Online Music Education Market - Forecasts from 2023 to 2028

The online music education market is estimated to grow at a CAGR of 17.91% to reach US$3,700.084 million in 2028 from US$1,167.635 million in 2021.

This market will continue to grow at a rapid pace with the advancement in technology and expanding internet penetration in fast-growing economies, which has allowed extending the scope of music education beyond the physical confines of a classroom. Users can access a huge amount of data via the internet, anytime and anywhere - transcending the barriers of time and space, thus, augmenting the market growth. Additionally, the declining cost of connectivity and burgeoning ownership of connected devices in developing economies are creating ample opportunities for the market players to flourish during the forecast period.

Growth drivers of the online music education market.

Technology developments, convenience, affordability, and accessibility are a few reasons that further fuel the market expansion. In addition to these factors, the industry has grown due to the accessibility of high-speed internet, the widespread use of digital devices, and the rising need for personalized learning. To remain competitive in the market, firms that provide online music instruction, such MusicGurus, Skoove, Yousician, and Tonara, have implemented a variety of business tactics, such as product innovation, collaborations, and acquisitions.

Increasing internet penetration.

The expansion of digital technology and increasing internet penetration have dramatically changed the way people learn and enjoy music today. The different applications and websites meant for music learning are capable of containing other learning materials that include information and illustration materials, further contributing to the market growth during the forecast period. Additionally, with the enormous flexibility of digital music formats and the huge amount of available information, people can access music education anywhere and anytime. Recent developments in portable devices such as smartphones and tablets, with rising internet penetration even in remote areas, have resulted in higher processing power, more powerful audio-processing features, and more appealing visuals, resulting in tremendous growth in online music education applications developed for these devices.

Growing adoption of connected devices.

The number of cost-effective applications accessed through connected devices at a click and the viability of such devices with increased accessibility for learning and practicing music has boosted the market growth for online music education during the forecast period. With the advent of YouTube and e-learning platforms, learning a favorite instrument from a teacher or a music school anywhere in the world is now possible. Many software services integrate well with the e-learning experience and make learning music and more fun and game-centric activity instead of the traditional student-teacher interaction.

Growing preference towards online piano classes.

Online piano education can be broadly classified into classical piano, jazz piano, and popular/contemporary piano. Classical piano courses have generally been more of an offline phenomenon as they require proper technique and close physical attention by the teacher. However, because of developments in educational technology and the adoption of video-based platforms, close interaction between the teacher and the student is now possible and affordable; hence, even classical piano courses are on an upward trajectory.

The Internet of Things has also played a major role in driving the growth of the online piano education market. In addition, internet users increased by approximately 6% in 2022. Consequently, this will further lead to segment development during the forecast period. Most online piano academies and schools are now emphasizing and marketing this new style of online pedagogy as an important add-on to their training. Popular/Contemporary piano courses, which are less rigorous and designed for broader but shallower piano learning, are attracting a greater number of students to the online courses because of the appeal to a wider audience not necessarily looking for specialized piano training and the need for extremely strict monitoring from the teacher is not required. It can be easily facilitated via video-based learning.

Moreover, online piano education provides accessibility to learners worldwide. It eliminates geographical barriers and allows individuals from any location to access high-quality piano lessons. People can learn at their own pace and convenience without the need for physical presence in a specific location. It also offers flexibility in terms of scheduling lessons. Learners can choose their preferred time slots and practice at their convenience. This flexibility is particularly beneficial for individuals with busy schedules or those who cannot commit to regular in-person lessons.

Expanding musicology segment.

The rising penetration of music as a formal subject, combined with the expanding musical genres and digitization, are the primary drivers for the musicology online courses demand in the coming years. In addition, the increasing number of courses offered in the online musicology field is also projected to expand its potential over the projected period. According to a survey based on schools in Canada, musicology was responsible for the 3rd highest number of online music education courses offered. Furthermore, the increasing application of musicology in different studies and the availability of new courses for the same are projected to further expand the scope of musicology courses during the forecast period. For example, the University of California, Los Angeles’ Herb Alpert School of Music, UCLA Extension introduced a new course on forensic musicology, which is the study of musicology in legal matters.

Moreover, the rising cost of on-campus education is significantly boosting the demand for relatively affordable online musicology courses. Liberty University offers a 100% online 8-week course on Master of Arts in Ethnomusicology. Its featured courses include the field of ethnomusicology, worship and culture, resources and materials, and arts in global engagement. Additionally, MOOC also offers a musicology course named “Antropología de la Música: El Caso de las Músicas del Pacífico Colombiano” (Anthropology of Music: The Case of the Music of the Colombian Pacific). The course is in Spanish and is available on EdX for EUR€21 (US$ 22.09).

Market Developments:

• In May 2022, the online learning site MusicGurus concluded its Song Studies with KT Tunstall. The training includes pointers and techniques in addition to two hours of instruction.
• In March 2021, TakeLessons Inc. unveiled its new membership website for beginning, intermediate, and advanced musicians.
• In April 2021, Yousician gathered funding to develop further useful music education software. They collaborated with online platforms and offered courses that teach various instruments in an interactive, gamified way.
• In March 2022, Berklee revealed its independent recording and production major. The institution has been working hard to support students using the music production toolbox to create high-quality music anywhere.

Market Segmentation:

By Instrument Type

• Piano
• Guitar
• Bass Guitar
• Violin
• Others

By Type

• Music History
• Musicology
• Theory
• others

By Delivery Platform

• Schools & Colleges
• Music Studios/Academy
• App-based Learning

By Geography

• North America
• By Instrument Type
• By Type
• By Delivery Platform
• By Country
• United States
• Canada
• South America
• By Instrument Type
• By Type
• By Delivery Platform
• By Country
• Brazil
• Others
• Europe
• By Instrument Type
• By Type
• By Delivery Platform
• By Country
• United Kingdom
• Germany
• France
• Others
• Middle East and Africa
• By Instrument Type
• By Type
• By Delivery Platform
• Asia Pacific
• By Instrument Type
• By Type
• By Delivery Platform
• By Country
• Japan
• China
• India
• Others