corporation, Revlon Inc., Rom&nd Inc., Elf Cosmetics, NYX Professional Makeup Co., Essence Cosmetics Ltd., Urban Decay Cosmetics Co., Charlotte Tilbury Beauty Ltd., Colourpop Cosmetics LLC, CoverGirl, Milani Cosmetics LLC, Glossier Inc., Natasha Denona Makeup LLC, Pat McGrath Labs, Wet'n'Wild Sydney Pty Ltd.

North America was the largest region in the lip stain market in 2023. The regions covered in the lip stain market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lip stain market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Lip stain is a cosmetic product crafted to deliver enduring color to the lips, typically available in liquid or gel formulations. It's applied to the lips to impart a natural-looking tint, offering a convenient and versatile option for enhancing lip color and achieving a long-lasting look.

The primary types of lip stains include liquid, pencil, and other variants. Liquid lip stain, specifically, is designed for lip coloring purposes. These products are distributed through various channels, including supermarkets, specialty stores, online retail platforms, and others, catering to diverse applications such as daily wear and special occasions.

The lip stain market research report is one of a series of new reports that provides lip stain market statistics, including lip stain industry global market size, regional shares, competitors with a lip stain market share, detailed lip stain market segments, market trends and opportunities, and any further data you may need to thrive in the lip stain industry. This lip stain market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The lip stain market consists of sales of gel lip stains, balm or gloss stains, peel-off lip stains, cream lip stains, and powder lip stains. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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